Samsung ready to go with Windows 8 and Windows Phone 8

on August 30, 2012
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Samsung Electronics announced its brand-new ATIV devices based on Windows 8 and Windows Phone 8 platform for smart PCs, tablets and smartphones.


With the introduction of Microsoft’s Windows 8 operating system, Samsung introduces “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse order of VITA meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life easier. The full range of Windows 8 powered devices will enable this goal. Samsung launched ATIV Smart PC, ATIV Smart PC Pro, ATIV Tab, and ATIV S, offering a full range of ATIV devices. Samsung is one of very few companies that are capable of offereing such a diverse line-up of products and is committed to offering more choices based on Windows 8 platform for consumers.



Samsung’s ATIV devices are simple, powerful, and beautiful. Windows 8 operationg system is sleek, intuitive and compatible across devices. Together Samsung and Microsoft will provide user an advanced, productive and creative experience with its ATIV devices. Its full lineup is designed for a simple user experience to share your work and ideas as well as enjoy content.


Furthermore, Samsung’s Window devices are enhanced with Samsung’s own unique services and content. Samsung Family Story provides a fun and intuitive content sharing experience. Samsung ChatON service complements Microsoft’s popular People Hub to provide a wide range of social communication options across these versatile devices.



Samsung ATIV Smart PC & Samsung ATIV Smart PC Pro



Combing revolutionary design, the power of a notebook PC and the convenience of a tablet PC – the 11.6” Samsung ATIV Smart PC and ATIV Smart PC Pro are Samsung’s next set of smart devices. These provide computing power, with Windows 8 functionality as well as full Windows 7 compatability. Each device features a detachable keyboard-docking system that allows users to easily switch between a clamshell notebook PC and a tablet PC form factor. These devices allow for great mobility with maximum productivity.


An advanced 10-finger multi-touch screen provides a technological leap in interactivity, surpassing the traditional two-finger touch features. Its enhanced sensitivity allows users to pinch-to-zoom, rotate images and scroll through pages with ease to enjoy the full capabilities of the latest entertainment applications.


In addition to the commonly provided input methods, the ATIV Smart PC and ATIV Smart PC Pro are equipped with the renowned S Pen, delivering real writing and drawing experience for maximum productivity, both on the desk and on-the-go. Just like using a pen or pencil, the Wacom digitizer pen is capable of meeting demands of professional designers with its 1024 level pressure sensitivity. The pre-loaded S Note application accompanies the S-Pen to make writing and drawing as simple and intuitive as possible.


While the S Camera fully exploits the performance of the integrated front and rear cameras, the S-Player ensures seamless playback of images and videos in any format. This content is presented with Samsung’s SuperBright 11.6” Full HD LCD display, producing the most vivid colors and sharpness with 400nit brightness.


Beautifully stylish and ultra-portable, the ATIV Smart PC and ATIV Smart PC Pro are only 9.9mm and 11.9mm thick, respectively; and there are no compromises on performance. The ATIV Smart PC Pro’s powerful Intel Core i5 processor can handle particularly demanding professional use and multimedia consumption; while the ATIV Smart PC’s next generation Intel Atom processor is a solid match for everyday productivity tasks.


Despite its compact and portable form factor, the two devices feature USB 2.0(Smart PC), two USB 3.0(Smart PC Pro), mHDMI, miniSD and two extra USB 2.0 ports on the keyboard. To get the experience going, the ATIV Smart PC has a battery life of up to 14 hours whereas the ATIV Smart PC Pro runs up to 8 hours.



Samsung ATIV Tab: Windows RT Tablet with the optimization of PC experience and mobility



The new Samsung ATIV Tab designed with a classy hairline finish, delivers a full Windows 8-based PC experience in a tablet world with superior mobility. With superb portability, weighing 570g , a 10.1” display, and measuring 8.9mm thick, the ATIV Tab is always ready to go. It instantly boots up with no booting time and comes with a free 60-day trial of Microsoft Office 2010, which offer users total flexibility and convenience across work and personal tasks. This allows users to open and create any document, make edits on it and share it with others just like we do with PCs. A 8,200 mAh battery provides enough power to allow you to work on your project and review or share them virtually anytime anywhere. Moreover, the ATIV Tab is compatible with a range of Windows-based PC devices and accessories including printers, keyboards, projectors, external monitors, and other peripherals by using its USB port and uHDMI without any hassle of installing extra software for it.



Samsung ATIV S: Smartphone with unique Windows Phone 8 experience



Samsung ATIV S is a new smartphone for both work and entertainment, offering a premium Windows 8 experience in a phone. ATIV S brings a stunning hairline design and high performance with a range of content-sharing and productivity options. Its impressive 1.5GHz dual-core processor and HSPA+42 connectivity enable great browsing performance and high responsiveness even for the most demanding gaming or work applications. Users can enjoy the brand new Windows Phone 8 experience on the ATIV S’s stunning 4.8” HD Super AMOLED display.


Samsung ATIV devices will be on display at the Samsung booth (#) at IFA 2012, Aug 31 through Sep 5. For more information on ATIV devices, please visit


Full details, video content and product images are available at Samsung’s IFA 2012 microsite: 


For more articles about IFA click:


. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.


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