[CES 2026] A Care Companion for Family Health and Safety

... The First Look 2026 — highlighting technology’s most human purpose, care. For decades, care has been reactive, addressi

[CES 2026] An Entertainment Companion for Every Moment Seen and Heard

The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution — building on two decades as the world’s No.

[CES 2026] A Home Companion Making Daily Life More Effortless

At The First Look 2026, Samsung Electronics redefined home appliances in the Home Companion zone as interactive partners designed to engage with users and help create a zero-housework lifestyle.

Samsung Presents ‘Your Companion to AI Living’ at The First Look During CES 2026

Samsung Electronics today unveiled its “Companion to AI Living” vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas.

Samsung Unveils World’s First 130-Inch Micro RGB TV Featuring Next-Generation Color and Bold New Design

Samsung Electronics today unveiled the world’s first 130-inch Micro RGB TV (R95H model) at CES 2026, marking the debut of its largest Micro RGB display and a bold new design direction for ultra-premium displays.

Samsung Unveils the Freestyle+ Ahead of CES 2026, Showcasing a Smarter AI Portable Screen

Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces.

Samsung Expands Its Audio Ecosystem for 2026 With Smarter Multi-Device Sound and Immersive New Designs

Samsung Electronics, the global leader in soundbars, today introduced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home.

Samsung Expands Premium Micro RGB Lineup for 2026 With New Sizes and Advanced Features

... The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology, setting a new standard

Samsung Wallet Enhances Vehicle Connectivity With Porsche Digital Key Integration

... the Porsche Macan (MY26) and extending to additional models, including the Cayenne Electric next year.