Samsung Premium House to Inspire a Future Home Life with Innovative Appliances and Timeless Design at IFA 2013 Berlin
Samsung Electronics opened the doors to Samsung Premium House, a custom-designed upscale home showcase in Berlin at IFA 2013. Open during IFA 2013, guests will be able to experience a premium home environment featuring a fully operational kitchen, living room and laundry room designed and decorated in close collaboration with leading design furniture companies B&B Italia and Arclinea. The Samsung Premium House will showcase Samsung’s latest home appliances, offering hands-on experience in enhanced function and style of homes and kitchens.
Located within the Samsung Digital Appliances booth at Hall 5.1, the Samsung Premium House represents a 272 square-meter home with a kitchen, living, dining and laundry room outfitted with the latest Samsung refrigerators, flex duo ovens, microwaves, air-conditioner, air-purifier, vacuum cleaner and washing machines.
To create the perfect home that harmonizes appliances with design, the living and kitchen sections have been imagined and decorated with B&B Italia and Arclinea.
Along with a premium lifestyle offering, members of the recently launched global campaign Samsung Club des Chefs will deliver a world-class gastronomy experience to lucky guests. Renowned Michelin 3-star holders Michel Troisgros (France) and Christopher Kostow (U.S.) as well as MOF 2011 winner Eric Trochon (France) will be on hand to prepare delicious meals in the kitchen of the Samsung Premium House.
Samsung’s collaboration with these leaders in the international culinary community marks an industry first in integrating the expertise and insights from chefs of this caliber with Samsung’s own expert teams—from the earliest stages of product development to the testing and final production phases to developing and launching a new range of kitchen appliances. In addition to impacting future products, Samsung Club des Chefs also will inspire home cooks through the sharing of recipes, techniques and tips via various channels, including Samsung’s new social media site (www.samsungclubdeschefs.com).
The Samsung Premium House will be open to invited visitors from September 5 to September 10, 2013. To learn more about Samsung Premium House, Club des Chefs and the latest appliances from Samsung, visit www.facebook.com/samsunghomeappliances.
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