Can You Swim with Your Wearable? These Water Resistance Ratings Will Help You Find Out

Samsung’s recently released wearables, the Gear Sport and Gear Fit2 Pro, are lifestyle companions packed with everyday health and fitness features to help consumers get the most out of their activities, like swimming.

Samsung Showcases Innovations Tailored to Europeans’ Lifestyles at IFA 2017

At this year’s IFA exhibition, Samsung is exhibiting an array of lifestyle-focused innovations that make it easy for European consumers to add more convenience to daily life.

[Interview] HARMAN CEO: The Sound of a Connected Partnership

At IFA 2017, HARMAN showcased its audio products as the part of the Samsung booth in addition to its own exhibition, and generated a buzz around this exciting new tandem.

[Interview] Samsung Electronics CEO BK Yoon: “We Will Lead the Hyper Connected World”

... IFA 2017. Samsung Electronics is one of the few global companies that covers everything from IT and home appliances to

From Einstein to Samsung – A Brief History of IFA

This year marks the 57th edition of the IFA consumer electronics trade show.

Samsung Germany Executives Reflect on Trends at IFA 2017

This is exactly what our motto for this year's IFA expresses: “the new normal".

Samsung Showcases New IoT Services for Smart Home at IFA 2017

At this year’s IFA, the leading consumer electronics show in Berlin, Samsung Electronics demonstrated an array of new Internet of Things (IoT) and intelligent services for home appliances.

[Photo] Samsung Showcases a ‘New Normal’ for Mobile Innovations at IFA 2017

At the center of Samsung’s IFA 2017 booth are the company’s latest mobile innovations, designed to make it easy to break a sweat and do bigger things.

How Samsung Designed its QuickDrive™ Laundry Technology to Reflect Consumers’ Lifestyles

Introduced at IFA 2017, Samsung Electronics’ QuickDrive™ technology was created to provide consumers with the time-saving laundry solution they’ve always wanted but never had, without compromising washing performance*, energy efficiency, fabric care and durability.