Samsung Unveils Vision AI Companion at IFA 2025, Launching a New Era of AI-Powered Displays

Samsung Electronics today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors.

Samsung Launches All-New Sound Tower at IFA 2025

Samsung Electronics today introduced the new Sound Tower (ST50F and ST40F models), its latest innovation in portable audio.

Samsung Unveils ‘SmartThings Meets AI Home’ Campaign Ahead of IFA 2025

Released ahead of IFA 2025, the campaign highlights Samsung’s vision for the AI Home as newly defined by SmartThings.

Samsung To Showcase New A-65% Bespoke AI Washer and 2nd Gen Bespoke AI Laundry Combo at IFA 2025

... IFA 2025 in Berlin, including the new Bespoke AI Washer with A-65% energy efficiency1 and the second-generation Bespoke

Samsung Celebrates 40 Years of Appliance Innovation at IFA 2025

... IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9. As the event draws nea

[Invitation] Samsung Galaxy Event: Introducing the Galaxy AI Experience to Our Latest Innovations

You’re also welcome to join us at IFA 2025 for our press conference and visit our exhibition booths.

Samsung Presents the Essence of Premium Built-In Kitchens With New Appliances at IFA 2025

Samsung Electronics today announced that at IFA 2025, it will showcase a new lineup of premium built-in kitchen appliances designed to meet the growing demand in Europe for open kitchen interiors that create a café-like ambiance and feel more spacious.

Samsung Digital Appliances Earns Its First TÜV Nord IoT Security Certification

The Bespoke AI Jet Bot Steam will be unveiled at IFA 2025 in September.

Samsung Brings ‘AI Home: Future Living, Now’ Vision to IFA 2025

At IFA 2025, Samsung will highlight several AI-powered innovations aligned with this vision, including the Micro RGB TV with the latest display technology, new Bespoke AI appliances for European customers and new mobile devices that strengthen the Galaxy AI ecosystem.