[Video] [CES 2025] Home AI, Ballie, SmartThings for Ships — Key Highlights From Samsung’s Press Conference

Samsung Electronics held its press conference at CES 2025 in Las Vegas on January 6, presenting its vision for the future of technology. The event highlighted Samsung’s commitment to making AI an everyday, everywhere experience — encompassing AI, IoT and sustainability while expanding the theme of “AI for All.”

The press conference underscored Samsung’s focus on seamless connectivity between devices and a unified user experience enabled by AI. Expanding the scope of its technology outside the smart home, the company introduced innovative solutions for vehicles and marine vessels leveraging One UI and SmartThings.

Samsung further emphasized the evolving role of technology, moving beyond mere functional convenience to foster social value through AI-driven personalization and sustainable solutions.

Watch the video below for key highlights from Samsung’s CES 2025 press conference and an in-depth look at the company’s forward-thinking innovations.