Samsung Electronics’ latest Unpacked event was truly one to remember.
Held at San Francisco’s Bill Graham Civic Auditorium on February 20, Galaxy Unpacked 2019 saw the company unveil a total of five new flagship phones: the highly anticipated Galaxy Fold, which features a game-changing foldable form and Samsung’s largest-ever mobile display, as well as four Galaxy S10 models that allow users to choose the phone that’s best for them.
But that’s not all. The company also announced exciting partnerships that will enable Galaxy S10 users to capture and share moments in dynamic new ways, and revealed three new wearables – the Galaxy Buds, Galaxy Watch Active and Galaxy Fit – that will change how users enjoy their favorite music and keep track of their fitness.
It was an event that celebrated a decade of Galaxy innovation by adding a new chapter that history – one that points to a faster, bolder and brighter future for mobile technologies. In case you missed it, check out the photos below to see how Samsung’s showcase unfolded.
Anticipation builds as Galaxy Unpacked 2019 attendees make their way to the Bill Graham Civic Auditorium (top), and take their seats before the start of the show (below).
Samsung Electronics America’s Senior Vice President of Product Marketing, Justin Denison, kicks off the event by introducing the world to the Galaxy Fold – a device that marks the beginning of a whole new mobile category. Summing up the Galaxy Fold as phone “unlike any you’ve ever seen,” Denison demonstrates how the device’s breakthrough design, seamless portability, and intuitive user experience will change everything from multitasking to mobile entertainment, to snapping selfies.
Josh Kim (far right), of Samsung Electronics’ Mobile Communications Business, demonstrates how the Galaxy Fold’s seamless app continuity and three-app multitasking allow you to do more, comfortably.
Samsung Electronics’ President and CEO and Head of IT and Mobile Communications Division, DJ Koh, presents the Galaxy Fold to the crowd.
DJ Koh introduces the Galaxy S10 as a new line of premium devices, which includes the Galaxy S10e, Galaxy S10, and Galaxy S10+.
Samsung Electronics America’s Director of Product Marketing, Suzanne de Silva, discusses the ins and outs of the Galaxy S10’s Infinity-O Display. With the world’s first Dynamic AMOLED display and support for HDR10+, she explains, the Galaxy S10 offers “a truly next-generation, cinematic experience.” She also describes how the display’s first-of-its-kind Ultrasonic Fingerprint Scanner provides vault-like security to keep your device safe.
De Silva explains how the Galaxy S10’s triple rear camera system, which includes an all-new, 123-degree Ultra Wide lens, offers users “a pro-grade camera for every situation.”
After de Silva announces a partnership with Adobe to design a version of (video editing software) Premiere Rush specifically for Galaxy devices, Brazilian YouTube stars Leon Martins and Nilce Moretto demonstrate how the Galaxy S10’s camera and Adobe Premiere Rush CC for Samsung allow users to create incredible content on the go.
De Silva welcomes the Head of Instagram, Adam Mosseri (center right), to the stage to discuss how the Galaxy S10 makes sharing photos faster, easier, and better than ever. He reveals that the Galaxy S10 includes a new Instagram Mode built into its camera that allows you to take a photo or video and immediately upload it to your Instagram feed. He also sums up the Galaxy S10 as “the best way to express yourself on Instagram,” and to demonstrate just how easy it is to use, he snaps and posts a quick selfie with his friend, DJ Koh (center left).
“From expansive storage to advanced speeds, the (Galaxy) S10 is like having a super computer in your pocket,” says Drew Blackard, Samsung Electronics America’s Senior Director of Product Marketing. As he explains, the Galaxy S10+ is available with up to 12GB of RAM and a terabyte of base storage, and the Galaxy S10’s new processor enables 29 percent faster CPU speeds and 37 percent faster GPU speeds. He also announces that the Galaxy S10 models will be the first mobile devices optimized to work seamlessly with Unity’s new, gaming engine-enhancing Adaptive Performance feature. The combination of premium performance specs and Adaptive Performance support will enable the Galaxy S10 to power next-level gaming experiences.
Blackard offers the crowd an up-close look at the Galaxy S10 line’s specs, and reveals that the smartphones will be available on March 8, and will also feature new, eco-friendly packaging.
Elina Vives, Samsung Electronics America’s Senior Director of Marketing, introduces Samsung’s new, cord-free Galaxy Buds. Featuring built-in Bixby support, easy controls, clear and smart sound, and a comfortable and compact form factor, the Galaxy Buds are an everyday, in-ear lifestyle companion. They’re designed to keep up with you all day – offering up to six hours of music and up to five hours of calls – and feature a compact case that delivers 1.7 hours of use after a quick 15-minute charge.
Vives explains how the new Galaxy Watch Active and Galaxy Fit combine exercise-tracking functions with innovations that can help users keep track of their overall wellness. These include heart rate monitors that check for irregular heartbeats, and continuous stress tracking – “to keep you calm when life gets overwhelming.”
Blackard returns to the stage to reveal the final member of the Galaxy S10 family: the Galaxy S10 5G. The first Galaxy phone to be compatible with 5G networks, the Galaxy S10 5G places the power of ultra-high speeds directly into users’ hands. It also features a powerful new 3D Depth Camera, as well as the largest screen and most powerful battery ever included in a Galaxy S device.
After discussing Samsung technologies that have helped accelerate the development of 5G commercial networks over the last ten years, DJ Koh hands the stage over to Hans Vestberg, CEO of Verizon, who reveals that his company will be the first carrier to launch the Galaxy S10 5G.
After the showcase, Unpacked attendees get a closer look at Samsung’s latest innovations in the event’s experience zone.
Attendees ‘across the pond’ at Galaxy Unpacked 2019’s satellite event in London watch a live stream of the showcase (top), and test out Samsung’s new devices in their own private experience zone (bottom).