Samsung wants to help you RedeSIGN your Small Business

The Almost-Perfect NYC Bagel Shop

Tompkins Square Bagels (TSB) is a must-visit local bakery in the East Village of New York City. It is known for its great hand-rolled bagels, freshly prepared sandwiches, tasty treats and, of course, the East Village atmosphere. For lovers of classic New York bagels, Tompkins Square is almost flawless… almost. The one minor complaint from customers has been the long wait times.

The Challenge

No one wants to wait a long time in line, especially when you’re hungry and looking at rows of delicious treats. But preparing food the traditional way – TSB makes everything to order right in front of guests – takes time. Throngs of customers lining up each morning were understandably frustrated and some took to social media to vent their displeasure. For TSB owner Christopher Pugliese, this hurt. He needed a solution that could keep guests engaged while they waited and also get the message out that “good food takes time.”

Now, at this point you might be asking yourself (or us), what can Samsung do for this thriving independent business with a communications problem?

The Samsung Small Business RedeSIGN

Samsung recently put out a call for entries for its Samsung Small Business RedeSIGN contest. This is a contest where small business owners across the U.S can win a Samsung Smart Signage TV (SSTV), Samsung’s new, easy-to-deploy digital signage solution that can help businesses communicate with customers better and increase awareness of deals and other business offerings. Tompkins Square Bagel was lucky enough to be selected as a “beta” customer, and the bagel shop received a SSTV and digital signage consultation.

How Smart Signage TV solution helped

With Samsung’s simple SSTV solution, Chris was able to create his own digital signage quickly and easily, using it to showcase the traditional bagel-making process as well as promote daily specials and his growing catering business. The digital signage helps keep customers engaged while they waited and educates them about art of bagel making.  According to Chris, the lines are still long but perceptions have changed. Customers now understand and appreciate what they are waiting for, and are supportive of the Tompkins Square Bagels ethos.

What exactly is the Samsung Smart Signage TV solution?

So let’s dig into the Samsung Smart Signage TV solution a bit deeper. Samsung Smart Signage TV is an all-in-one solution designed for small storefronts. Available in 40- and 48-inch models, Samsung SSTV provides a complete platform for displaying digital content about new promotions and daily specials, sharing educational information about products and services, and broadcasting live TV for on-premises entertainment.

Business owners can wirelessly connect to the TV from their laptop, tablet or mobile device to instantly publish and update content, or load new content using a USB drive. SSTV is ideal for use in small, single-location storefronts or service providers such as pizzerias, grocers, salons, drycleaners, dental clinics and more. Hence, it is a solution that provides everything a small business needs to get up and running with digital signage within hours.

▲ RM48D – 48” SMART SIGNAGE TV DISPLAY        

If you want to win a Samsung SSTV and enhance your in-store communications like Tompkins Square Bagels, we suggest you take part in the Samsung Small Business RedeSIGN contest and do a quick survey to nominate your business. This contest is open to US businesses only. Entries will be judged based on demonstrating both a business need that would benefit from a digital makeover and an innovative mindset toward growing your business. The deadline is November 5 so don’t miss this chance to make your small business bigger. Visit http://www.samsung.com/sstvredesign to find out more.