A Family Affair: Samsung Vietnam Celebrates Family Day

Samsung Electronics Vietnam held Samsung Family Day from August 26-27, inviting the parents of 150 outstanding employees to visit their children’s workplaces and join them for a family trip to Ha Long, in Quang Ninh Province.

Samsung Electronics Vietnam employees and their families enjoy an afternoon of spelunking in a Ha Long cave.

Established in 2011, Samsung Family Day is an event held multiple times throughout the year at Samsung’s SEV (Bac Ninh) and SEVT (Thai Nguyen) factories. The program allows employees’ parents to get a better understanding of their children’s work environments and see firsthand what family means to Samsung. By welcoming parents into its home, Samsung hopes to express its commitment to strengthening family bonds, both between employees and their parents, and between an employee’s “home” and “work” families.

The Family Day program offers Samsung employees and their families opportunities to strengthen their bonds through fun and unique activities.

Since its inception, over 9,000 Samsung personnel and 16,000 parents have taken part in the meaningful event, which begins with a factory tour. Therefore, families visit the production lines and top-flight facilities where their children work and learn more about the comprehensive employee benefits that have led Samsung to consistently rank among Vietnam’s best workplaces.

After the tour, the employees and their families travel to either Ha Long Bay or Bai Dinh—both widely regarded as among Vietnam’s most beautiful destinations. The trip is meaningful for all involved, as it allows the families to share in a fun and unique bonding opportunity.

Van Thang Le, father of Thi Lien Nguyen, of Samsung Vietnam’s Glass Department, called the Family Day event an experience he’ll long cherish. “This is the first time I’ve experienced the environment my daughter works in,” Mr. Le explained.

According to Mr. Le, the opportunity to enjoy a fun, new experience with his daughter made it a truly unforgettable weekend. “This is also the first time we have gone on vacation as a family,” he said. “It’s something we have never dreamed of, as we are a poor farming family.”

As Mr. Hoseok Cho, Senior Vice President of Human Resources, pointed out, Samsung considers programs that enrich family relationships and foster employee happiness in this way to be key focuses, vital for success.

Samsung’s Senior Vice President of Human Resources, Hoseok Cho, explains Samsung Family Day’s role in promoting employee happiness and unity.

“We’ve always believed that a company is a human entity,” explained Mr. Cho. “Employees must be happy in order for the company to thrive.”

Mr. Cho greets the father of an employee.

The Family Day event is expressive of Samsung’s commitment to not only thrive in Vietnam, but to do so while building an environment that allows its employees to do the same. By nurturing their growth and relationships, Samsung is making a great workplace even better.