Going Global With BTS: Samsung Launches Worldwide Music Video Takeover at Galaxy Unpacked 2022

Global pop music artist BTS is at the forefront of the music scene — and, through a global takeover at Galaxy Unpacked 2022, the group had the opportunity to sweep the world once again.

At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films starring BTS at iconic public places across several major cities including Times Square in New York City, Piccadilly Circus in London, Kudamm in Berlin (August 10 at 4 p.m. EST), and COEX in Seoul(August 13 at 12 p.m. KST).

The first digital film, “Galaxy x BTS: Unfold your world with Z Flip4,” highlighted new experiences offered by the Galaxy Z Flip4. The video, featuring “Yet To Come (The Most Beautiful Moment)” by BTS, celebrated Samsung’s newest shade Bora Purple and showed a future full of potential and possibility. The second video was a brand-new digital film to “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune that SUGA participated in producing last year in honor of the ringtone’s 10^th anniversary.

With its new larger-than-life campaign, Samsung is telling its users loud and clear — no matter how the future unfolds, by dreaming big, our best moments are still yet to come.

Samsung invites you to see and experience these music videos for yourself. At any of the five global landmarks, simply scan the billboard QR code, and your smartphone will automatically start playing music in sync with the big screen.

Relive the magic by checking out the photos from the global premiere below, and stay tuned to the Samsung YouTube channel for more BTS and Galaxy Unpacked content.

▲ During Galaxy Unpacked 2022, digital films featuring “Yet To Come (The Most Beautiful Moment)” by BTS and “Over the Horizon 2022 by SUGA of BTS” debuted at Times Square, New York

▲ By scanning the billboard QR code in Times Square, Galaxy users’ smartphones will automatically start playing BTS music in sync with the big screen

▲ The BTS Army eagerly took to Times Square, New York, during Galaxy Unpacked 2022, snapping pics and celebrating their favorite band’s collaboration with Samsung

▲ Samsung Newsroom broadcast an Instagram Live event at Times Square, New York, for Galaxy Unpacked 2022

▲ Large crowds gathered at Piccadilly Circus, London, and tuned in with their devices for the premiere of two brand-new digital films starring BTS during Galaxy Unpacked 2022

▲ RM of BTS appeared onscreen at Piccadilly Circus, London, holding the Galaxy Z Flip4 during Galaxy Unpacked 2022

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