Samsung Electronics’ latest Unpacked event was a sight to behold – in more ways than one.
Held earlier today, August 7, in New York City, the interactive showcase saw the company officially unveil the Galaxy Note10: a new line of premium smartphones designed for a new era of mobile productivity. To demonstrate just how seamless the devices make managing a wide spectrum of interests, Samsung transformed Brooklyn’s Barclays Center into a prism of light with exhibits that immersed attendees in both color and innovation.
In case you missed it, check out the highlights of the event below!
Anticipation grows as Unpacked attendees line up outside of Brooklyn’s Barclays Center before the start of the show.
The arena’s mirror-lined entrance immerses attendees in light that gradually shifts from sheer white to iridescent. The rainbow of prismatic colors visible within mirrors the multi-dimensional nature of Samsung’s latest flagships.
DJ Koh, Samsung Electronics’ President and CEO, IT and Mobile Communications, introduces the Galaxy Note10 and Galaxy Note10+: “For everyone who demands the best, I am proud to introduce the newest version of the ultimate power phone.”
Drew Blackard, Head of Mobile Product Management, Samsung Electronics America, outlines some of the Galaxy Note10’s most exciting upgrades, including a choice of 6.3- and 6.8-inch models, a sleek and slim design, and a gorgeous Dynamic AMOLED display. “The Dynamic AMOLED display is brilliant and utterly immersive,” says Blackard. “In fact, the front of the phone has virtually no bezels.”
After introducing enhancements that make the S Pen more powerful and convenient, including customizable Air actions, Blackard hands things over to travel vlogger and filmmaker Eva zu Beck, who offers a live demo of the S Pen’s new gesture controls from the event’s hands-on experience zone. “When I’m traveling alone and I need to take a photo or video, sometimes I just ask a stranger to do it for me,” says zu Beck. “That’s why I’m so excited about the new S Pen with remote control: because it’ll make it easier for me to operate the camera when I’m just with my tripod.”
Before delving into the ins and outs of the Galaxy Watch Active2, Pooja Vig, Senior Director of Marketing, Samsung Electronics America, sums up what separates Samsung’s newest smartwatch from other wearables we’ve seen before. “The Galaxy Watch Active2 is so much more than a watch,” Vig explains. “It’s a perfect companion that helps you manage your busiest days, and it’s a personal trainer that coaches you on your hardest workouts.”
Hassan Anjum, Director of Product Strategy and Marketing, Samsung Electronics America, takes to the stage to introduce what he describes as “a device that’s going to usher in a new era of mobile productivity,” the Galaxy Book S. After the reveal, Anjum explains how, featuring a powerful mobile chipset with LTE connectivity, the Galaxy Book S “looks like a laptop, but it’s got the essence of a smartphone. The best of both worlds.”
Koh welcomes Microsoft CEO Satya Nadella to the stage to discuss how Samsung and Microsoft are partnering to improve productivity and eliminate the gap between PCs and mobile devices.
Achim Steiner, Administrator of the United Nations Development Programme (UNDP), introduces the new, donation-based Samsung Global Goals app, created to help support the achievement of the Sustainable Development Goals (including those related to inequality, climate and environmental degradation, and education).
After the showcase, members of the media get hands-on with Samsung’s newest smartphones in one of the venue’s interactive experience zones.
An exhibit awash in vibrant color invites guests to take a closer look at the Galaxy Note10’s prismatic hues and elegant design.
Mirror-lined walls create the impression that guests are standing in the middle of a sea of floating yellow lights. In other words, the perfect setting for testing out the Galaxy Note10’s pro-grade camera.
Using a guest as her model, renowned illustrator Sha’an d’Anthes draws a personalized AR filter in a fun demonstration of the Galaxy Note10’s AR Doodle feature.
An eye-catching pastel pink art installation creates the impression that Samsung’s new ultralight notebook, the Galaxy Book S, is suspended in mid-air.
The event’s experience zone is packed with attendees eager to test out Samsung’s newest innovations.