[Photo] China Starstruck Following Galaxy S7 and Galaxy S7 edge Launch Event

Following Samsung Galaxy Unpacked in Barcelona last month, Samsung introduced its latest flagship smartphones—the Galaxy S7 and Galaxy S7 edge—to Chinese consumers at a launch event at the Shanghai Convention & Exhibition Center of International Sourcing (SCECIS) on March 7, 2016.

[Interview] Hardware R&D Executive Tae Moon Roh Discusses Samsung’s Ceaseless Pursuit to Satisfy Users with Galaxy S7

... unpacked. Samsung Newsroom met with Tae Moon Roh, Executive Vice President and Head of Hardware R&D and Product str

[Interview] VP of Research Pranav Mistry Explains Samsung’s Vision to Build an Ecosystem of New Experiences

By unveiling the Gear 360 camera at Unpacked 2016, Samsung has ushered in the next generation of content sharing, offering a new, immersive way for people to capture the moments of their daily lives.

Here’s the Behind-the-Scenes Action You Didn’t See From Samsung Galaxy Unpacked 2016

That’s because this past weekend’s Unpacked was Samsung’s most boundary-breaking event yet.

[Photo] Samsung Goes “Beyond Barriers” with Most Immersive Galaxy Unpacked Event Yet

... Unpacked event yet on February 21. The company rolled out the highly anticipated flagship smartphones, the Galaxy S7 an

Samsung Galaxy Unpacked 2016 Livestream Notice

To get an immersive look at Samsung’s newest Galaxy devices, join the Galaxy Unpacked event from wherever you are in the world via the industry’s first-ever live 360 broadcast.

How to Enjoy First Ever 360 Live Streaming of Samsung Galaxy Unpacked 2016

Samsung Galaxy Unpacked 2016 is just around the corner, and for the first time the event will be presented in 360 live streaming.

[Interview] New President of Samsung Mobile Dongjin Koh Addresses His Vision and Philosophy Ahead of Galaxy Unpacked 2016

... Unpacked in Barcelona on February 21, challenging consumers to rethink what a phone can do. Koh, who was appointed Pres

Unpacked: From Invitation to Reality

... Unpacked events. And about a month before the event itself, anticipation is built with a carefully designed invitation,