Samsung Washes Clothes at Rock Werchter 2013

Are you ready to rock? It’s summer time! There is no better season than summer for rock festivals: thousands of people hanging out in the sun, enjoying great music, and making long-lasting memories. Festivals are always a beautiful experience. Of course, things could go quickly muddy and dirty, especially if it rains, but, since you are a rock star yourself, you don’t care…until Day 2 comes around.

Well, Samsung Electronics seemed to have definitely read festival visitors’ minds at the Rock Werchter 2013 in Belgium! Samsung provided a free clothes washing service, throughout the festival so people can go to bed fresh and clean! How awesome is that!

Rock Werchter takes place in Belgium every year and is one of the five biggest rock music festivals in Europe. This year, the festival began on July 4^th and lasted for 4 days, making it a camping festival. 79 rock stars performed on three stages, including Green Day, Ke$ha, John Legend, Kings of Leon, Kendrik Lamar, Azealia Banks, Rammstein, Depeche Mode, and many more.

The festival, as you can imagine, was quite a scene. All the music lovers were enjoying the festival as if it was going to be their last festival. People were fist pumping, dancing, singing, and screaming their lungs out! It was so crowded that the people were constantly bumping into each other with a mutual understanding of love of music. However, because of the Samsung washing service, people were able to feel cozy with their clean and dry clothes on. Let’s find out how Samsung made visitors’ festival experience richer, simpler and more fun!

Samsung Wash ‘n Dry Booth

Samsung realized that people at festivals enjoy the experience of getting dirty, but not necessarily staying dirty. Samsung provided the Wash ‘n Dry booth where people could drop their dirty clothes and pick up their fresh, clean, and dry clothes 2 hours later for FREE!

Samsung used its Eco Bubble to provide the visitors with the cleanest clothes, displaying its outstanding washing technology. As a result, 750 attendees were able to have their clothes washed. Many people found it handy and convenient. In fact, some people were spotted camping in front of the washing machine to get his clothes washed first thing in the morning!

Samsung Charging Stations

Not only did visitors pay nothing for the laundry service, but were also able to have their Samsung smartphones recharged free, allowing them to take pictures, record videos or call to find their friends throughout the whole festival. Since the chargers were in lockers, attendees were able to charge their devices safely without having to worry.

However, the charging station was not only for phones! It also featured music, shades, and comfortable seating, so people had the chance to recharge themselves as well! Over 600 people dropped by and created another scene of pure fun.

Samsung Rock Village

In addition to these comforts, attendees could stay in style at the Samsung Rock Village. The Rock Village consisted of well-equipped chalets (4 people) and Sleeponsite Rooms (2 people).

Not only could visitors sleep at the rock village, but could also enjoy a wide variety of amenities, such as drinks at a launch bar, a swimming pool filled with Samsung branded balloons, free access to Jacuzzis, and even access to some Samsung products in a fully branded Samsung truck.

Around 1300 guests stayed at the village. The atmosphere allowed visitors to take in the festival, and enjoy the comforts of a vacation.

The Rock Werchter Festival was a great success, and Samsung was glad to be there, displaying some of their most innovative washing technology, such as the Eco Bubble, to festival participants. Samsung’s hospitality turned good experiences into great ones, providing a richer, more comfortable environment, from your living room to a rock festival!