The Galaxy S6 and S6 edge in 3 Words

Standing before a crowded room at the Samsung Galaxy Unpacked 2015 event in Barcelona on March 1, JK Shin, CEO and Head of IT and Mobile Communications at Samsung Electronics, delivered a keynote speech in which he unveiled Samsung’s new premium smartphones, the Galaxy S6 and Galaxy S6 edge.

As illustrated in the word cloud below, the three keywords that Shin mentioned the most were “best,” “relentless” and “next”. This was by design, as Samsung presented its two new flagship smartphones and the new philosophy that goes along with them. The Galaxy S6 and S6 edge mark a clear departure in smartphone innovation, showcasing the most beautiful and powerful smartphones in Samsung’s history. They are also a clear indicator of the company’s commitment to relentless innovation and putting what’s next in people’s hands now, offering best-in-class technology faster than the competition.

A word cloud visualizes the prominence of each word based on how frequently it appears in the keynote speech. Source: Wordle.net.

Relentless Innovation

The Samsung Galaxy Unpacked 2015 event

The Galaxy S6 and Galaxy S6 edge reflect Samsung’s relentless pursuit of innovation. This philosophy has helped Samsung solidify its place as the world’s leading mobile company.
“We got here because we’re passionate about technology,” JK Shin said. “And we’ve never rested on our past achievements. We listened to our customers. We learned from our successes and our missteps. And we pushed forward. New technologies. New ideas. That’s how we have offered better products and how we’ve offered new products first.”
Samsung’s relentless push to develop new advanced technologies and products like AMOLED screens, LTE technology, the Note, the Gear, and most recently, the Samsung Galaxy S6 and Galaxy S6 edge, have set a new bar for design, craftsmanship and performance.

Best-In-Class Design and Performance

The Samsung Galaxy Unpacked 2015 event

The Galaxy S6 and Galaxy S6 edge blend beautiful form and materials with purposeful technological innovations to deliver value and usability to demanding consumers. Every aspect, from material to shape to the user experience, was considered from an entirely new perspective that focuses on premium device aesthetics as well as usability and functionality.

The performance of both devices also received a boost over the Galaxy S5, thanks to new embedded technologies such as the world’s first 14-nanometer 64-bit ARM processor, the Universal Flash Storage (UFS) 2.0 standard, which substantially enhances the speed of reading and writing from and to memory, and the Low Power Double Data Rate 4 (LPDDR4). Users will have a lightning fast device that is also remarkably energy efficient, which results in better battery life.

Mobile customers demand better, more versatile cameras that can take great photos, which is why the Galaxy S6 and Galaxy S6 edge are also equipped with incredibly vivid, bright and fast front and rear cameras. The f/1.9 lenses and high resolution sensors on both front (5MP) and rear (16MP) cameras provide the most superior image quality in a smartphone, even in the dark. In addition, Auto Real-time High Dynamic Range (HDR), Smart Optical Image Stabilization (OIS) and IR Detect White Balance provide advanced light sensitivities and crisp camera solutions.

Next is Now

Attendants trying out Samsung products at the show

The ”Next is Now” philosophy is part of Samsung’s goal to move quickly towards new innovations, and put these technologies in the hands of mobile users as soon as possible. As the official release dates of the Galaxy S6 and Galaxy S6 edge approach, excitement is building. These two new flagship devices will set a new global smartphone standard.
“I believe that Samsung has an important role to play in advancing technology in our daily lives,” JK Shin said. “We push ourselves hard. We take a step forward, and then another. And if we get there first, others will follow. That’s how we transform society for the better. That’s how we make life easier simpler and more productive. That’s what relentless innovation means. Offering what’s next, now.”