The world welcomes NX1 at Photokina 2014

Photokina is the world’s leading imaging fair and it is being held in Cologne, Germany from until the 21st of September. At the Photokina 2014, on September 15th, Samsung held Samsung Premiere 2014 – NX at PHOTOKINA 2014. And all eyes were on Samsung, as people were anticipating what one of the biggest players in the imaging market will reveal at the Samsung Premiere 2014.

When the time came Myung Sup Han (EVP and Head of Imaging Business Team, IT & Mobile Communications Business at Samsung Electronics) unveiled the Samsung NX1 and Malcom Andre, (Product Manager at Samsung Europe) gave the product presentation.

From the Samsung Premiere 2014, we’ve learned that Samsung has designed NX1 completely from scratch, from the imaging engine to the sensor to the auto focus system. The result is a completely new type of CSC (compact system camera) with best-in-class technology and performance. Just to name a few distinctive characteristics of NX1, it supports:

– 15FPS continuous AF shooting,

– Auto Focus (AF) System III with 205 Phase Detection AF points

– 28MP APS-C BSI CMOS Sensor

These are some of the features that advanced photographers have long been waiting for. Since more and more semi-professional and professional photographers are leaning towards more lightweight and portable CSC models, NX1 provides a genuine alternative to DSLRs. However, the magnesium alloy body of the NX1 makes it highly durable allowing no compensation for its portability.

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“The NX1 represents the pinnacle of Samsung’s advanced photographic expertise and heralds a new era of intuitive, premium quality photography for all photographers,” said Myoung Sup Han, Executive Vice President and Head of Imaging Business Team, IT & Mobile Communications business at Samsung Electronics. “With the launch of the NX1, Samsung is re-defining what is possible with a compact system camera, allowing photographers everywhere to achieve previously unimaginable levels of quality in each and every image they capture.”

Emphasizing the fact that NX1 is also an interchangeable lens camera, Samsung also announced the new 50-150mm S ED OIS lens, which features F2.8 maximum aperture and 35mm equivalent 77-231mm focal range. 

People have been playing around with the NX1 at the Photokina 2014. The general first impression among the exhibitors at the product booth has been great. People seem to be impressed with the image quality, fast AF system and the overall design of the NX1. 

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As Samsung expects the NX1 to mark a turning point in premium photography, we look forward to see the kind of photos created by all the expert photographers around the world with the NX1. At Samsung Tomorrow, we plan to bring more information on NX1, so please stay tuned. 

 *All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.