Samsung Ranked #1 in Corporate Brand Reputation in the U.S.

on July 7, 2015
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Samsung Electronics announced the company has been named by the Reputation Institute as the most reputable technology company in the United States.


The Reputation Institutes RepTrakR100 study recognizes Samsung as the leader in corporate reputation defined by several criteria including social responsibility and citizenship, innovation, product and services excellence, and creating a great workplace environment.


“Delivering amazing products and services is just one part of the Samsung story,” says Gregory Lee, president and chief executive officer of Samsung Electronics North America. “Being recognized as an industry leading place to work that gives back to the communities we serve is a true honor.”


The Reputation Institute’s RepTrakR model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world’s best-known companies. The study examines perceptions of companies by the US general public based on over 50,000 interviews. The RepTrakR database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies.


“Technology companies with strong reputations recognize that their reputations are dependent on more than just the products and services they provide,” says Brad Hecht, chief research officer at Reputation Institute (RI). “The second most important driver of reputation in the technology industry is governance, or whether a company is responsibly run, fair and transparent.”


About Reputation Institute

Reputation Institute (RI) is the world’s leading research-based consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrakR model for analyzing the reputations of companies and institutions – best known via the Global RepTrakR 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrakR and City RepTrakR studies that look at reputation across organizations within a given geography.

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