Samsung to Spread Joy of Sports and Excitement of Music among Youth through Nanjing Youth Olympic Games Studio

Summary:

• Samsung unveiled the Nanjing Youth Olympic Games Studio in downtown Nanjing themed with Samsung’s “Live the Beats, Love the Games” campaign.

Samsung to Spread Joy of Sports and Excitement of Music among Youth through Nanjing Youth Olympic Games Studio

The centerpiece of “Live the Beats, Love the Games” campaign to feature a variety of fun sports games and musical experiences in collaboration with EXO, providing hands-on experience of Samsung’s latest mobile technologies

Samsung Electronics, the Worldwide Olympic Partner in the Wireless Communications Equipment category, unveiled the Nanjing Youth Olympic Games Studio in downtown Nanjing, the city where the 2nd Summer Youth Olympic Games will begin its festivities on August 16.

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Themed with Samsung’s “Live the Beats, Love the Games” campaign for Nanjing 2014 Summer Youth Olympic Games, the Studio will serve as a unique interactive space for youth to fully enjoy sports and music, utilizing Samsung’s innovative mobile technology and various contents of global artist EXO, the brand ambassador for Samsung’s Nanjing 2014 campaign.

The Nanjing Youth Olympic Games Studio will highlight a variety of sports events of Nanjing 2014, and showcase how youth can better enjoy them through Samsung’s latest mobile technology. The Studio will also offer unique musical experiences based on collaboration with EXO, and present two new mobile games exclusively developed for Nanjing 2014, ‘Street Dunk: 3 on 3 Basketball’ and ‘Urban Skater: Speed Rush’.

To celebrate today’s opening of the Nanjing Youth Olympic Games Studio and share its positive energy around the world, Samsung released a video “Live the Beats, Love the Games”. In the video, EXO encourages youth to find out how music can inspire them to play sports and double the joy of sporting experiences, particularly with Galaxy S5’s innovative features.

About Samsung’s Involvement in the Youth Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category. Samsung has supported the Youth Olympic Games since the inaugural Singapore 2010 Summer Youth Olympic Games and now extends its commitment to Nanjing 2014 Summer Youth Olympic Games, aiming to inspire youth through its innovative technologies. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.