Samsung Electronics’ QLED TV offers users an upgraded viewing experience through its unrivaled picture quality, lifestyle-centric design and enhanced smart features. To showcase the next-generation display, the company hosted the 2017 QLED TV Global Launch Event at the Carrousel du Louvre in Paris on March 14.
HS Kim, President of Visual Display Business at Samsung Electronics, opened the event by discussing the continuous evolution of television with regard to our entertainment, conversation and lives at home. Samsung’s QLED TV, he explained, is “the Next Innovation in TV” – a product that reestablishes the television as the “most important connection to the world around us.”
The succeeding speakers went on to explain how this vision is realized through QLED TV’s true-to-life picture quality, smart features that facilitate access to today’s limitless content and beautiful design that gives users the freedom to put the TV wherever their lifestyle demands. In this way, Samsung believes, QLED TV is ushering in a new era of Lifestyle TV.
In addition to highlighting the features of QLED TV, the company also showcased The Frame, an intelligent display that offers a premium viewing experience when on, and doubles as a work of art by displaying art or personal photos when powered off.
Following the presentation, attending journalists, technology influencers and partners were given the opportunity to get an up-close look at Samsung’s new products in a hands-on experience zone.
Check out the highlights of the event in the photos below.