[Interview] Why Samsung ②: Realizing the Century-Old Vision of Home Appliances — EVP Hyesoon Yang on Samsung SmartThings

▲ Exterior view of Samsung’s Smart Modular Home At IFA 2025, Samsung introduced the Smart Modular Home — a solution that allows users to experience the benefits of an AI Home from the moment they move in, demonstrating that the AI Home is no longer a vision of the future but a reality.

[Video] Samsung QLED TV Teardown Reveals Technology That Proves ‘Real’ Value

At IFA 2025, Samsung Electronics showcased its technological prowess by establishing a “Real QLED Zone,” promoting the concept of “Buy Real, Not Fake.” Samsung QLED TVs represent the pinnacle of cutting-edge technology, pushing the boundaries of premium viewing experiences.

Where Innovation Meets Industry: How Samsung’s European Display Showroom Turns Concepts Into Reality

This innovation was recognized as IFA 2025 Innovation Award Honoree.

Samsung’s Home Appliances Become the First Products To Receive BSI IT Security Label Through Korea-Germany Mutual Recognition Arrangement

... IFA 2025 in Berlin, KISA and the BSI held a ceremony to celebrate the newly labeled products and the official signing o

Smart Modular Home: A Next-Generation Living Space Enriched With AI

... IFA 2025, Europe’s largest home appliance exhibition. ▲ View of the Smart Modular Home The Smart Modular Home co

Samsung Wins Numerous 2025 IFA Innovation Awards

... IFA 2025 Innovation Awards, including nine Best of Innovation winners and 17 Honoree distinctions across multiple categ

Samsung Unveils “AI Home: Future Living, Now” Vision at IFA 2025

Experience Future Living, Now at IFA 2025 The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

Samsung Unveils Vision AI Companion at IFA 2025, Launching a New Era of AI-Powered Displays

Samsung Electronics today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors.

Samsung Launches All-New Sound Tower at IFA 2025

Samsung Electronics today introduced the new Sound Tower (ST50F and ST40F models), its latest innovation in portable audio.