[Interview] HARMAN CEO: The Sound of a Connected Partnership

At IFA 2017, HARMAN showcased its audio products as the part of the Samsung booth in addition to its own exhibition, and generated a buzz around this exciting new tandem.

[Interview] Samsung Electronics CEO BK Yoon: “We Will Lead the Hyper Connected World”

... IFA 2017. Samsung Electronics is one of the few global companies that covers everything from IT and home appliances to

From Einstein to Samsung – A Brief History of IFA

This year marks the 57th edition of the IFA consumer electronics trade show.

Samsung Germany Executives Reflect on Trends at IFA 2017

This is exactly what our motto for this year's IFA expresses: “the new normal".

Samsung Showcases New IoT Services for Smart Home at IFA 2017

At this year’s IFA, the leading consumer electronics show in Berlin, Samsung Electronics demonstrated an array of new Internet of Things (IoT) and intelligent services for home appliances.

[Photo] Samsung Showcases a ‘New Normal’ for Mobile Innovations at IFA 2017

At the center of Samsung’s IFA 2017 booth are the company’s latest mobile innovations, designed to make it easy to break a sweat and do bigger things.

How Samsung Designed its QuickDrive™ Laundry Technology to Reflect Consumers’ Lifestyles

Introduced at IFA 2017, Samsung Electronics’ QuickDrive™ technology was created to provide consumers with the time-saving laundry solution they’ve always wanted but never had, without compromising washing performance*, energy efficiency, fabric care and durability.

HDR10+ Sets a New Standard for Picture Quality at IFA 2017

Samsung Electronics’ IFA 2017 booth will feature exhibits that show a part of its efforts to reach this goal, demonstrating how HDR10+, the latest advancement in high dynamic range (HDR) technology, is setting a new standard for picture quality.

Samsung Electronics Expands Premium TV Lineup at IFA 2017

... IFA 2017. Samsung will also host the QLED and HDR10 (High Dynamic Range) Summit at IFA on September 1 at the Waldorf As