Samsung Printing Solutions strengthens digital marketing for business clients

Summary:

• Opening a new LinkedIn page, Samsung Printing Solutions plans to provide immediate response to online inquiries as well as deliver interesting contents about products and solutions tailored to fit various needs by vertical type.

• Samsung also updated its Smart Catalog App, allowing business clients to constantly check for Samsung Printing’s latest products and solutions information and the latest trends through any kinds of mobile device.

Samsung Printing Solutions strengthens digital marketing for business clients

Samsung opens LinkedIn page and updates Smart Catalog App for its office users and channel partners

Samsung Electronics, a Seamless Business Experience pursuer, opened a LinkedIn page and updated its “Smart Catalog App” to strengthen its digital marketing channel, as it targets B2B users and channel partners to meet the market trend of expanding mobile devices.

Samsung Electronics intends to raise awareness about its printing brand within global B2B market by continuously providing introductory contents for newest IT trends, Samsung printing’s innovation, and unique technology.

Targeting Office User, Opening a LinkedIn Page

LinkedIn, a social media specialized in business information exchange and human network development, is being highlighted as the next generation social platform. Targeting opinion leaders who have high purchasing impact, Samsung Printing Solutions intends to maximize brand awareness by introducing latest trends in the IT industry and Samsung printer brand and products through its LinkedIn page.

To form a reliable and trustworthy brand, Samsung plans to not only provide immediate response to online inquiries, but also deliver interesting contents about products and solutions tailored to fit various needs by vertical type, especially for its primary target groups including resellers and ITDMs from the key categories of education, finance, and healthcare.

To become a follower, search for User ID “Samsung Printing” on LinkedIn and click “Follow”.

For Channel Partners, Introducing “Smart Catalog” as a Catalog in My Hand

Samsung Electronics updated the “Smart Catalog App” to its version 2.0, an app originally launched in 2013 for channel partners.

Through “Smart Catalog”, you can constantly check for Samsung Printing’s latest products and solutions information, CPP (Cost per page), and the latest trends through any kinds of mobile devices including smartphones and tablets. Due to its regular updates and mobility, the app has gained great popularity reaching 10,000 users within the first year of launching.

Compared to websites and traditional hardcopy brochures, Smart Catalog’s biggest advantage is its real-time information availability and print cost savings. With hardcopy brochures, it was especially hard to share the latest information due to dependency on the channel partner’s location or country. However, with the expansion of mobile devices, anyone can easily check the latest information online, which improves the competitiveness of sales people. The app has received positive feedback from salespeople, explaining that the app offers a competitive edge.

Version 2.0 contains updated information about the latest solutions and introduction to Samsung Printing Solutions’ competitiveness. Video about “Smart Catalog” can be found on YouTube, http://youtu.be/HqmFLfzu0SM.