With New Samsung Foldable Campaigns, Users Can Enjoy Both Virtual and Real World Experiences

on September 13, 2023
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▲ Passersby gather around a series of curious sights in Nişantaşı, Levent and Harbiye in Istanbul



Huge, Evocative Galaxy Foldables Capture the Imaginations of Fans Worldwide

Galaxy Z Flip5 | Fold5 have arrived. With their eye-catching visual style and the unique capabilities of their folding forms — spanning Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 and unparalleled multitasking and large screen gaming experience on the Galaxy Z Fold5 — customers all over the world are discovering the next generation of foldable excellence. To celebrate the new mobile devices, Samsung has launched a new series of promotional videos.


In the middle of Times Square in New York City and outside the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li Mall in Chengdu, China, crowds gather around an intriguing spectacle. Looming over the bustling traffic and eager onlookers, enormous Galaxy Z Flip5 | Fold5, their bases attached to large billboards, slowly unfold skyward to reveal glowing, high-resolution displays. As the crowds below stare up and take pictures on their smartphones, Samsung’s latest foldables become the focal point of these iconic urban backdrops. But how did Samsung pull off this feat of engineering?


The giant next-gen Galaxy devices were brought to life in these global locales thanks to a combination of real-world images and CGI mastery. Beginning in Istanbul in collaboration with Turkish influencer Bulutsahin, they soon started appearing in key markets all around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these huge, photorealistic foldables were superimposed onto footage of actual billboards and buildings. Rendered at a large scale but in meticulously realistic detail, the digital models capture viewers’ imaginations by showing the new foldables’ distinctive form factors inserted into familiar settings.


▲ Galaxy Z Flip5 takes pride of place on the iconic One Times Square building in New York City as traffic passes by below.


▲ Crowds gather around the Sino-Ocean Taikoo Li Mall in Chengdu as a huge Galaxy Z Fold5 unfurls horizontally on a wraparound digital billboard.


▲ Galaxy Z Flip5 unfolds over a grassy square at the Coex Media Tower in Seoul while an onlooker takes a video on his smartphone.



Festivalgoers Get Hands-On With the Latest Samsung Devices

Beyond the new virtual foldables videos, Samsung has been hosting an array of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA 2023 — the biggest Korean culture convention in the U.S. — of which it is an official sponsor. Including workshops, influencer collaborations, sponsored music venues and hands-on photography experiences, these offline activities have been giving customers a chance to get up close and personal with the latest features and capabilities of Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy Tab9 and more.


▲ At Hungary’s 2023 Sziget music festival, fans engaged in social media, hip-hop and make-up application influencer workshops at Samsung’s all-day Kontent Konténer mini-studio and enjoyed the electronic music act lineup at the Samsung Party Arena.


▲ K-culture enthusiasts visited Samsung’s KCON LA 2023 onsite experience booth for demonstrations of the latest Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6, Galaxy Tab S9 and Galaxy S23 Ultra capabilities, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy Z Flip TVC ecosystem lifestyle commercial running on the Crypto.com Arena Jumbotron.


▲ At the 2023 Summer Well music festival in Romania, visitors tested out Galaxy Z Flip5’s versatile camera and Galaxy Z Fold5’s gaming and multitasking features, as well as seeing photographs of themselves split across four creatively arranged LED screens in the “Show your flip side” corner.


▲ At the hip-hop-focused SBM festival in Poland, 11,000 festivalgoers visited Samsung’s unique Galaxy Zone area for an immersive experience of Galaxy Z Flip5 and Galaxy Buds2 Pro, complete with a photography contest that awarded a brand new Galaxy Z Flip5 to 3 winners.



Gamers Go Head-to-head in Heated Galaxy Z Fold5 League of Legends: Wild Rift Tournament

On August 27, the 2023 Galaxy Fold Cup gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use Galaxy Z Fold5’s next-level gaming capabilities to test each other’s skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing over 2000 people in July, winning team “OZG” took home the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience. 


With world-class League of Legends champion Sang-hyeok “Faker” Lee in attendance and over 210,000 additional viewers tuning in on the internet live broadcast, the tournament demonstrated Galaxy Z Fold5’s spacious display, lightweight handling and immersive responsiveness. Competitors and audience members alike were impressed with the quality of the Galaxy Z Fold5’s gaming experience, Faker remarking that he was amazed that gaming could feel so fluid and precise on a mobile device. 


▲ Esports enthusiasts watch teams clash on the Galaxy Z Fold5 at the Jamsil eSports Arena in Seoul


▲ Competing teams put their League of Legends skills to the test on Galaxy Z Fold5’s large, responsive screen during the 2023 Galaxy Fold Cup quarter finals


▲ Pro gaming superstar Sang-hyeok “Faker” Lee takes center stage to share his thoughts on the tournament finals

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