Samsung Showcases Latest Award-Winning Semiconductor and Automotive Solutions at Specialized CES Exhibit

on January 11, 2019
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At CES 2019, Samsung Electronics introduced its vision for the future of Connected Living and exhibited its most up-to-date solutions at the Las Vegas Convention Center. As exciting as this public exhibition was, it was at the company’s nearby specialized exhibition event where Samsung exclusively showcased its cutting-edge semiconductor and automotive technologies to key customers and partners. Between January 8 and 10, leading industry figures visited the Encore Ballroom at the Encore at Wynn Hotel, Las Vegas, to learn about the very latest in automotive and memory solutions from Samsung Semiconductor and discuss potential collaborations.



Pioneering Automotive Solutions

Samsung’s automotive solution offering has been one of the highlights of this year’s CES, and at the Encore Hotel showcase, key components and technologies for in-vehicle infotainment, telematics and the advanced driving assistance system (ADAS) were on display to invited customers and partners.


Exynos Auto V9 is Samsung’s first dedicated automotive system-on chip for next-generation IVI (In-Vehicle Infotainment) systems. The Exynos Auto V9 can support up to six high resolution displays through powerful processing from eight core CPUs and a tri-cluster GPU, an advanced GPU arranged in three separated sets of GPU cores able to seamlessly support multiple systems simultaneously. The Exynos Auto V9 is also equipped with a neural processing unit (NPU) that processes visual and audio data to accurately recognize face, speech and gesture patterns for intelligent driving experiences. The showcase demo presented diverse concurrent driving assistant and entertainment experiences – for example, the running of navigation in the central information display (CID) at the same time as a movie plays in rear-seat displays.


Exynos Auto V9


Exynos Auto T is a telematics solution that empowers safe driving experiences through the integrated use of telecommunications and informatics technologies. The industry’s first cellular modem to support multi-mode from 2G to 5G NR, the Exynos Modem 5100, was also showcased.


Exynos Modem 5100


ADAS is leading the way in in-drive visual perception capabilities. The demonstration showcased how the ADAS system can recognize and detecting all manner of objects such as cars, pedestrians and traffic signs. Furthermore, the DRVLINE, an open, modular and scalable platform for building ADAS with a faster time to market, was introduced at the showcase.


ISOCELL Auto image sensor is an advanced new solution capable of bringing about a wholly new driving experience thanks to its high performance in detecting objects in a variety of lighting conditions. The ISOCELL Auto image sensor technology provides unrivalled object recognition in a diverse range of driving environments, as the sensor’s high resolution and fast frame rate enables the accurate detection of any moving objects, while its high light sensitivity assists in object recognition even in dark lighting conditions. Furthermore, a wide dynamic range permits the sensor to respond quickly and effectively to sudden changes in brightness, as one might experience when driving in or out of dimly-lit tunnels.


Innovative Pixel Solution for Smart ADB(Adaptive Driving Beam) is the next-generation one-chip LED solution for headlamps that helps prevent glare affecting preceding and oncoming vehicles or pedestrians by automatically controlling the light distribution of a headlamp. Samsung presented this highly-specialized LED solution by demonstrating different driving situations including when a driver starts the engine, needs high or low beam, and faces preceding or oncoming vehicle.



Next-Generation Semiconductor Technologies

This year, five of Samsung’s latest semiconductor products have received recognition from the coveted CES 2019 Best of Innovation Awards – the Samsung 256GB 3DS DDR4 RDIMM, 512GB Universal Flash Storage, 3.84TB NVMe Z-SSD SZ1733, LM302S and the SSM-U Series.




Samsung 256GB 3DS DDR4 RDIMM is the industry’s fastest DDR4 and highest density memory module for next-generation enterprise server platforms, providing the finest high-density, high-performance consumer infrastructure solutions with extremely low-power consumption (15 watts at 1.2V).


Samsung 512GB Universal Flash Storage is the industry’s first 512-gigabyte embedded Universal Flash Storage (eUFS) for automotive A/V systems and next-gen flagship mobile devices, using Samsung’s new 64-layer 512-gigabit V-NAND chips. The 512GB eUFS package transfers a 5GB-equivalent full HD video clip to an SSD in about six seconds, over 8 times faster than a typical microSD card.


Samsung 3.84TB NVMe Z-SSD SZ1733 offers a new level of storage for supercomputing targeted for AI analysis, big data and IoT applications, using Samsung’s new Z-NAND chips which provide 10 times higher cell read performance than 3-bit V-NAND chips.


Samsung LM302S is the most user-oriented next-generation lighting platform to date, designed to improve work efficiency by helping users achieve a better circadian rhythm and healthier sleep. Its human-centric LED solution can improve a person’s concentration level for greater work efficiency by as much as 10% and improve sleep quality by repressing melatonin during the day.


Samsung SSM-U Series is a new type of smart module made up of tiny radar-based sensors with higher detecting sensitivity than conventional sensors. The SSM-U series features invisible and intelligent motion detection-based transmission for greater flexibility and reactivity in smart residential lighting.

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