Why Samsung’s new solution will fit the needs of any business display environment

In this rapidly evolving market, businesses must engage with customers to stay relevant, especially in the retail and shopping mall industry. Can digital signage be an effective solution?

Samsung, one of the leaders in the digital signage industry, has introduced a new digital signage solution, the Samsung OMD Series SMART Signage Outdoor solution. This solution expects to provide businesses in the Semi-Outdoor signage market a better way to engage with their customers. Here is why.

People can and will see it.

Not only does the OMD Series SMART Signage Outdoor series offer full high-definition (FHD) viewing capabilities, it also features 2,500 nit brightness and a high contrast ratio of 5,000:1. Higher contrast means a more optimal viewing experience provided in any light environment. For a better viewing angle, all models have a wide-viewing angle of 178 degrees and support both portrait and landscape modes. 

They are efficient in both cost and usability.

Samsung OMD Series Outdoor displays are equipped with proven LED BLU technology, which is energy efficient. Speaking of efficiency, an automatic brightness sensor can also help businesses reduce operation costs and the built-in media player can minimalize wall space.

Samsung OMD Series Outdoor displays also have greater and more flexible usability. Generally speaking, there are two type of digital signage:  in-window and semi-outdoor. In-window signage is typically seen in storefront windows. Semi-outdoor signage is typically seen in areas with a partial enclosure such as drive-thru windows and informational kiosks. Samsung OMD Series Outdoor comes in three sizes: 46, 55, and 75-inch models. They all support both in-window and semi-outdoor purposes. 

Content Content Content

When it comes to digital signage solutions, it is extremely important that it is easy to create and manage content; content is everything. Samsung OMD Series Outdoor displays are equipped with second-generation SSSP, which helps businesses to easily create digital content from a choice of more than 200 industry-specific, customizable templates using Samsung’s web-based authoring tool, MagicInfo Player 2.

They also allow businesses to create and update promotional materials in real-time, upload content using a mobile device, and then deploy content using the built-in Wi-Fi or USB connection server. This responsive deployment of content can increase the impact of semi-outdoor business messaging.  

It has both design and durability.

You don’t have to worry about the large screen Samsung OMD Series Outdoor displays being too bulky. They feature super-slim bezels (9.3mm top, 6.5mm bottom, 7.9mm left/right) and a slim-depth panel. Moreover, they are clean, sophisticated and classic enough that they can go with any semi-outdoor business environment. However, they are designed to withstand harsh environmental conditions, including high temperatures and varying sunlight, both direct and indirect.

This pretty much covers what the Samsung OMD Series Outdoor solution is all about. Samsung OMD Series Outdoor solution is highly visible, efficient, content oriented, stylish, and durable semi-outdoor solution. If you are a business owner who is looking for a better way to engage with your customers, Samsung OMD Series Outdoor solution would be a great solution to consider. 

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.