The #YouMakeItHappen campaign was recently launched to pay tribute to the in India who helped Samsung become a preferred choice among buyers across the country. To kickstart this campaign, Samsung posted the first video of the series, “Samsung partners, take a bow!” on YouTube, which is gaining significant attention from viewers.

Highlighting the unique stories of entrepreneurs across Chinchwad, Mumbai, Shimla, Aizawl and Jaipur, this video documents their journeys with Samsung and how they demonstrated passion, hard work and courage to achieve their dreams.

“Technology was one thing that always fascinated me,” said Vipul Sharma of S.S. Associates in Jaipur. “Samsung is the brand through which I could explore my business skills alongside technology.”

Check out the video below to experience the journeys of Samsung’s partners and learn how they are changing the game.

Since its launch, the Galaxy S22 series has been impressing users all over the globe thanks to a range of exciting events and collaborations put on by Samsung’s regional offices. From features at festivals to capturing the nighttime wonders of historic cities, the leading functionalities of the Galaxy S22 series have been being showcased in a range of innovative ways around the world.

In order to showcase how people have been celebrating the Galaxy S22 series and its next-level camera in unique ways, Samsung Newsroom has curated a list of some of the notable activities that have gone on since the introduction of this game-changing latest entrance into the Galaxy S series.

Going Global With the Galaxy S22 Series

Capturing the Night Using Nightography Mode in Lima, Peru

In Peru, Samsung hosted a vibrant night tour of the country’s capital Lima that allowed participants to capture next-level shots of the city’s distinctive architecture using the Galaxy S22 and its powerful Nightography mode.

As well as getting to experience the beauty of Lima at nighttime, those on the tour were able to document their experiences in full thanks to the S22’s powerful photo and video capturing functionalities. Learn more about the starlit tour here.

Capturing All Aspects of the Creation Process With Fat Cap Sprays and the Galaxy S22 in Germany

Notable graffiti artist, Fat Cap Sprays, is known for his glowing artworks that command attention. But due to the nature of the artist’s work — he often works under the cover of darkness — low lighting conditions have previously made it hard to capture both the artist’s working process as well as the end result.

However, through this exciting collaboration with Samsung, Fat Cap Sprays has been able to create, document and showcase his work from start to finish in almost any lighting condition with thanks to the Nightography mode of the Galaxy S22 series. Learn more about the collaboration and take a look at the video series Fat Cap Sprays and Samsung developed with help of the Galaxy S22 here.

Harnessing the Power of the Galaxy S22 Camera for Lollapalooza Brasil

As exciting spaces in which to spend time with friends and enjoy great music, festivals are the perfect events for making memories that will last a lifetime. Lollapalooza Brasil 2022 is one such space at which Latin American music fans can get together and capture their experiences both with their loved ones and their favorite musicians.

In order to ensure that the photos and videos you capture are next-level, Samsung Brazil has put together this handy guide showcasing how the Galaxy S22 is a festival must-have in order to take your photos and videos to the next level. To learn more about how features such as Zoom Lock and Director’s View are the perfect tools for recording your experiences, read more here.

Keeping Track of the Action With Dual Tele Zoom and More in Jakarta

The parade of Mandalika Moto GP racers held in Jakarta is a must-visit event for locals, tourists and racing enthusiasts alike, offering visitors a first-hand view of the riders and their bikes as they parade through the vibrant city.

In order to capture the parade in all its glory, the Galaxy S22 Ultra’s powerful Dual Tele Zoom, capable of zooming in up to 100x, Director’s View feature and panning shooting functionality let eagle-eyed visitors capture the event just as it happened. Take a look at the stunning and action-packed results here.

Samsung Creates A New Guinness World Records Title With Epic Unboxing

In order to bring Galaxy users from all over the country together, Samsung India held a truly epic unboxing event for the Galaxy S22 series across 17 cities including New Delhi, Mumbai and Chennai which saw 1,820 people simultaneously unbox the all-new Galaxy S22 Ultra.

Setting a Guinness World Record, the event showcased the anticipation of Indian Galaxy users for the all-new and ultra-powerful devices, and echoed the enthusiasm felt the world over for the latest iteration of the Galaxy S series. To learn more about this record-breaking act, take a look at the article here.

The Galaxy S22 Brings Light to the Darkness Through An Art Installation in Milan

At the core of the user experience of the Galaxy S22, and in particular its camera functionalities, is a fascinating intersection of technology and art. In order to showcase the artistic as well as the innovative capabilities of the Galaxy S22 Ultra and its revolutionary Nightography mode, Samsung unveiled a commanding art installation project in Milan for the public to enjoy.

In collaboration with C2C Festival, Europe’s leading avant-garde event, the immersive art experience, created by visual designer Weirdcore and featuring musicians and composers, paired continuous rays of light with a dark background for a mind-bending experience inspired by the transformative results one can achieve with the Galaxy S22’s Nightography mode. Check out more details of the installation here.

Spotlighting Young Creators, Backed by the Galaxy S22’s Powerful Camera, in Belgium

These days, young content creators have incredible potential, and modern technology is allowing them to create their own stories and share them with others thanks to the leading camera functionalities of devices such as the Galaxy S22 series.

In order to provide a platform for young creators wanting to get their start in the film industry, Samsung held a video contest in partnership with leading Belgian film directors, Adil El Arbi and Bilall Fallah, with selected participants then able to attend workshops and flex their skills with the Galaxy S22 Ultra’s Portrait Mode in order to create compelling, high-quality video stories — even in low-light conditions. Learn more about the competition here.

Fostering the Ultimate Galaxy S22 Experience Zone in Guatemala City

Cayalá, a famed tourist destination in Guatemala City, saw its photo-worthy outdoor spaces transformed into an all-new kind of experience with the launch of Samsung’s immersive product experience space to celebrate the launch of the Galaxy S22 series.

With 4 experience zones titled Nightography, S Pen, Reflection and Mirror, visitors have been able to get to know the impressive features and functionalities of the all-new Galaxy S22 series in unique ways alongside the compelling backdrop of the popular Cayalá district. Get a closer look at the vibrant installation here.

Expressing the Galaxy Experience Through the Power of Music in Colombia

In order to highlight that all of Samsung’s devices have creativity at the core of their experience, Samsung Colombia decided to introduce the Galaxy S22, along with the Galaxy Tab S8 and The Freestyle, through a musical presentation that showcased the true identity of each product.

Featuring musicians, dancers and leading members of the Samsung Colombia community, the presentation not only enthralled guests with its artistic twist, but also showcased the differentiated power of Samsung’s latest devices in impressive fashion. Learn more about this musical experience here.

Showcasing the Galaxy S22 Series While Surrounded by History in Breda

Koepelgevangenis, located in Breda, the Netherlands, is a former prison built in the late 19^th-century with a storied history, and has been designated a national monument by merit of its striking architecture featuring a monumental dome.

Understanding that the intersect of where past meets present is the starting place for future progress and innovation, Samsung held a launch event for the all-new Galaxy S22 series in the notable building, at which users were able to get to know the devices’ Nightography mode in all its glory. Learn more about this immersive event here.

Be sure to stay tuned to Samsung Newsroom for more on the revolutionary Galaxy S22 series and its game-changing camera.

Read on to learn about some of the remarkable ways these normal people have been reaching out to their friends and neighbors to do what they can to help alleviate the struggles brought about by the pandemic.

From Samsung Call Center Workers to Emergency Fact Checkers

As the second wave of COVID swelled across India, the need for cohesive lists of available hospitals, supplies and other crucial information prompted Samsung to establish their Samsung Covid Support Group helpdesks. But the team quickly came to realize that their existing lists were in desperate need of verification – and fast.

In order to help overcome this challenge, five Samsung call center workers were called upon to verify the existing lists in order to allow people to access relief. Even as some of the team members’ own family battled COVID, the team set out to update the availability of supplies, managing to cut the lists to 20 percent of their original size.

Despite the daunting nature of this task, the team continues to verify and edit these crucial lists on a weekly basis. The information is being shared with both service providers and Samsung employees all over the nation who further distribute it to those who need it. The work of Samsung India’s call center task group demonstrates how a small, concentrated effort can come to help a lot of people.

Encouraging People to Donate Plasma Through the Power of Social Media

While donating plasma following the recovery of several of his family members from COVID, Samsung sales manager Manik Kanade was reminded of a key message from his childhood favorite book, Rudyard Kipling’s ‘The Jungle Book’, that centers around the idea of helping others.

Having understood how important plasma donation was to those undergoing treatment for COVID, Kanade was inspired and took to several forms of social media in order to dispel misconceptions about the plasma donation process, subsequently gathering a group of over 3,000 willing volunteers to help spread the message.

In April and May, at the peak of the second swell of COVID in India, Kanade’s efforts saw over 200 volunteers donate plasma to help others. Thanks to the network he has built in his area providing information and support about COVID relief, Kanade has become the go-to for COVID relief information in his area.

Distributing Food to Those in Need

Samsung partner Samsu Ali is the successful business owner of Chennai Mobiles, a chain of smartphone retail stores in the southern Indian city of Coimbatore. But he did not have the easiest start in life; as a child, he spent his time working odd jobs in order to prevent himself and his family from going hungry.

Understanding that the lockdowns throughout 2020 and 2021 that the pandemic has precipitated would hit those who live on the streets the hardest, Ali is now using his position to help give back to his community. Having mustered 40 of his employees as volunteers, he and his team prepare food and distribute it through as many affected neighborhoods as possible.

As well as providing food for around 700 to 800 people a day, Ali is also providing groceries and financial aid to the people of his city. Ali is one of the many Samsung partners in India – whose cumulative store count in India totals over 200,000 – who have engaged in philanthropic work since the start of the COVID pandemic.

Delivering Food Made by Family to COVID Relief Camps

Samsung intern Yashjeet Varshney has fond memories of the community kitchens his parents loved setting up when he was a child. When the second wave of the pandemic came around and a neighbor was admitted to a relief camp for treatment with no one to feed his children, it came as natural for Varshney and his mother to provide food for the kids and their father.

Upon arrival at the relief camp, however, Varshney could not help but wonder how many of the other patients were in need of food, and so he and his mother decided to step in. With his mother preparing nutritious meals, Varshney packs and delivers them to the relief camp – all while attending virtual meetings as part of his Samsung internship.

Even contracting and recuperating from COVID did not stop Varshney, who instead got back to work at his family food delivery system as soon as he recovered with a renewed sense of how important the gestures he and his family were able to make were to the people in the relief camp.

The efforts of Samsung employees and partners in India to provide assistance during the country’s second COVID-19 wave show how small, coordinated actions taken in a timely manner can come to have a huge impact.

Along with the people-first attitudes of their employees and partners, the company itself has also pledged 5 million USD to help India overcome the challenges brought about by the second wave of COVID in the country, added new Samsung Smart Healthcare centers at government hospitals for faster diagnosis at government hospitals and vaccinated over 50,000 employees and their family members.

Apart from allowing users in India to simply tap and pay on the go using their registered cards, Samsung Pay has integrated Paytm as well as the government’s Unified Payments Interface into the app. Samsung has also created a unique digital payment ecosystem by partnering with a number of issuers and card networks. Our Card Network and Issuer partners include Visa, MasterCard, American Express, Axis Bank, HDFC Bank, ICICI Bank, SBI Cards and Standard Chartered Bank. Citibank India is a forthcoming issuer and its credit cards will be live on Samsung Pay shortly.

Samsung Pay is a highly secure platform as it works with three levels of security—fingerprint authentication, card tokenization and Samsung’s defense-grade mobile security platform Samsung KNOX.

To launch Samsung Pay, a user needs to swipe up on an eligible Samsung Galaxy smartphone, select the card, authenticate using a fingerprint or PIN and bring the phone near the Point of Sale terminal.

Samsung Pay works with Samsung’s patented Magnetic Secure Transmission (MST) technology as well as with Near Field Communication (NFC). MST replicates a card swipe by wirelessly transmitting magnetic waves from the supported Samsung device to a standard card reader. Through MST, Samsung pay will work seamlessly on a majority of Point of Sale terminals in India.

Mr. HC Hong, President and CEO, Samsung Southwest Asia, said, “Samsung Pay is an example of how we continue to push the boundaries of innovations to make life simpler and better for consumers. I am confident Samsung Pay will redefine digital payments and contribute to Digital India.”

“When we launched Samsung Pay, our goal was to enable consumers across the globe to make payments that are simple, secure and accepted almost everywhere. Over the past year and a half, this vision has evolved into building a complete digital wallet solution, allowing customers worldwide to not only make payments but also use membership and transit cards, receive deals and rewards and more,” said Mr. Thomas Ko, Global GM of Samsung Pay.

With its ‘Make for India’ initiative, Samsung is committed to building tailored products and services, customized to meet the needs of Indian consumers. Samsung Pay provides a mobile payment option built natively on the Unified Payment Interface (UPI), a payment system launched by the National Payments Corporation of India. The Samsung Pay UPI solution is powered by Axis Bank and facilitates peer-to-peer (P2P) transfer of funds between bank accounts on a mobile platform instantly. This is an upcoming feature within Samsung Pay.

Samsung Pay also allows Indian consumers to integrate their Paytm accounts into Samsung Pay, enabling them to pay by scanning QR codes securely, generating one-time codes for merchant payments and also do peer to peer money transfers.

Samsung Pay will also be available on the Samsung Gear S3 Smartwatch shortly, allowing users to pay through their wearable device.

“Our insights show that convenience, security and acceptance are seen by consumers as the most important influencers when choosing among different digital payment options,” said Mr. Asim Warsi, Senior Vice President, Mobile Business, Samsung India. “With Samsung Pay, we give our consumers the smartest way to make digital transactions by far. Samsung Pay is highly secure through the signature KNOX Platform, fingerprint authentication and tokenization. We have partnered with major banks and card networks to give our consumers the widest range of choices, and are working on bringing more and more partners on board soon.”

Samsung Pay is currently available on Galaxy S7 edge, Galaxy S7, Galaxy Note 5, Galaxy S6 edge+, Galaxy A5 (2016), Galaxy A7 (2016), Galaxy A5 (2017) and Galaxy A7 (2017).

Since its launch in July 2015, Samsung Pay has rapidly expanded its service by supporting additional value-added features in multiple markets worldwide. With its launch in India, Samsung Pay is fully available in 12 global markets, including South Korea, the US, China, Spain, Singapore, Australia, Puerto Rico, Brazil, Russia, Thailand and Malaysia.

Growth of Samsung Pay

This rapid expansion has been made possible by Samsung’s commitment to an open model of partnership and collaboration around the world, resulting in collaboration with about 500 global bank partners as of November 2016. Its continued support for both MST and NFC technologies has also enhanced adoption, enabling market access in countries that support either payment option. In India in particular, most retail shops already have regular POS machines with magnetic card readers, which are compatible with MST technology, making Samsung Pay particularly well-suited to the India market.

Consumers in global markets have increasingly embraced Samsung Pay. In Korea alone, over 2 trillion won (USD 1.76 billion) was processed by Samsung Pay in its first year, 25% of which came from online payments.

Beyond Mobile Payments

As Samsung Pay moves forward, it will continue to demonstrate to consumers that it is more than just a mobile payment service. Samsung Pay has rapidly expanded both the variety and availability of value-added services in multiple markets worldwide, adding support for various non-banking cards including gift card, membership, transportation and ATM to consumers. Consumers have been particularly enthusiastic in their response to these services, registering nearly 11 million related cards since their introduction.

Samsung Pay further supports a growing number of services relevant to each local market such as identity cards and barcode payment, with many more value-added services yet to come.

To know more about Samsung pay please visit: www.samsung.com/in/samsung-pay

The high-desert city of Leh sits nestled 3,500 meters above sea level in the majestic Himalayas. The inhabitants of the town, famed for their hard-working, and enthusiastic nature, radiate with a life and energy that is about being modern yet remaining connected to tradition.

Also situated in Leh is Samsung’s highest altitude store among all locations worldwide. Like the town’s people, Samsung shares deeply the same pursuit of the adventurous while remaining deeply respectful of its roots.

Come join us for this remarkable video journey as Samsung meets the people of Leh, and discovers the values Samsung shares on the world’s highest mountain peak range.

Stay tuned for more videos that illustrate how Samsung connects with communities around the world through its innovative technologies.

Samsung Electronics today launched Samsung Newsroom India, a news hub for company-related news and stories to serve Indian audiences. The new website may be reached at news.samsung.com/in.

Samsung’s presence in India is multifaceted, including local operations in design, R&D and manufacturing. The India Newsroom will explore Samsung’s India-specific offerings and provide fascinating insight on its most innovative products. The site will also cover Samsung’s efforts to enrich communities across the country as well as business insights and vision.

The India Newsroom is the sixth Samsung Newsroom to launch thus far, following the global site and newsrooms for Brazil, Korea, the United States and Vietnam.