[Photo] Samsung Bespoke AI in the Spotlight at EuroCucina 2024

EuroCucina 2024, one of the world’s largest kitchen events, opened to visitors on April 16 (local time) in Milan, Italy. Running until April 21 at the Rho Fiera Milano, Samsung Electronics showcased its built-in products designed for European consumers based on a multi-device experience that allows users to control various devices from anywhere at home.

Samsung Newsroom visited EuroCucina 2024 where attendees experienced a wide range of products — including built-in refrigerators, induction cooktops and customized dishwashers — as well as a special exhibition space spotlighting premium designs.

▲ EuroCucina 2024 is packed with visitors.

At EuroCucina 2024, Samsung set up several experience zones dedicated to various appliances and their features. The Built-In Kitchen Zone attracted attention from visitors as the area displayed premium built-in products catered to the European market.

Attendees explored how Samsung’s Bespoke AI home devices improve daily life through the latest AI-based technology. Looking forward, Samsung will continue to expand how Bespoke AI enhances the lives of European customers — maximizing freedom and convenience for users and their households.

▲ A visitor tests out 3D Map View, a feature that enables users to efficiently monitor and control home devices, at the BESPOKE AI Lifestyle Zone.

▲ Samsung’s all-in-one washer and dryer Bespoke AI Laundry Combo™ is highlighted at the BESPOKE AI Experience – Laundry Room Zone.

▲ Calm Onboarding, which simplifies the SmartThings connection process, is introduced in the Security & Easy Connection Zone.

▲ At the BESPOKE AI Experience – Outdoor/Living/Bedroom Zone, the robot vacuum and steam mop cleaning features of the Bespoke Jet Bot Combo™ AI are on display.

▲ Samsung displays the Bespoke 4-Door Flex Refrigerator with AI Family Hub™+ at the BESPOKE AI Kitchen Zone.

▲ Guests experience the Bespoke Kitchen Fit™ Dishwasher.

▲ Samsung introduces the Anyplace Induction.

▲ The B2B SmartThings Solutions Zone showcases SmartThings-connected home Internet of Things (IoT) control and energy management solutions.

▲ At the AI Energy Saving Zone, attendees learn about various SmartThings features including AI Energy Mode and the Samsung Rewards energy-saving program.