[IFA 2022 Samsung Town] ① Everyday Sustainability: Samsung Showcases Everyday Energy Savings Throughout the Home
After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.
Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there.
As we begin this online tour of Samsung Town, we would like to first introduce you to the Everyday Sustainability Zone, a vision for a greener future by incorporating sustainability into everyday life. In the zone, Samsung Electronics showcases its diverse efforts to increase sustainability at all stages of the product lifecycle, from manufacturing and distribution to usage and disposal.
At the three SmartThings Home exhibit spaces including Kitchen & Laundry, Bedroom and Outdoors, the visitors, using SmartThings AI Energy mode, can experience Net Zero Home, a space where it produces, stores, manages and consume the energy at home without creating energy surplus or shortage.
Let’s find out more about how everyday sustainability was showcased at IFA 2022 through the photos below.
▲ Entrance of Everyday Sustainability Zone
▲ Every Sustainability Zone shows various efforts Samsung made to increase sustainability by categorizing devices in their lifecycle process — manufacturing, distribution, usage and disposal — and Samsung’s 10 initiatives such as Galaxy upcycling, eco-conscious packaging, Solar cell remote control and more.
▲ Samsung and Patagonia, a global outdoors brand, have collaborated to create a new Bespoke washing machine that effectively reduces the impact of microplastics.
▲ In partnership with the United Nations Development Programme (UNDP) to reach Samsung Global Goals by 2030, Samsung developed various initiatives including the development of Samsung’s Global Goals app, launching of Generation17 and more.
▲ Samsung’s SmartThings Home exhibit let visitors experience integrating home appliances and devices for greener day-to-day lives.
▲ The visitors are introduced to the Net Zero Home area which helps produce, store and consume energy at home. The visitors are trying out the installed solar panels, household battery and EHS outdoor AC unit via AR within Net Zero Home.
▲ When turning on the Automatic Blind air conditioning, the curtains shut automatically to block out radiant heat. The AI Energy Saving Mode within your app to reduce the air conditioner’s energy usage by 20% (RAC). The Energy Usage While Away Alert feature within SmartThings app alerts you that the air conditioner is still on if you’ve left home. With the notification, you can easily turn it off using the app while away from home.
▲ AI mode is on at night where the solar panels are unable to produce electricity to save energy usage across all your home appliances. In eight hours, you can reduce the energy used by a refrigerator by 30%, energy used by a washing machine by 70%, energy used by a dryer by 20%, energy used by the dishwasher by 15% and energy used by an EHS by 40%.
▲ At the SmartThings Playground’s Save your Energy section, the visitors can experience easier laundry experience, thanks to SmartThings. Once the laundry is done, you receive notifications on your phone with SmartThings app, and check how much energy has been saved.
For any issues related to customer service, please go to
Customer Support page for assistance.
For media inquiries, please click Media Contact to move to the form.
