Samsung Teases Evolution of Mobile Experience in Major Cities Ahead of Unpacked 2024

As Samsung Electronics gears up for its first Galaxy Unpacked of 2024, a global billboard campaign has launched in anticipation of Samsung’s new era of mobile AI. Since January 3, the digital display has gone live in major cities around the world, including Bangkok, Chengdu, London, Milan, Madrid, New York, Seoul, Stockholm, Warsaw and more. The video shows a metallic cube slowly evolving into animated stars that represent Galaxy AI and the transformative experiences it will bring.

With this campaign, Samsung is inviting viewers everywhere to be inspired by mobile innovation that will soon change the way users live, connect and create forever. Check out the video below for a sneak peek — and get ready to experience the epic like never before at Galaxy Unpacked 2024 event on January 17.

▲ Digital OOH for Galaxy Unpacked 2024 at COEX in Seoul, Korea on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Piazza del Duomo in Milan, Italy on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at CentralWorld in Bangkok, Thailand on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Piccadilly Circus in London, U.K. on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Stureplan in Stockholm, Sweden on January 5

▲ Digital OOH for Galaxy Unpacked 2024 at Central Railway Station in Warsaw, Poland on January 5