Here’s What Caught Ahn Hyo-Seop’s Eye at Samsung’s CES 2026 Showcase

▲ Ahn pauses to admire "Sun, Moon, and Five Peaks" at the tunnel-like entrance to Samsung's exhibition.

[CES 2026] An Entertainment Companion for Every Moment Seen and Heard

The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution — building on two decades as the world’s No.

[Interview] Erwan Bouroullec Blends Sound and Space With Music Studio

The partnershipdates back toThe Serif,aTVthatwonaniFDesign Gold Awardin 2016and redefinedTVdesign.

[Interview] Samsung Color E-Paper x Amore Seongsu: Preserving the Authentic Beauty of Spaces

At the heart of the neighborhood stands Amore Seongsu, the flagship store of global beauty powerhouse Amorepacific.

From Sydney Harbour to the Oscars: How the Galaxy S25 Series Launched Around the World

To introduce the Galaxy S25 series to the world, Samsung Electronics launched a series of bold and immersive marketing campaigns across key markets — each designed to showcase the flagship lineup’s AI-powered next-generation capabilities.

Samsung Neo QLED and Lifestyle TVs Receive ‘EyeCare Circadian’ Certification From VDE

... the Neo QLED and Lifestyle lineups, including The Frame and The Serif.

[Design Story] Frame Your Rhythm: Samsung Music Frame

The Music Frame project is the culmination of positive energy and passionate collaboration across our design, development and CX teams since the summer of 2021.” — Chulyong Cho, Head of Design Team, Visual Display Business at Samsung Electronics Designing the Experiences of Tomorrow Samsung Electronics is home to forward-looking departments seeking untapped opportunities.

Samsung Electronics Launches 2024 Neo QLED, MICRO LED, OLED and Lifestyle Displays To Spark the AI Screen Era and New Ways of Life

The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities.

Unbox & Discover 2023 in Brazil Presents Bigger Screens, Game-Changing Partnerships, Personalized Display Solutions and More

... the latest Smart TV and Soundbar portfolio alongside an exciting collaboration with the e-Sports giant, LOUD.