Samsung Premium House to Inspire a Future Home Life with Innovative Appliances and Timeless Design at IFA 2013 Berlin

on September 4, 2013

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Samsung Electronics opened the doors to Samsung Premium House, a custom-designed upscale home showcase in Berlin at IFA 2013. Open during IFA 2013, guests will be able to experience a premium home environment featuring a fully operational kitchen, living room and laundry room designed and decorated in close collaboration with leading design furniture companies B&B Italia and Arclinea. The Samsung Premium House will showcase Samsung’s latest home appliances, offering hands-on experience in enhanced function and style of homes and kitchens.

“Consumers today don’t just want a space they live in, but a space they are proud of and enjoying spending time in. Samsung has found the perfect balance between appliances and design that inspires consumers for more an enjoyable life. We are redefining the home environment from what it used to be by suggesting fresh perspectives and setting new trends in home innovation as well as design.”

Located within the Samsung Digital Appliances booth at Hall 5.1, the Samsung Premium House represents a 272 square-meter home with a kitchen, living, dining and laundry room outfitted with the latest Samsung refrigerators, flex duo ovens, microwaves, air-conditioner, air-purifier, vacuum cleaner and washing machines.

To create the perfect home that harmonizes appliances with design, the living and kitchen sections have been imagined and decorated with B&B Italia and Arclinea.

“Electronics were once considered stand-alone devices, but today it is very much entering the home space and shaping the way we create and design. In the future, we will see appliances that become integrated into furniture.”

“Beautiful design isn’t good enough anymore. We are being challenged to make design functional so everyone can live and enjoy them. This is a belief we share with Samsung and we look forward to bringing consumers new and exciting home life experiences in the future

Along with a premium lifestyle offering, members of the recently launched global campaign Samsung Club des Chefs will deliver a world-class gastronomy experience to lucky guests. Renowned Michelin 3-star holders Michel Troisgros (France) and Christopher Kostow (U.S.) as well as MOF 2011 winner Eric Trochon (France) will be on hand to prepare delicious meals in the kitchen of the Samsung Premium House.

Samsung’s collaboration with these leaders in the international culinary community marks an industry first in integrating the expertise and insights from chefs of this caliber with Samsung’s own expert teams—from the earliest stages of product development to the testing and final production phases to developing and launching a new range of kitchen appliances. In addition to impacting future products, Samsung Club des Chefs also will inspire home cooks through the sharing of recipes, techniques and tips via various channels, including Samsung’s new social media site (www.samsungclubdeschefs.com).

The Samsung Premium House will be open to invited visitors from September 5 to September 10, 2013. To learn more about Samsung Premium House, Club des Chefs and the latest appliances from Samsung, visit www.facebook.com/samsunghomeappliances.

TAGSIFA 2013

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