Samsung Electronics Opens Experiential Bixby Studio in Barcelona

on February 24, 2019
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Samsung Electronics’ AI platform, Bixby, is expanding its services to European users by supporting four new languages, including British English, German, Italian and Spanish. In order to celebrate this, Samsung is running a bespoke Bixby Studio in Barcelona’s iconic Plaza Catalunya.


Open from February 23 through to March 3, Bixby Studio offers visitors the chance to experience Bixby’s capabilities across a range of Samsung mobile devices, appliances and smart applications, showcasing how Samsung’s intelligent platform, Bixby, can be utilized for everyday tasks and activities. Each dedicated Zone of the Studio – Welcome, Home, Vision, Kitchen and Gaming – provides a comprehensive look at Bixby’s AI-powered capabilities for each range and also allows visitors the opportunity to trial Bixby for themselves at special Experience Points.


Experience Points in the Welcome zone allow visitors to meet Bixby and learn more about the platform, and in the Home and Kitchen zones, attendees can see how smart home appliances have become even smarter with Bixby’s intelligent voice assistance abilities. Furthermore, in the Vision Zone, visitors can experience Barcelona in a new way through Bixby’s smart location plotting as well as a 360° Look Up platform, and in the Gaming Zone, visitors can take on Bixby in a range of entertaining gaming classics such as Tic-Tac-Toe on dedicated Experience screens.



The Bixby platform features a wide range of Bixby Capsules to help simplify users’ daily lives even further. The Capsules users can add to their Bixby platform cover categories such as travel, weather, music, navigation, and even restaurant recommendations. Visitors to the Plaza Catalunya Bixby Studio are able to trial a localized range of “Spain Exclusive” capsules that provide information on topics like soccer, food and hotels.


These compelling, up-close Bixby experiences are available to visitors of the Bixby Studio Barcelona – and within the first 24 hours of the Studio being open, around 600 people stopped by to learn more. Visitors were impressed with the ‘wow’ effect Bixby’s voice-activated connectivity to smart home applications has, and enjoyed the fun of the Gaming Zone, with many noting its success at entertaining children thanks to the touchscreen interactivity and special child-oriented games. In the Kitchen and Home zones, Bixby’s partnerships with local companies like Idealista and LaLiga to for hands-free property hunting and soccer statistics respectively struck visitors as particularly useful.


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