Introducing Bespoke Studio: A Virtual Showroom That Puts You First

Community has always been at the forefront of the Samsung Bespoke philosophy.

Announcing the Winners of the Bespoke Design Contest

Samsung’s Bespoke home appliances were born out of the idea that the devices we rely on every day can do more than serve our needs; they can also complement our aesthetic and enrich our lifestyle.

Samsung Introduces Life Unstoppable: ‘House of Surprises’ – An Immersive, Virtual Experience That Showcases Samsung’s Powerful Ecosystem of Connected Devices

Today Samsung Electronics launched Life Unstoppable 2021, which this year takes the virtual experience one step further with a colorful and stylized mini-movie that tours the iconic Samsung ‘house of surprises’.

A Quick Guide to Alleviating the Burden of Daily Clothing Care With Samsung’s New Bespoke AirDresser

... Bespoke AirDresser might just be for you. The Bespoke AirDresser grows to understand your lifestyle, with its powerful

[Interview] The Design Behind the Story – How the Bespoke AirDresser Came to Satisfy a Broad Range of Global Consumers

In May, Samsung Electronics introduced the Bespoke Home, which expanded the idea of Bespoke from the flagship Bespoke refrigerators to other appliances in the kitchen, then to appliances throughout the home.

Bespoke AirDresser Brings Stylish Design and Intelligent Features to Samsung’s Cutting-Edge Laundry Appliance

Samsung Electronics today announced the global launch of the Bespoke AirDresser, beginning with the United States and Europe and expanding to regions across the world by the end of the year.

Samsung Electronics Wins 48 Awards at IDEA 2021

... lifestyle design from product design to interactive and advanced concept design.

[Bespoke Exclusive Collection Interviews] ③ HAY’s Mette Hay on the Inspiration Behind HAY’s Colors for the Bespoke

To celebrate the release of Samsung’s latest Bespoke lineup, the company is collaborating with three artists and brands – Thibaud Hérem, Andy Rementer and HAY – to highlight how the Bespoke refrigerator’s wide range of color and panel choices lets users bring creativity and personal flair into their home spaces.

Samsung Electronics Announces Second Quarter 2021 Results

... Bespoke product line. The Company’s capital expenditures in the second quarter reached KRW 13.6 trillion, including KRW