Samsung’s Home Appliances Become the First Products To Receive BSI IT Security Label Through Korea-Germany Mutual Recognition Arrangement

Samsung Electronics announced that its latest robot vacuum cleaner, the Bespoke AI Jet Bot Steam Ultra,1 as well as the Bespoke AI Refrigerator,2 have been granted the BSI IT Security Label.

Samsung Wins Numerous 2025 IFA Innovation Awards

... Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced

Samsung Unveils “AI Home: Future Living, Now” Vision at IFA 2025

... Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen an

Samsung To Showcase New A-65% Bespoke AI Washer and 2nd Gen Bespoke AI Laundry Combo at IFA 2025

... Bespoke AI Washer with A-65% energy efficiency1 and the second-generation Bespoke AI Laundry Combo.

Samsung Celebrates 40 Years of Appliance Innovation at IFA 2025

These appliances have steadily evolved into today’s Bespoke AI lineup — products that understand users and provide personalized solutions.

Samsung Presents the Essence of Premium Built-In Kitchens With New Appliances at IFA 2025

... Bespoke AI Dishwasher featuring its Auto Open Door, which comes in handy when fully built-in, so users don’t have to ad

Samsung Digital Appliances Earns Its First TÜV Nord IoT Security Certification

... Bespoke AI Jet Bot Steam1 and the Bespoke Jet Bot Combo,2 and Bespoke AI Refrigerators3 have received IoT security cert

Samsung Brings ‘AI Home: Future Living, Now’ Vision to IFA 2025

... Bespoke AI appliances for European customers and new mobile devices that strengthen the Galaxy AI ecosystem.

Samsung Expands One UI to Home Appliances, Bringing Unified Software Experience Across Devices

Screen-equipped models like the refrigerator with Family Hub or 9” screen and Bespoke AI washers with the 7” screen will also be receiving advanced protections like encrypted Credential Sync and Passkey support.