Around the World (Feb 2025)
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[Vietnam] Samsung Vietnam Wins Two Platinum Awards and One Gold Award at 17th Annual Global CSR & ESG Summit and Awards
2025.2.28
Samsung Vietnam received two Platinum awards and one Gold award at the 17th Annual Global CSR & ESG Summit and Awards in Ho Chi Minh City. Recognized for its contributions to education and community development, Samsung was honored for initiatives such as Solve for Tomorrow, which engaged over 150,000 students in the country in 2024, and Samsung Innovation Campus, which has provided training in AI, Big Data and other emerging technologies to over 12,000 youths. The Samsung Hope School project, meanwhile, has supported more than 5,000 children in difficult circumstances to date and continues to expand.
Learn more at the Samsung Vietnam Newsroom
[Mexico] Samsung Mexico Named Most ESG-Responsible Appliances and Equipment Manufacturer in Merco ESG Mexico Ranking
2025.2.28
Samsung Electronics Mexico has been recognized as the most ESG-responsible company in the Appliances and Equipment sector by the 12th edition of the Merco ESG Mexico ranking. The recognition reflects Samsung’s commitment to sustainability, social responsibility and ethical governance, assessed through over 35,971 surveys and multiple expert evaluations. Samsung Mexico’s ESG efforts include waste recycling at its Querétaro factory, environmental conservation projects and education initiatives such as Solve for Tomorrow and Samsung Innovation Campus.
Learn more at the Samsung Mexico Newsroom
[Latinoamérica] Galaxy S25 Pre-Orders in Latin America See 31% Increase
2025.2.27
The Galaxy S25 series has officially arrived in Latin America. Before the highly anticipated release, pre-orders in Central America, the Caribbean, Ecuador, Paraguay, Uruguay and Venezuela had already increased by 31% compared to last year’s numbers for the Galaxy S24 series. The popularity is driven by Latin America’s rapid adoption of Galaxy AI features, which have been used over 1.157 billion times in the region since being launched in January 2024. In the last five months, Galaxy AI usage in Latin America has grown by more than 250%.
Learn more at the Samsung Latin America Newsroom
[Peru] Samsung Peru Introduces the Galaxy AI Train on Lima Metro’s Line 1
2025.2.26
Samsung Electronics Peru has launched the Galaxy AI Train on the Lima Metro’s Line 1 as part of the Galaxy S25 series’ debut, making it the first tech company in Peru to brand a metro train. The initiative highlights Samsung’s commitment to innovation and connectivity, bringing cutting-edge technology to thousands of daily commuters. To celebrate the launch, Galaxy AI Train passengers received exclusive metro cards and promotional goods, further enriching their unique transportation experience.
Learn more at the Samsung Peru Newsroom
[Italy] Samsung Galaxy Wintercamp: Athletes Test the New Galaxy S25 Ultra in the Alps
2025.2.24
Samsung Electronics Italy hosted the Samsung Galaxy Wintercamp in the Dolomites, where nine athletes and creators spent three days testing the Galaxy S25 Ultra’s cutting-edge AI and photography features in extreme conditions. From using Now Brief for optimal planning to employing the flagship smartphone’s powerful camera to capture spectacular tricks, ski descents and ice performances, the event showcased the device’s remarkable capabilities.
Learn more at the Samsung Italy Newsroom
[U.K.] Samsung U.K. Hits Runway With E.L.V. DENIM To Showcase Sustainable Fashion
2025.2.24
Samsung Electronics U.K. made its debut at London Fashion Week as part of E.L.V. DENIM’s presentation titled “The Journey.” Set against the backdrop of Samsung’s Series 6 Washing Machines and Tumble Dryers — designed to lower energy consumption and reduce microplastic shedding — the show highlighted E.L.V. DENIM’s commitment to upcycling, local manufacturing and true sustainability.
Learn more at the Samsung U.K. Newsroom
[Türkiye] Fostering Gender Equality in AI Technologies
2025.2.19
Samsung Electronics Türkiye is addressing gender bias in AI technologies through the Samsung Innovation Campus program, offering “Gender Equality in AI” training in partnership with the United Nations Development Programme (UNDP) Türkiye. The initiative aims to equip young talents with AI education while fostering fairness, empathy and inclusivity in the industry. Participants highlighted how the program raises awareness, bridges skill gaps and promotes responsible AI.
Learn more at Samsung Türkiye Newsroom
[U.S.] Samsung Solve for Tomorrow Explores ‘The State of STEM Education’ in New Survey
2025.2.18
A new Samsung Solve for Tomorrow survey of U.S. public school educators highlights the growing role of AI and entrepreneurship in STEM education and the urgent need for more resources. While 96% of teachers see AI as the future of education, 97% lack the tools to integrate it into their curriculum. Samsung is addressing this gap through initiatives like the Solve for Tomorrow Teacher Academy, which provides training in AI, design thinking and social impact entrepreneurship.
Learn more at the Samsung U.S. Newsroom
[Australia] Samsung’s Galaxy Go Fleet Elevates Morning Commute
2025.2.18
To celebrate the launch of the Galaxy S25 series, Samsung Electronics Australia is offering commuters in Sydney and Brisbane a faster, more premium ferry experience with the Galaxy Go fleet from February 19-21. Passengers can test Galaxy AI features like Now Brief and Audio Eraser, enjoy free refreshments and participate in a social media contest for a chance to win the Ultimate Commuter Prize Pack.
Learn more at the Samsung Australia Newsroom
[U.S.] Samsung America Wins Gold in AVA Digital Awards for Integrated Marketing Campaign
2025.2.13
Samsung Electronics America was named a Gold Winner at the 2025 AVA Digital Awards, an international competition that recognizes excellence in digital communications, for its integrated marketing campaign, “Samsung Celebrates Big Ideas, Small Businesses.” The campaign highlighted small and medium-sized businesses (SMBs) using Samsung’s display technology and employed a mix of marketing strategies, including social media, influencer marketing and public relations.
Learn more at the Samsung U.S. Newsroom
[Chile] Samsung Chile Brings Exclusive Perks and New Galaxy Devices to Maitencillo Beach
2025.2.12
This February, Samsung Electronics Chile is offering exclusive benefits to Samsung Members at Maitencillo Beach, including free sun loungers, umbrellas, parking and weekend sports classes. Visitors can also experience Samsung’s latest innovations, including the Galaxy S25 series and the Galaxy Watch Ultra, Samsung’s first saltwater-resistant smartwatch designed for high-performance athletes. Additionally, visitors can enjoy a 10% discount on select Samsung products using the code “VERANO2025”.
Learn more at the Samsung Chile Newsroom
[Italy] Samsung Italy Partners With Museo Teatrale alla Scala for Ballet Photography Exhibition
2025.2.12
Samsung Electronics Italy has partnered with Museo Teatrale alla Scala as the technology partner for “Lo sguardo nascosto” (The Hidden Gaze), an exhibition running from February 12 to September 14. Showcasing Gérard Uféras’ photography, the exhibition provides an intimate behind-the-scenes look at the dancers of La Scala’s ballet company. Samsung’s The Frame TV, The Premiere 4K projector and Ultra Slim Soundbar elevate the visual and auditory experience, blending art and technology to bring ballet to life.
Learn more at the Samsung Italy Newsroom
[Czech Republic] Samsung Partners With Galerie Rudolfinum To Explore Relationship Between People and Technology Through Art
2025.2.12
Samsung Electronics has joined Galerie Rudolfinum in Prague as its official technology partner for the Poetics of Encryption exhibition, which explores the relationship between people and digital technology through contemporary art. It features works from over 30 artists across both analog and digital media, supported by Samsung’s state-of-the-art display technologies, including The Frame TV. The exhibition can be visited until May 11 and admission is free.
Learn more at the Samsung Czech Republic Newsroom
[Indonesia] Refining Every Detail: Samsung Shares Insights on UX, Security and Galaxy AI Innovations
2025.2.11
In an exclusive interview with Samsung Newsroom, Sally Hyesoon Jeong, EVP and Head of the Framework R&D Team, Mobile eXperience Business at Samsung Electronics, shared insights into the development of One UI 7 for the Galaxy S25 series, as well as Samsung’s approach to strengthening Android security and AI integration. She also discussed the company’s efforts to expand collaborations, including partnerships with local developers in Indonesia.
Learn more at the Samsung Indonesia Newsroom
[Peru] An Inspiration for Peru’s Future Generations: The Story of Jossy Macedo
2025.2.11
On the International Day of Women and Girls in Science, the story of Peruvian student Jossy Macedo highlights the power of education in transforming lives. Originally from Yurimaguas, Loreto, Jossy discovered her passion for science at 14 through Samsung’s Solve for Tomorrow program. Now, in her early twenties, she is in her seventh semester of medical school, aspiring to specialize in cardiology to help her family and community. Her journey is a testament to how STEM opportunities and initiatives like Solve for Tomorrow empower young people to break barriers and pursue their dreams.
Learn more at the Samsung Peru Newsroom
[Brazil] Journalists and Content Creators Explore São Paulo and Capture the City With the Galaxy S25 Ultra
2025.2.10
To celebrate the 471st anniversary of São Paulo, Samsung Electronics invited journalists and content creators to explore the city with the Galaxy S25 Ultra. The participants utilized the flagship smartphone’s AI-powered photography and editing features to capture iconic landmarks in stunning detail and portray them in a new light. With its 50MP ultrawide camera and ProVisual Engine, the participants and their creative experiments highlighted how Galaxy AI can take mobile photography to the next level.
Learn more at the Samsung Brazil Newsroom
[U.K.] Samsung U.K.’s Chief Customer Officer Talks Online Safety Ahead of Safer Internet Day 2025
2025.2.10
Ahead of Safer Internet Day 2025 on February 11, Samsung Newsroom sat down with Deborah Honig, Chief Customer Officer for Samsung Electronics U.K., to talk about the importance of online safety and Samsung’s efforts to support parents in creating a safer digital environment for young people. One of those efforts is Samsung’s partnership with Internet Matters, a not-for-profit organization with which the company launched the Online Together Project in 2023. Samsung will also be hosting Let’s Talk Online Safety, a panel discussion event, on March 18 at Samsung KX in London.
Learn more at the Samsung U.K. Newsroom
[Mexico] Samsung Mexico Opens First Specialized Air Conditioning Training Center in Monterrey
2025.2.7
Samsung Electronics Mexico has inaugurated its first air conditioning training center in Santa Catarina, Monterrey. The facility provides specialized technician training, with a focus on Samsung product certifications and exclusive repair and installation services. Designed to enhance expertise in HVAC systems, the facility also strengthens Samsung’s service network and has dedicated platforms for learning and sharing insights on the SmartThings ecosystem.
Learn more at the Samsung Mexico Newsroom
[South Africa] Top South African Influencers Share First Impressions of Galaxy S25 Series
2025.2.6
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Top South African influencers got an exclusive first look at the Samsung Galaxy S25 series, testing its AI-powered features, sleek design and camera capabilities. The influencers shared their first impressions on their social media accounts, where they highlighted how the flagship smartphone sets a new standard as a true AI companion.
Learn more at the Samsung South Africa Newsroom
[Italy] Samsung Italy Inaugurates Milano Cortina 2026 Sport Village in Piazza del Duomo
2025.2.6
Samsung Electronics Italy and the Milano Cortina 2026 Foundation have opened the Milano Cortina 2026 Sport Village in Milan’s Piazza del Duomo to mark exactly one year until the Opening Ceremony of the Winter Olympics. Powered by Samsung and Enel, the Sport Village is open until March 6 and offers an immersive pre-Olympic experience at the intersection of sports and technology, including a Galaxy Experience Space where visitors can explore the new Galaxy S25 series and its AI features.
Learn more at the Samsung Italy Newsroom
[Italy] Samsung Italy Earns Gender Equality Certification
2025.2.5
Samsung Electronics Italy has earned the Gender Equality Certification, meeting the rigorous standards set by the Italian standardization body, UNI, and outlined in the National Recovery and Resilience Plan (NRRP). This certification reflects the company’s years-long commitment to fostering an inclusive workplace that values female talent and ensures equal opportunities.
Learn more at the Samsung Italy Newsroom
[Thailand] Galaxy S25 | Here AI am Music Fest Unites Stars and Fans for an AI-Powered Celebration
2025.2.5
Samsung Electronics Thailand hosted the Galaxy S25 | Here AI am Music Fest, a high-energy event featuring celebrity and influencer appearances, fan activities and an AI-powered concert. Fans experienced interactive games with #TeamGalaxy stars and tested the latest Galaxy AI features. The night ended with a star-studded blue carpet walk and a one-of-a-kind concert, where Galaxy AI played a key role in curating the show. The event marked the launch of the Galaxy S25 series in Thailand, blending music, technology and entertainment.
Learn more at the Samsung Thailand Newsroom
[Chile] Fans Line Up for Galaxy S25 Series Launch at Samsung Store in Chile
2025.2.4
Samsung Electronics Chile recently hosted a local Galaxy Unpacked event, unveiling the new Galaxy S25 series with enhanced AI-powered features. Fans lined up for the event, which featured prizes, purchase discounts, an exclusive Samsung Members area and an interactive zone where they could try the new devices out for themselves. The actual Galaxy Unpacked 2025 showcase in San Jose, California, was broadcast live as well. At the end of the event, a Galaxy S25 Ultra was raffled off in a giveaway featuring more than 150 participants.
Learn more at the Samsung Chile Newsroom
[Mexico] Team Galaxy Members Experience the AI Capabilities of the Galaxy S25 Series in California
2025.2.4
At Galaxy Unpacked 2025 in San Jose, California, Team Galaxy members — including content creators, actors and digital innovators — had the exclusive opportunity to experience the Galaxy S25 series and its many advanced AI features. Their first impressions of Now Brief, Audio Eraser, Music Search and more highlighted the devices’ potential to enhance productivity, streamline daily tasks and unlock new creative possibilities.
Learn more at the Samsung Mexico Newsroom
[Germany] Samsung Launches Special Edition Sonic the Hedgehog™ MicroSDs
2025.2.4
Samsung Electronics Germany is celebrating the legacy of Sonic the Hedgehog™ with the release of special edition microSDs. The memory cards, available in sizes from 128 GB to 1 TB, feature colorful portraits of the video game franchise’s main characters and are compatible with a variety of devices, including handheld consoles, smartphones and tablets.
Learn more at the Samsung Germany Newsroom
