Around the World (Jan 2025)

[South Africa] Samsung South Africa Recognized as a Top Employer for the Eleventh Consecutive Year

2025.1.30

Samsung Electronics South Africa has been named a Top Employer for 2025 by the Top Employers Institute, recognizing its commitment to employee wellbeing, career development and a people-first workplace culture. This marks the 11th time Samsung has received the award, reflecting its dedication to HR excellence. This achievement reflects the company’s supportive people-first environment that empowers every individual to contribute their best and achieve extraordinary results.

Learn more at the Samsung South Africa Newsroom

[Sweden] Samsung and Marimekko Release Latest Exclusive Collection in Sweden and Select Countries

2025.1.29

Samsung Electronics Sweden and Finnish design house Marimekko have launched exclusive smartphone cases alongside the release of the Galaxy S25 series. The new cases blend Samsung’s innovation with Marimekko’s signature Unikko print in various stylish color combinations. The partnership, which began in 2024, aims to integrate art into everyday technology. Both brands express enthusiasm for continuing their creative collaboration, which offers users a fusion of functionality and design.

Learn more at the Samsung Sweden Newsroom

[U.S.] Samsung Fuels NASCAR Productions’ Remote Race Control Room

2025.1.27

As an official NASCAR Technology Partner, Samsung Electronics is providing advanced digital displays to enhance race officiating and fan engagement. A key feature is The Wall, a massive 32-foot display in NASCAR’s new remote race control room in Concord, North California. Other Samsung monitors — such as the 27-inch ViewFinity S6, the 49-inch Odyssey G9, and the ultra-wide, curved Odyssey G9, will improve the accuracy and decision-making of officials as they analyze up to 200 camera angles and real-time data.

Learn more at the Samsung U.S. Newsroom

[U.K.] Samsung’s Projection Show Lights Up London Skyline

2025.1.23

Samsung Electronics celebrated the launch of the Galaxy S25 series with a stunning projection mapping event at London’s County Hall and the London Eye. The multimedia show highlighted key milestones in human evolution, from the Stone Age to the era of AI, using state-of-the-art projection mapping and hologauze technology. The display was broadcast live across Samsung’s social channels and in Samsung’s retail stores.

Learn more at the Samsung U.K. Newsroom

[Brazil] Samsung Celebrates New Generation of Galaxy AI With Light Show at Ibirapuera Park

2025.1.21

Samsung Electronics celebrated the next generation of Galaxy AI with a spectacular light and technology display at Ibirapuera Park in São Paulo, Brazil. The event, featuring light projections on the park’s lake, ran through January 23 and set the stage for major announcements from Galaxy Unpacked 2025 on January 22.

Learn more at the Samsung Brazil Newsroom

[Peru] Tech Enthusiasts Experience Samsung’s Latest Innovations at CES 2025

2025.1.20

At CES 2025 in Las Vegas, Samsung Electronics unveiled its latest innovations under the theme “AI for All.” Peruvian technology experts, journalists and content creators experienced Samsung’s lineup in firsthand and were impressed by highlights such as the MICRO LED Beauty Mirror, The Frame Pro, the Neo QLED 8K and smart home technologies.

Learn more at the Samsung Peru Newsroom

[Peru] [Interview] Maichool Gil: ‘Solve for Tomorrow Inspired Us To Create Solutions for Our Community’

2025.1.20

In Peru’s 2024 edition of Samsung Electronics’ Solve for Tomorrow program, a team from a school in Lambayeque won with their innovative project using Rizhobium bacteria in bean crops to reduce chemical fertilizer use. In an exclusive interview with Samsung Newsroom, team member Maichool Gil shared how the experience enhanced the team’s STEAM skills, fostered collaboration and motivated them to address the challenges faced by their community.

Learn more at the Samsung Peru Newsroom

[U.S.] Living My Best Life: Building a Custom Guitar With a Galaxy Tablet and Creative Vision

2025.1.17

In the latest installment of the “Living My Best Life” series, Samsung Newsroom sat down with Marc Kuffler, Mobile Systems Engineer at Samsung Electronics America’s Mobile eXperience (MX) Business, who shared how he elevated his 50-year passion for guitars and guitar-making using the Galaxy Tab S9 FE, the PENUP app, and advanced AI capabilities powered by Galaxy AI and Google Gemini.

Learn more at the Samsung U.S. Newsroom

[Mexico] Tech Experts Share First Impressions of Samsung’s Innovations at CES 2025

2025.1.17

At CES 2025 in Las Vegas, Samsung Electronics introduced a range of innovations, including The Frame Pro, the Micro LED Beauty Mirror, Ballie and cutting-edge AI features under the Samsung Vision AI umbrella. Several Mexican technology experts and content creators attended the event to experience these innovations firsthand. Adrián Santos, Carlos Vassan, Pato González and Amelie Von shared their impressions with Samsung Newsroom.

 [U.S.] Samsung Retains Top Spot as No. 1 TV, Soundbar, Monitor and Memory Brand in U.S.

2025.1.15

Samsung Electronics America was named the No. 1 brand in TVs, audio, monitors and memory products, as verified by Circana. The recognition highlights Samsung’s leadership across product categories, display technologies and screen sizes, underscoring its commitment to delivering quality and features that meet the demands of U.S. consumers.

Learn more at the Samsung U.S. Newsroom

[Brazil] Galaxy Watch7 and Galaxy Watch Ultra’s Sleep Apnea Feature Approved by ANVISA in Brazil 

2025.1.9

The sleep apnea feature on Samsung’s Galaxy Watch7 and Galaxy Watch Ultra has received approval from the Brazilian Health Regulatory Agency (ANVISA). Samsung R&D Institute Brazil played a leading role in developing the feature, which monitors blood oxygen levels over two nights to detect signs of moderate to severe obstructive sleep apnea. This innovation underscores Samsung’s commitment to advancing health technology, with development supported by global partnerships and De Novo authorization from the U.S. Food and Drug Administration.

Learn more at the Samsung Brazil Newsroom

[U.S.] Galaxy Becomes the Presenting and Official Technology Partner of Unrivaled

2025.1.8

Samsung Electronics America has become the official technology and presenting partner of Unrivaled, a new 3-on-3 professional women’s basketball league co-founded by WNBA stars Napheesa Collier and Breanna Stewart. Making use of Samsung’s innovative devices, the partnership enhances fan experiences with social-first content and innovative pre-, in- and post-game technology while providing data-driven performance tools for athletes and coaches. The inaugural season begins on January 17 in Miami, with live games on TNT and truTV, and streaming on Max.

Learn more at the Samsung U.S. Newsroom

[Vietnam] Samsung’s Support for the Hearing-Impaired: Combining Technology and Talent for Social Impact

2025.1.8

Samsung R&D Center Vietnam (SRV) has collaborated with the Posts and Telecommunications Institute of Technology (PTIT) to develop a ‘Smart Application tool for translation and education of Vietnamese sign language’ to support hearing-impaired individuals. Using AI and computer vision, the app enables sign language learning, gesture practice and translation of sign language gestures into Vietnamese text. Currently piloted in Thai Nguyen province, the project highlights Samsung Electronics’ commitment to community-focused innovation.

Learn more at the Samsung Vietnam Newsroom

[Chile] Samsung’s Technological Contribution to the New Claro Arena Stadium: Over 200 Square Meters of Screens

2025.1.7

Samsung Chile is set to equip the newly renovated Claro Arena stadium, home to the Club Deportivo Universidad Católica soccer team, with more than 200 cutting-edge LED and MicroLED display screens. These advanced displays will enhance the perimeter, scoreboards and executive lounges, transforming the fan experience and elevating the stadium’s technological capabilities.

Learn more at the Samsung Chile Newsroom

[U.S.] Samsung Wins Consumer Electronics Leader Award at Circana’s 2025 CE Industry Performance Awards 

2025.1.6

Samsung Electronics has been honored with a 2025 Circana Consumer Electronics Leader Award. As part of Circana’s 2025 Consumer Electronics Industry Performance Awards program, Samsung was recognized for achieving the top U.S. Retail Dollar Share in the Total Monitors category. “This award reflects our commitment to pushing the boundaries of technology and tailoring our products to the dynamic needs of our users,” said David Phelps, Head of the Display Division at Samsung Electronics America.

Learn more at the Samsung U.S. Newsroom