We act on three packaging design principles – reduce, replace, and recycle; these principles have guided the eco-conscious changes to packaging for the Galaxy S series. From the quantity of packaging to the materials used, Samsung has worked to streamline product packaging and implement more sustainable processes.¹

From Galaxy S7 To Galaxy S21: Our Journey to More Eco-Conscious Packaging

Since the release of the Galaxy S7 in 2016, Samsung has developed more eco-conscious packaging with each generation of the Galaxy S series. Throughout this journey, we had worked diligently to remove elements that could stand in the way of people easily recycling their product packaging after purchase.

Only 4 percent of the total weight of the Galaxy S21’s packaging is made up of plastic,² with the volume of the waste generated per packaging unit being reduced by 49 percent when compared to the packaging of the Galaxy S7.* Similarly, the Galaxy S21 packaging contains only 58 percent of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year.³ As a result of these continued sustainability efforts, we decreased the amount of carbon generated during the development of the Galaxy S21 series’ packaging by 50 percent compared to that of the Galaxy S7.⁴

Following extensive research into eco-conscious materials, the Galaxy S8’s packaging saw several evolutions compared to the previous Galaxy S series. We removed the magnet from inside the packaging along with the plastic in-box case for earphones, and the accessory tray – traditionally comprised of plastic – was made with paper-based material.

For the release of the Galaxy S9, we made an extra push towards reducing plastic waste. Samsung changed the device tray material from plastic to a pulp-mold material, integrating upcycled materials into our process.

For the Galaxy S10 and Galaxy S20, Samsung expanded eco-conscious changes to packaging. We replaced plastic with paper to tie together accessories, the package structure was simplified, and all the packaging trays for in-box accessories were integrated into one pulp-mold tray to cut down on unnecessary materials. Furthermore, the protective film was removed from accessories such as the charger plug and the USB connector, and the coating for all accessories was changed from a glossy finish to a more eco-conscious matte finish that hides fingerprints and is harder to scratch.

The packaging for our latest flagship device, the Galaxy S21 series, is the most eco-conscious product packaging within the Galaxy S series. Every box for the device is made with corrugated cardboard, instead of rigid paper, to improve recyclability. Accessories such as the charger plug and in-box earphones were removed to further minimize the amount of packaging and promote reuse and recycling habits among Galaxy users.

Promoting Resource Efficiency Into the Future

Despite emerging challenges around the availability of sustainable materials and productivity of global supply chains as a result of the COVID-19 pandemic, Samsung still has a responsibility to help combat climate change and protect the environment in everything we do.

At the end of 2020, we achieved our goal of using 100 percent recycled or sustainably-sourced paper packaging⁵ and now require paper suppliers to submit certifications and conform to international standards, such as the Forest Stewardship Council (FSC) certification. We recognize that our journey to shifting to a fully circular economy is not over.

Samsung continues to search for new and innovative eco-conscious materials for our product packaging, to discover new ways to minimize materials used and to optimize our product development processes. In advance of future product releases, Samsung will continue to make changes that provide people with more eco-conscious product and packaging experiences as we work together with our supply chain and our customers to create a more sustainable world.

¹ Some of the listed components or materials may differ by country or region.

² This includes the screen’s protective film. It may differ by country or region.

³ A 30-year-old tree can produce 59kg of paper.

⁴ As evaluated and certified by the UK-based Carbon Trust.

⁵ For Consumer electronics and IT & Mobile communications products

* Revision has been made on August 5, 2021

Samsung Electronics announced today the launch of SeeColors app for QLED TV, which is compatible with all Samsung QLED TVs. The SeeColors app^* for QLED TV helps people with Color Vision Deficiency (CVD) identify their personal visual deficiencies through the app. Based on the individual’s results, QLED TVs, featuring 100% color volume, adjust the color settings on the display, allowing viewers with CVD to enjoy a viewing experience with more optimized colors.

“Samsung is committed to making people’s everyday lives smarter and more convenient through technology and innovation,” said Hyeongnam Kim, Vice President of the Visual Display Business at Samsung Electronics. “The launch of SeeColors for QLED TV embodies this mission by providing users with a way to address one of the world’s biggest optical challenges through the latest technologies and visual displays.”

Nearly 300 million people globally have CVD, with approximately 8% of men and up to 1% of women affected^**, based on a representative survey conducted in Europe and North America. However, the majority of people with CVD are unaware of their condition and the impact it has on their quality of life.

Through the SeeColors app on the TV, users can identify the type and level of their CVD then directly recalibrate their QLED TV screen based on their personal results. To offer an easy method for people to identify CVD, Samsung Electronics partnered with Professor Klara Wenzel who heads up the Department of Mechatronics, Optics and Mechanical Engineering Informatics at the Budapest University of Technology and Economics, to adopt the Colorlite Test, or C-Test, for TV and mobile devices. C-Test, developed by Professor Wenzel, is a digital test that uses the concept of color filters and mathematical modeling to identify CVD. Adopting the C-Test through the SeeColors app has resulted in a simple solution which gives people with CVD the opportunity to see the world through their QLED TVs in more optimized color.

The SeeColors app is available for download from the Smart TV App store. Users can also download the app to conduct the test through Google Play and the Galaxy App Store for Samsung Galaxy smartphones S6, S6 edge, S6 edge+, S7, S7 edge and S8 devices. Once users connect their Galaxy smartphone to their QLED TV, the TV will automatically adjust the color setting based on the user’s results.

The SeeColors app is created in partnership with Colorlite®, a Hungarian company that applies certified technology based on 20 years of scientific research to lenses to help people address CVD. The SeeColors app marks the first time Colorlite® is being used on TVs and smartphone devices.

Samsung Electronics has committed to providing a wide range of accessibility features via its innovative products, and its efforts have been recognized with CES Innovation Awards in 2015, 2016, 2017 and 2018.

*This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

**Calculation based on Fletcher, R. & Voke, J. (1985) Defective colour vision: fundamentals, diagnosis and management. Adam Hilger, Bristol.

*** *Updated on March 5th, 2019: Updated the effects of the SeeColors app

These are just some of the major enhancements that users will get with the Galaxy S8. Explore some of the other ways Samsung’s newest flagship smartphone opens up a galaxy of possibilities.

Beyond the Horizon is a joint initiative of Samsung Mobile, White Cane non-profit organization and Shazam. Creators of the project set a task for themselves to use the inspiring story of Alexander Zhuravlev, a photographer who lost almost all of his sight, to show people what they can achieve, assist with realizing their creative potential and getting the most out of their lives, as well as give a vivid and grounded proof that many obstacles that seem overwhelming are merely a challenge one should counter.

Alexander Zhuravlev lost almost all of his sight when he was 11 years old. Despite all the difficulties, he was able “to see beyond the horizon” of his capabilities and become a photographer, bringing to life his childhood dream. For that, he needed just a smartphone, using which he was able to make impressive landscape photos based just on his senses and hearing. Alexander used the Samsung Galaxy S7 smartphone in his photo shooting activities.

During the presentation of the Beyond the Horizon project guests of the event were able to see the world through Alexander’s eyes using a special app for Samsung’s Gear VR. For every spot where Alexander made photos – on Sugomak and Kyshtym lakes, on the surrounding peaks and in abandoned mines – panoramas were shot using Samsung’s Gear 360 camera. Afterwards the panoramas were specifically processed to reflect how Alexander saw these places when he was there.

“We at Samsung do not create just technologies, our innovative solutions actually help change people’s lives, make them easier and better,” said Seif El Hakim, Samsung Mobile Marketing Director in Russia. “Alexander’s talented works call for us to look at the world surrounding us more closely, appreciate its beauty and immensity and look beyond our own ‘horizon.’ This project is an example of a synergy of ordinary life and hi-tech technologies. It inspires us! It was a great pleasure to support it.”

“The most difficult thing in this world is to see your own possibilities. You already have all of them. They surround you everywhere. Those who at least see the horizon can step beyond it,” commented Alexander Zhuravlev.

The presentation program also included a demonstration of a short documentary about Alexander and his travels in Russia directed by Ivan Sosnin (Red Apple 2017 grand prix winner for his Piter by Bushe Bakery movie).

“This project has become the biggest and the most important one in my career. It got possible due to support from Samsung and Cheil agency. It is not just a movie, but a performance, and not about a disability, but rather about every one of us. Those who watch the movie and live through it will certainly learn something important for them. A large team of ambitious and result-oriented people worked on this project and I can proudly say that these efforts were made for a good reason,” noted Ivan Sosnin, director of the Beyond the Horizon documentary.

A number of other activities are also taking place within the project. Alexander’s pictures are demonstrated on the screen of the world’s largest smartphone placed on the Hydroproject building in Moscow. Using Shazam, everybody can visit the promo page to get all the information about the project. On the page there is also a special platform where Alexander Zhuravlev’s photos can be purchased. The project has been carried out in cooperation with the Zuzza.ru portal.

Alexander Zhuravlev’s exhibition will be open from March 24 to April 9 at the Lumiere Brothers Center for Photography.

About the Beyond the Horizon project

Beyond the Horizon is a joint initiative of Samsung, White Cane non-profit organization and Shazam. This social project is aimed at drawing attention to the inclusion process of people with disabilities and realizing the creative potential of every person so that they can get the most out of their lives.

Launched last year and preloaded on Samsung’s newly unveiled Galaxy Book and Galaxy Tab S3 tablets, Samsung Flow is an app that allows users to synchronize their tablet with their smartphone in convenient, productivity-boosting ways. The app’s latest update, slated for release in April, expands its compatibility to include even more devices, allowing more users to simplify their always-connected lifestyles.

More Convenient Connections

Samsung Flow allows users to seamlessly manage data and messages between their Galaxy smartphone and tablet, helping them enjoy new levels of convenience and mobility.

When the devices are synchronized, users may unlock their tablet using their phone’s fingerprint sensor, manage smartphone notifications directly from their tablet, start a browsing session on one device and easily continue on the other, effortlessly transfer content between the two devices, and automatically connect their tablet to their phone’s mobile hotspot.

The app’s upcoming update will expand its compatibility from Galaxy S6 and newer devices to all Galaxy smartphones*. In addition, with the update, Samsung Flow will function on all Galaxy and Windows 10 tablets and PCs.

Simple Setup and Sign-Ins

Pairing devices is easy. Simply download the Samsung Flow app from the Google Play or Galaxy Apps store, activate Samsung Flow on both devices, and follow the application’s on-screen instructions.

After the devices have been successfully paired, users are asked to register a PIN and scan their fingerprint with their smartphone. This simple and secure layer of biometric authentication allows users to unlock and access both synchronized devices at once, helping them streamline how they manage the technology they rely on throughout their day.

Easy Alerts and Data Transfers

Samsung Flow also supports simple syncing of notifications between connected smartphones and tablets, alerting you of any missed calls and allowing you to comfortably manage messages from either device.

When working on your tablet, with Samsung Flow, you’ll be notified instantly of all incoming messages and will be able to type a quick response directly onto the device. No stopping to fumble for your phone, and no wasting time.

Speaking of saving time, Samsung Flow also supports speedy and reliable data transfers via Bluetooth or Wi-Fi. Users can share photos, videos and hefty documents cord and hassle free, and pause and continue browsing sessions on whichever device is more convenient. Additionally, when Wi-Fi is spotty, the app allows you to seamlessly connect your tablet to your phone’s mobile hotspot, so you’ll never be out of the loop.

Optimized for mobility and convenience, Samsung Flow’s latest update empowers more users to streamline their digital lives.

* Compatible with devices running Android OS Marshmallow (6.0) or newer and Windows 10 Creators Update or newer.

Samsung Electronics today announced the Samsung Gear VR with Controller powered by Oculus, the company’s first-ever Gear VR headset with a controller. The Gear VR with Controller expands Samsung’s virtual reality ecosystem and makes it easier for consumers to enjoy Gear VR experiences.

For optimal play and convenience, the Controller features an ergonomic, curved design, offering convenient one-hand control and better motion interaction with minimized head movement for a comfortable user experience. In addition, the Controller provides users with:

• Various Motion Input for a Better VR Experience – The Touchpad provides quicker selection and interaction in VR apps, enabling various forms of motion, including the ability to point, drag and drop, tilt, shoot, among other actions, while the Trigger allows for enhanced gaming experiences.
• Minimized Movement for Long-time Use – The Home, Volume and Back keys located on the Controller give users everything they need in easy reach so that they can keep their focus on immersive content.
• A Secure Grip for Comfortable Play – Even during the most active movements, the Controller’s wrist strap offers a secure grip for comfortable and secure play.

“At Samsung, we are focused on setting and exceeding the standard for VR experiences, making them even more accessible and delivering the highest in quality,” said Younghee Lee, Executive Vice President of Mobile Communications Business, Samsung Electronics. “The Gear VR with Controller expands our VR ecosystem to help consumers get more engaged and immersed in VR content – whether it’s games or videos.”

For an expansive viewing experience, the Gear VR with Controller offers 42mm lenses with 101-degree FOV (Field of View) and advanced distortion correction technology to minimize motion sickness. The Samsung Gear VR with Controller will support both micro USB and USB Type-C port with a converter in-box. Additionally, the Gear VR will have a strap on the headset to hold the Controller when it is not in use.

The latest edition of the Samsung Gear VR is compatible with the Galaxy S7, S7 edge, Note5, S6 edge+, S6 and S6 edge.

New Samsung Gear VR Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Secure Folder leverages the defense-grade Samsung Knox security platform to create a private, encrypted space on a Samsung Galaxy smartphone. Apps and data moved to Secure Folder are sandboxed separately on the device and gain an additional layer of security and privacy, thus further protecting them from malicious attacks. Furthermore, users must use an authentication method such as PIN, pattern, passcode or biometric verification such as fingerprint authentication to access and manage Secure Folder.

Users may leverage this feature to store and encrypt personal and private content, such as apps, images and documents, and keep them hidden. They can also make copies of their favorite apps and easily access them via alternate profiles. Any notes, photos, contacts or browsing history within the apps stored in Secure Folder will remain separate from the same apps outside Secure Folder.

This is especially useful for those who want to ensure that banking information or apps that store large amounts of personal data stay private when lending out their phones to friends, family members or colleagues.

With a simple design along with easy setup using a Samsung Account, Secure Folder is as convenient as it is secure. Sensitive data can easily be moved to Secure Folder by selecting Move to Secure Folder from native apps such as Gallery, My files, or Contacts, or by tapping Add files inside Secure Folder.

For additional privacy, users can also customize their Secure Folder by changing its name and icon. They can also hide the Secure Folder icon from their home screen altogether using Quick Panel.

Users can customize Secure Folder by changing its name and icon (left), or hide the Secure Folder icon from their home screen altogether via the Quick Panel (middle, right).

Secure Folder also supports cloud-based backup and restore (BnR) to provide users with an easy way to migrate to a new device. Backup data in the Secure Folder is isolated from other general backup files. Therefore, backup data can only be restored through the Settings inside Secure Folder, and only by the original Samsung Account user.

Secure Folder is available for download from Galaxy Apps, and is compatible with the Galaxy S7 and Galaxy S7 edge smartphones supporting Android OS 7.0 or later versions. Samsung plans to extend support to additional devices soon.

Notifications, Performance Mode

Quick Panel and Notifications

The Quick Panel features a cleaner aesthetic, as titles have been removed from the icons in the panel’s first depth. Icons in the second depth are organized into groups of nine, making them easier to locate.

Users can also utilize the integrated S Finder to locate what they want on their smartphone or the web straight from the Quick Panel. Notifications are now grouped to display information more clearly and also support Direct Reply.

Multi Window

An improved controller allows the window size to be more easily adjusted in split screen view. Also, with a new pop-up window function that supports up to five separate windows in addition to the two in the split-screen view, users can access up to seven apps at the same time.

Performance Mode

The newly added Performance Mode lets users optimize their smartphones to better meet their specific needs by activating one of the four available modes. Optimized mode, for example, extends battery life and enhances speed, and is suitable for daily usage, while Game mode provides useful functions such as Game Launcher and Game Tools. Entertainment mode enhances sound and image quality and High Performance mode enables the highest quality display settings possible.

Samsung Pass

Samsung Pass, the feature that works as a master key for website login on Samsung Internet, is now supported on the Galaxy S7 and S7 edge. Users can use their fingerprint to log into selected websites and apps with Samsung Pass.** The feature will soon be expanded to support mobile banking app integration.

* Android 7.0 Nougat will be expanded to additional countries on the following devices within the first half of this year: Galaxy S6, Galaxy S6 edge and S6 edge Plus, Galaxy Note5, Galaxy Tab A with S Pen, Galaxy Tab S2 (LTE unlock), Galaxy A3, and Galaxy A8.

** The available functions, features and compatible applications for Samsung Pass may vary by country due to differing regulatory and legal environments.

Samsung Electronics today announced a partnership with Lonely Planet to enable travelers to discover new destinations whilst on the go using the Samsung Gear S3.

Through the partnership, Samsung and Lonely Planet will create a set of unique travel solutions that take advantage of the innovative features available on the Samsung Gear S3, and combine them with Lonely Planet’s world famous travel tips and guides. In addition, Lonely Planet will leverage the Samsung Galaxy S7 and Gear 360 to create immersive content for its renowned flagship marketing campaign, “Best in Travel.”

“We’re excited to offer Gear S3 users with travel tips and location-based advice from Lonely Planet’s on-the-ground experts,” said Hee-Sun Kim, Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “By partnering with Lonely Planet, we hope to enrich our customers’ lives by inspiring them to explore the world with ease.”

Guides by Lonely Planet Guides for Samsung Gear S3

The Lonely Planet smartwatch app for Samsung Gear S3 will be a companion app for Guides, Lonely Planet’s mobile app for travelers. The smartwatch app will offer travelers access to Lonely Planet’s award-winning content spanning over 50 cities around the world. It will not only list the top places that are relevant to the user’s location, but it will also enable users to bookmark or route directions to destinations of interest.

The Samsung Gear S3 smartwatch is the optimal device for travelers as it is IP68 water and dust resistance and has military-level durability to suit any type of environment or situation. With a built-in GPS, Alti/barometer and Speedometer apps, the Samsung Gear S3 allows users to track everything from altitude and atmospheric pressure to sudden changes in weather, distance travelled and even speed.

Lonely Planet’s team have designed four exclusive travel-themed watch faces for the Samsung Gear S3, and include added features such as destination details, weather information and a world clock. These themes are available for download now in Samsung Galaxy Apps.

Availability for the Samsung Gear S3 Guides by Lonely Planet will start in December.

Lonely Planet Best in Travel 2017

Lonely Planet sent its dedicated video team to Canada, which was selected as the Best in Travel 2017 destination, to record a series of 360-degree videos, using the Gear 360 for the brand’s flagship marketing campaign.

The 360-degree videos showcased experiences for travelers in select destinations including Urban Exploring in Vancouver and Driving the Icefield Parkway. The Samsung Gear 360 is equipped with dual fisheye lenses with 15-megapixel image sensors, offering the ability to capture high-resolution (3840×1920) 360-degree videos, as well as 30-megapixel still images.

“We are pleased to announce that we have partnered with Samsung to collaborate in diverse activities, including on our biggest marketing campaign of the year, Best in Travel. Samsung is the ideal partner for us to deliver this fully integrated partnership, one that our Client Solutions business is striving to offer our clients,” said Tim Daugherty, VP of Client Solutions, Lonely Planet. “It is vital that we partner with brands that align with Lonely Planet’s campaigns and our consumers, as well as our clients. This type of partnership enables Lonely Planet’s activity to simultaneously benefit both the client and the consumer. Coupling Samsung’s world-class video and photography technology with our highly visual campaign of 40 destinations around the world, is the ideal opportunity for Best in Travel to become a really immersive experience for the traveler, inspiring them to get out and explore the world in 2017.”

About Lonely Planet

Travel media company and the world’s leading guidebook publisher, Lonely Planet, supplies inspiring and trustworthy information for those planning a trip, on the road or browsing as an armchair traveler.  Over the past four decades, Lonely Planet has cultivated a dedicated traveler community. More than 130 million Lonely Planet books – to almost every destination on the planet – have now been printed in 14 different languages. The brand offers compelling travel content across various channels, including an award-winning website, guidebooks, illustrated reference books, children’s titles, 12 international magazines, mobile apps, video and more. Visit us at lonelyplanet.com, and join us on Facebook (facebook.com/lonelyplanet), Twitter (@lonelyplanet and #lp) and Instagram (instagram.com/lonelyplanet).

* For optimal viewing, use the YouTube application to watch 360˚ videos on your mobile device.

Among the new Game Launcher 2.0 features, Game Discovery provides customized game recommendations based on the user’s gameplay history and preferences, while My Diary analyzes and documents gameplay records.

A new, simplified UI design makes use of a more opaque background to improve menu and icon legibility. Furthermore, non-game app foldering allows users to utilize Game Tools and Game Launcher features in non-game applications by adding them to the Game Launcher folder.

Introduced earlier this year with the Galaxy S7 and S7 edge, Game Launcher enhances the gaming experience by improving accessibility and maximizing users’ game-playing time through power-saving features. In addition to Game Launcher, Game Tools gives gamers more control over mobile gaming by allowing them to turn off notifications, minimize the game screen, lock the Recent and Back keys, and record and take screenshots of games.

Game Launcher and Game Tools are available on the Galaxy S7, S7 edge, S7 active, Galaxy Note5, Galaxy A8, C5, C7 and C9. In addition, they can be downloaded on the Galaxy S6, S6 edge and S6 edge+ via Galaxy Apps. The app is available in 185 countries including the US, UK, Germany, China, Japan, Russia and Korea.

The sound of an air conditioner, an oven turning on, the ring of a smartphone… all of these digital sounds also become a part of your daily routine and naturally a part of your memory. We here at Samsung Electronics also consider acoustic resonance as an important factor of the user experience, as such our products are imbued with a distinct sound.

Come join us on a familiar path where we focus on the sound of our products.

* This content is better experienced with earphones or speaker.

Samsung Brand Sound

The theme of Samsung Electronics’ products can be summed up as ‘Over the Horizon’ for mobile devices and ‘Beyond the Horizon’ for home appliances – looking toward the challenges of the future with passion and anticipation. Although the melody may sound different the nuances of both share a subtle similarity. Both are neutral and positive attitude while retaining a medium tempo with 4 to 6 melodies.

These two simple melodies carry a long way, especially when applied to our products. Let’s look at a few examples.

Over the Horizon Theme

Over the Horizon

Over the Horizon has been the sound for Samsung Electronic mobile devices since 2012 for a better future in our daily life. It’s used for the Default Ringtone, Message Tone, Advertisements, Music Videos and other various media. We’ve also collaborated with musicians to expand this melody in diverse ways.

Samsung Galaxy S7

As the smartphone is probably the most used and closely kept device ever developed, it is vital that even the smallest functions have a corresponding sound and synchronize with the UX design principles.

Default Ringtone

Default Ringtone

The Swedish band Dirty Loops remixed the Over the Horizon melody for the Galaxy S7 and is used as the default ringtone.

Lock/Unlock

Lock/Unlock

As this function is used most often it should be quick and simple, yet clearly distinguishable. A distinct metallic sound was chosen to convey the precision of the device.

Camera Shutter

Camera Shutter

To continue the identity of Samsung cameras into the smartphone, an actual analogue camera shutter was sampled and edited for a consistent sound across all devices, from analogue cameras, digital cameras and mobile devices.

Samsung Pay

Samsung Pay

The sound of plastic as it’s pulled from a money clip is the motif developed for the sound when you activate Samsung Pay. It’s meant to evoke the feel of paying with an actual credit card. In line with this, when you swipe through your cards on the app it mimics plastic hitting plastic for a familiar yet new experience.

IconX

As left and right components are completely divided and sound is provided in stereo, also the fact that there are no buttons or a screen to access, this device required a totally new approach in user experience: The Invisible Audio Menu.

Wear on Sound

Wear on Sound

As both right and left ear buds operate independently, each ear receives a small ping to signal activation.

Coupled Sound

Coupled Sound

A delayed ping is volleyed back and forth to signal that both ear buds are connected and in synch.

Volume Up/Down

Volume Up/Down

AUI(Auditory User Interface) distinguishes high and low volume for suitable control.

Invisible Audio Menu Guide

Invisible Audio Menu Guide

When you tap & hold, the menu is read out loud with an AUI sound that signals for you to let go to start that menu.

Beyond the Horizon

Beyond the Horizon

Beyond the Horizon has been our signature brand melody for home appliances since 2015. It represents positivity and unlimited possibilities in ascending melody.

Q9000, Q9500

The windless air conditioner echoes a wind chime when it starts up or is controlled for a clear, refreshing sound to compliment the cool air coming forth.

Power On/Off Sound

Power On/Off Sound

The Beyond the Horizon melody is differentiated when you turn on or off the air conditioner. Other details are the melody is precisely synched to the vents opening sequence.

Temperature Control Sound

Temperature Control Sound

This helps you to distinguish whether you’re setting the room temperature up or down.

Built-in Oven

For this appliance, we analyzed the different functions into two categories; power, error, timer functions that apply to the entire product range and specific functions that are unique to each individual product such as partition activation/ deactivation, cook done. By doing this, each product is connected by a unified sound but also is uniquely identified.

Power On Sound

Power On Sound

Even without high definition speakers, the Beyond the Horizon sounds simple and direct.

Buzzer & Speaker Sound

Buzzer & Speaker Sound

The buzzer key has been raised one octave and together with the SPK version can be heard and distinguishable in any environment.

Door Open Sound

Door Open Sound

The door open alarm sounds 2 minutes after the door is kept open. Rather than a high-pitch alarm a less harsh melody set (ti-mi-fa#) was chosen for a more considerate sound alarm.

Each of Us Have a Unique Voice

No two are the same. Likewise, a brand should have its own unique acoustics. The sonic experience with a brand is a vital asset and an intricate part of the total brand experience.

Here at Samsung Electronics, we take great care to ensure that the sound you hear from our products is clear, audible and consistent with the other elements of our products and services we provide to you. Even the most fleeting sound bites have been evaluated many time over to create a fun yet memorable brand experience.

Samsung Electronics is offering Galaxy users the opportunity to experience the new features of the Android 7.0 Nougat operating system ahead of its launch through the Galaxy Beta Program.

Starting on November 9, the Galaxy Beta Program has opened to Galaxy S7 and S7 edge* users residing in the U.S., U.K., and Korea, with users based in China being able to participate in the program shortly. Applicants are currently being accepted on a first-come, first-served basis.

Throughout the Galaxy Beta Program period**, users can get a feel for Android 7.0 Nougat*** with Samsung’s latest UX, and can provide feedback on performance, reliability and usability. Users’ responses will in turn help Samsung develop reliable, high-performing software and provide an improved and optimized experience to all Galaxy users.

Users that have an active Samsung Account and meet program requirements may apply for the program by downloading the Galaxy Beta Program app through Galaxy Apps or the Samsung Members app which is available through the Google Play store or Galaxy Apps depending on their country of residence.

The company introduced its first Galaxy Beta Program last year with the launch of Android 6.0 Marshmallow.

* Beta program can be installed after upgrading to the latest official version of the software. After approval of registration, a notification of approval will be sent.

** Galaxy S7 edge Olympic Games Limited Edition and Galaxy S7 edge Injustice Edition are excluded from the program. For the U.K, the beta program is only available to users of S7 and S7 edge who have a non-operator locked device or have purchased an open market version.

*** End date of program differs by country and may be subject to change.

**** Since the beta software is not the official version of the operating system, unexpected errors may occur.

Tatyana took a tour of the Galaxy Studio, which went through a transformation to include several accessibility features to ensure all consumers, athletes and fans are able to take part in a variety of interactive experiences. During her visit, the Paralympic medalist experienced Samsung’s latest wireless communications products such as Galaxy S7, Galaxy S7 edge and Gear VR immersive technologies, as well as unique, hands-on opportunities.

The Samsung Galaxy Studio, which re-opened this week in the Olympic Park, was revamped to help all fans embrace the excitement of the Paralympic Games. The flagship studio in Olympic Park offers unique opportunities for visitors to experience how Samsung Accessibility technology features are designed and utilized to help those with disabilities.

“I’m thrilled to be selected to be part of the Samsung Blogger Program once again to capture and share my excitement to be competing at the Rio 2016 Paralympic Games,” McFadden said while visiting the Samsung Galaxy Studio. “Watching my journey leading up to this moment in the Social Galaxy Room allowed me to put all my hard work into perspective. I can’t wait to see what the rest of the Paralympic Games will bring!”

Inside the Social Galaxy Room, Team USA Paralympic Track and Field Athlete, Tatyana McFadden was able to see her past Instagram moments come to life in full 360 at the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Brazil on Saturday, September 10th 2016.

Team USA Paralympic Track and Field Athlete, Tatyana McFadden, participates in the Galaxy Accessibility Experience Program and tested out the Blind Game at the Samsung Galaxy Studio in Olympic Park on Saturday, September 10th 2016.

Team USA Paralympic Track and Field Athlete, Tatyana McFadden, is all smiles as she experiences the high-speed thrill of simulated Olympic kayaking through 4D motion virtual reality at the Samsung Galaxy Studio Olympic Park in Rio de Janeiro, Brazil on September 10th, 2016. The film is displayed through the Samsung Galaxy smartphone and Gear VR.

Team USA Paralympic Track and Field Athlete, Tatyana McFadden takes a selfie at Samsung Galaxy Studio in Olympic Park on September 10th, 2016 in Rio de Janeiro, Brazil during the Rio 2016 Paralympic Games.

For more information about Samsung’s involvement in the Paralympic Games, please visit www.samsungmobilepress.com/Olympics/

Samsung is bringing a new level to the spectator sport of pin collecting at the Rio 2016 Olympic Games by offering fans the chance to gather up to 30 specially-designed Olympic Games pins. The brand’s unique pin promotion includes 22 Olympic Games sport-themed pins, as well as eight Rio de Janeiro themed pins and a Rio 2016 decorated pin board. One lucky fan who collects all 30 pins and the pin board will win a round-trip package for two to Tokyo, Host City of the Tokyo 2020 Olympic Games. Additional prizes include the Galaxy S7 edge Olympic Games Limited Edition, Gear IconX cord-free fitness earbuds, and other mobile accessories.

Fans can participate in the Samsung Pin promotion by visiting the Galaxy Studio in Olympic Park and completing a variety of interactive experiences, including:

• Complete the full Galaxy S7 experience journey, which includes a 4D Virtual Reality experience, S7 + Run fitness challenge, S7 + beat music demo, and more for 1 pin
• Test the water-resistant feature of the Galaxy S7 by using the device to catch fish in a “Digital Pond” for 1 pin
• Visit the S7 Lounge for a hands-on product experience for 1 pin
• After collecting 3 pins, fans will earn 1 pin board
• Varying numbers of pins can also be acquired by purchasing Samsung products at the Galaxy Studio, including the Galaxy S7, Galaxy S6, Galaxy Note 5, Galaxy A5 and A7, and other Galaxy products

In addition to the Galaxy Studio in Olympic Park, fans can take part in the pin promotion at several Galaxy Studio locations throughout Rio and Sao Paulo. Fans can also earn pins by participating in up to four missions that will be unlocked throughout the Olympic Games, and must be completed within a designated timeframe. The missions will range from sharing messages on social media to visiting local Samsung stores in local shopping malls.

For more information on the Samsung Pin promotion, please visit samsung.com.br/rio2016/pins, and to learn more about brand’s Rio 2016 Olympic Games initiatives, visit samsungmobilepress.com/olympics.

Samsung Electronics’ Rio 2016 Olympic Games Pin promotion features 22 Olympic Games sport-themed pins, as well as eight Rio de Janeiro themed pins and a Rio 2016 decorated pin board.

A young Olympic Games fan is all smiles as he shows off his nearly-completed pin board at the Samsung Galaxy Studio in Olympic Park. One lucky fan who collects all 30 pins and the pin board will win a round-trip package for two to Tokyo, Host City of the Tokyo 2020 Olympic Games. Additional prizes include the Samsung Galaxy S7 edge Olympic Games Limited Edition, Gear IconX cord-free fitness earbuds, and other mobile accessories.

Fans can participate in Samsung Electronics’ Rio 2016 Olympic Games Pin promotion by visiting the Galaxy Studio in Olympic Park to complete a variety of interactive experiences, checking out other Galaxy Studio locations throughout Brazil, and participating in missions that will be unlocked throughout the Olympic Games.

The Galaxy Studio located within the Olympic Park was specifically designed to help fans embrace the excitement of the Rio 2016 Olympic Games and celebrate the Olympic spirit, enabling them to create, capture and share their own experiences. To complement the Samsung Galaxy Studio in the Olympic Park, two additional Galaxy Studios will be stationed in the Olympic Village and Main Press Centre (MPC); as well as several Galaxy Studios throughout local cities in Brazil to help expand the Olympic spirit to a wider audience.

For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/

Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, hosted the opening ceremony of the Samsung Galaxy Studio in Olympic Park ahead of the Rio 2016 Olympic Games in Rio de Janeiro, Brazil. (From left) Chief Commercial Officer of the Rio 2016 Committee, Renato Ciuchini; Managing Director of IOC Television & Marketing Services, Timo Lumme; Olympic mascot Vinicius; President of Samsung Electronics Latin America, Jeonghwan Kim; and Vice President of the Mobile Division of Samsung Brazil, Changhoon Yoon.

Timo Lumme, Managing Director of IOC Television & Marketing Services, sit in a 4D motion chair to experience the extreme 4D kayaking VR at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.

Timo Lumme, Managing Director of IOC Television & Marketing Services, experiences the Social Galaxy zone at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.

Heo first climbed Everest in 1987, and has since reached the summit several times, including a rare solo climb in 2007. He is also one of the few to have completed the Adventurers Grand Slam, the title given to those who have reached the North Pole, South Pole, and the Seven Summits. The Seven Summits refers to the highest peak on all seven continents, including Mount Kilimanjaro in Africa, Mount Denali (Mt. McKinley) in North America, and Vinson Massif in Antarctica.

“Being a fight against the nature, climbing and adventure is always dangerous. And that’s why our priority in these challenges is to get back home alive,” said Heo. “Wherever you go to Everest, you get to enjoy some spectacular scenery. And with the Gear 360, you get a real feeling of what a crevasse looks like and how high the mountains are.”

The 360-degree video here records Heo and his team’s journey in climbing the tallest mountain in the world. You can see for yourself what Heo means in this stunning 360-degree video taken on the slopes of Everest.

A view of Mt. Everest at the break of dawn.

Young-Ho Heo and his team climbing up the icy mountains, being careful not to slip.

Young-Ho Heo and his team posing for a photo at basecamp.

A view of the top of Mt. Everest.

A view of Mt. Everest from the other side of the mountain.

With this video, you can see for yourself the increased possibilities Vulkan brings to the gaming world. In EA’s Need for Speed: No Limits, Nexon’s Heroes of Incredible Tales (HIT), and Super Evil Megacorp’s Vainglory, each game is noticeably more detailed and responsive, so gamers can enjoy them all at a deeper level.

OpenGL has been an important standard in the industry for more than 25 years. But changes in technology—in particular the rising power of GPUs—have created the need for a new API with more flexibility and portability, which led to the release of Vulkan 1.0 in February. With simpler drivers, Vulkan reduces CPU bottlenecks, allows the use of multiple CPUs for increased performance, and reduces hitches and other surprises.

Compared to OpenGL ES, the Vulkan API increases GPU performance while lowering CPU load. The result is more detailed graphics and more responsive gaming, making games more immersive and engaging for users.

In order to making gaming on the Galaxy S7 and S7 edge as exciting and engaging as possible, Samsung has worked actively with its partners, helping them understand the smartphones and Vulkan API.

“Samsung has been a great partner for us in importing our games to Vulkan,” said Tommy Krul, Chief Technology Officer at Super Evil Megacorp. “We actually had engineers from Samsung right here in our office helping us port Vainglory to Vulkan and really squeeze out all the performance we can.”

Together with Samsung and the Vulkan API, Super Evil Megacorp was able to create games with 30 percent faster performance, increased rendering of images on the screen and improved battery life.

“Microsecond fidelity on our devices is essential, because we need players to be able to perform at their max capacity,” said Stephan Sherman, Chief Creative Officer at Super Evil Megacorp. “It’s essential that they have a device that is going to be able to keep up with them. Vulkan and Samsung devices are built for performance. They’re built for lightning fast, blinding speed, that perfect alacrity between touch and action.”

And to take that relationship to the next level, this year Super Evil Megacorp teamed up with Samsung at the E3 to present the Samsung Galaxy Vainglory Invitational tournament Four of the best competitive Vainglory teams from around the world competed in front of a live audience in the 2-day competition. The matches between Team Solomid from USA, G2 esports from Germany, Hunters from China and Invincible Armada from Korea were very intense. In the end, Invincible Armada took home the victory, with Team Solomid coming in at second place.

In addition to the many advantages of using the Vulkan API, Samsung has a wide range of technologies and approaches it is using to further improve the gaming experience for users. The company has introduced several useful features such as the Game Launcher and Game Tools with the Galaxy S7 and S7 edge, and it provided the Galaxy Game Pack, a package of more than 40 games and special bonuses that are available only for Galaxy S7 and S7 edge users through Galaxy Apps. With Game Pack, it is easier than ever to experience all the fun and immersive excitement of many of the best games.

AT&T* and Samsung Electronics America are bringing customers the toughest Galaxy S device for the fourth summer in a row. The water- and shatter-resistant¹ Samsung Galaxy S7 active is available exclusively at AT&T. Beginning on Friday, June 10, you can purchase the Galaxy S7 active at www.att.com/galaxys7active or at AT&T stores in Sandy Gold, Titanium Gray, and Camo Green. Purchase the new Samsung Galaxy S7 active on AT&T Next® at $26.50 for 30 months or AT&T Next Every YearSM at $33.13 a month for 24 months when you have eligible service.²

The Samsung Galaxy S7 active gives you greater peace of mind when you’re dealing with life’s everyday fumbles. It has a 5.1 inch Super AMOLED display that lets you watch vivid, clear video. The phone’s 4,000mAh battery is the largest of any Galaxy S device, providing up to 32 hours of talk time,³ and can fully charge in less than two hours.⁴ Check out this video to see the Galaxy S7 active in action.

The Samsung Galaxy S7 active has all the premium features of the Galaxy S7 series including a 12 megapixel rear facing camera with Dual Pixel technology, fingerprint sensor⁵, and Qualcomm’s Snapdragon 820 processor. Additionally, the Galaxy S7 active has 32GB of internal storage with a microSD slot for up to 200GB of additional storage (sold separately).⁶

The Galaxy S7 active includes KNOX, Samsung’s defense-grade mobile security platform, implemented at the chip level so your device is highly secure from the moment it boots up.

For a limited time, you can also enjoy this fashionable, tough smartphone along with a variety of offers that can be mixed and matched, including:

• Get the Samsung Gear S2, the first smartwatch with NumberSync⁷, for free⁸ with a new two year wireless agreement and purchase of a Galaxy S7 active on AT&T Next, and qualified wireless service on both devices. With NumberSync you can send and receive texts, as well as make and receive calls, from your Gear S2 using the same mobile number as your Galaxy S7 active.
• Buy two Galaxy S7 active smartphones on AT&T Next and get up to $695 in bill credits over 30 months.⁹
• Get the Samsung Galaxy Tab E for $0.99 on a 2-year agreement when you buy the Galaxy S7 active. Take advantage of the offer for the latest Samsung tablet when you buy the Galaxy S7 active on AT&T NextSM and activate wireless service on both devices.¹⁰
• Business customers who activate or upgrade 20 or more lines on any qualified Samsung device can receive 12 months credit for MobileIron Cloud® and a one-time $1,000 Professional Service Credit (available to new and qualified MobileIron customers).

“The Samsung Galaxy S7 active is one of the best Galaxy devices ever, and it can only be found at AT&T,” said Jeff Bradley, Senior Vice President, Device Marketing and Network Services, AT&T. “We’ve worked with Samsung to design our most stylish active smartphone of the past four years, and it can still handle your daily grind whether you’re a multi-tasking mom, an outdoorsman at the lake, or a contractor on a jobsite. Throw in the fact that this phone comes with a variety of awesome deals, and you can get a complete ecosystem of premium devices at a great value.”

“The Galaxy S7 active represents Samsung’s ongoing commitment to listening to customers and delivering on meaningful innovation that fits their needs,” said Tim Baxter, President, Samsung Electronics America. “We are excited to be working with AT&T to introduce a device that sets a high bar on what it means to combine elegance with toughness, and gives customers a durable smartphone built for their active lifestyle.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

1 Shatter resistant for drops from 5 feet or less on a flat surface. IP68 water resistant in up to 5 feet of water for up to 30 minutes. Rinse residue, dry device when wet. Drops may cause scratches or other damage to device screen or body.

2 Req’s well-qualified credit, 0% APR installment agreement, and eligible service.  Down payment available and may be required. Tax due at sale. If wireless svc is cancelled, device balance due. Fees, other charges & restr’s apply. Visit att.com/next for details.

3 Average expected performance based on typical use.  Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data and other application-usage patterns. Results may vary.

4 Testing under laboratory conditions. Results may vary. Battery power consumption depends on factors such as network configuration, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, frequency of calls and voice, data and other applications usage patterns.  Adaptive fast charging requires an AFC compatible charger to work (sold separately).

5 Fingerprint unlocking may not be permitted for access to corporate Microsoft Exchange ActiveSync servers.  Check with your company IT administrator.

6 Memory card sold separately.

7 NumberSync requires compatible device on eligible wireless plan and smartphone on an AT&T postpaid wireless account set up for HD Voice. Visit att.com/hdvoice for information.

8 Limited Time Offer (ends 07/21/2016 in Puerto Rico). May buy any Samsung Galaxy smartphone to qualify. AT&T Next:  If svc cancelled, remaining installment agmt balance is due. Down payment may be req’d. Tax due at sale. See att.com/next for details. Watch:  Req’s compatible smartphone & app. Add’l terms & restr’s apply. Early Termination Fee (att.com/equipmentETF) up to $150 on Watch. May not be combinable w/ other offers.  Add’l terms and restr’s apply. See store for details.

9 Ends 6/30/16. Req’s qual. svc on both (min $70/mo.). Credits start in 3 bills. One req’s 30-mo. 0% APR AT&T Next agmt. Req’s well-qual. credit & a new line. If svc canceled on 1, that device balance (up to $795) is due.  Activ./upgrade ($20/line), other fees, charges & restrs apply. See store for details.

10 Limited time offer (ends 6/30/16 in Puerto Rico). Select locations. Eligible wireless service is required on both devices and is additional. Activ. & early termination fees, & other charges & restr’s apply. See store for details.

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

Samsung Electronics introduced the largest Galaxy S7 edge in Europe, mega-sized LED signage—80 meters high and 40 meters wide, in Sokol, Moscow.

The Galaxy S7 edge LED signage can be spotted from as far as Moscow’s Gidroproekt building which is located 2.2 kilometers from the site. The LED signage is situated on the side of main road that connects downtown Moscow and Sheremetyevo International Airport, an area that sees approximately 800,000 people per day,

Following record pre-orders in Europe for the Galaxy S7 and S7 edge, Samsung Electronics Europe today announced an exclusive Gear VR content package for new Galaxy S7 customers.

For a limited period only*, new Galaxy S7 and S7 edge customers in Europe will be able to purchase the Samsung Gear VR, powered by Oculus, at a special price and get free access to exclusive premium games and experiences, available from the Oculus Store. The bundle includes some of the Oculus Store’s most popular paid-for content, such as Anshar Wars 2, Darknet, Drift, Keep Talking and Nobody Explodes, Ocean Rift and Starchart.

This new reward, in partnership with Oculus, the pioneering virtual reality firm that helps to power the Gear VR, comes as the Galaxy S7 and S7 edge continue to perform strongly across Europe. This strong Galaxy S7 performance has also driven an upsurge of adoption in the mobile VR market in Europe. According to CCS Insight**, the Western European VR market is expected to grow 168% year-on-year in 2016. Samsung has already sold over 300,000 Gear VR headsets in Europe this year, a significant figure given that CCS Insight** estimates that the total number of VR devices sold in Europe last year was 1.8mn.

David Lowes, Chief Marketing Officer, Samsung Electronics Europe, commented: “Our Galaxy S7 and S7 edge are performing extremely well, demonstrating continued strong demand for our premium flagship devices. The smartphone is already so fundamental to our lives but connecting it with a product like the Gear VR opens up incredible new experiences that are often as emotional as they are immersive. With this new incentive, we’re encouraging broader VR adoption so that more people can experience this amazing new technology for themselves.”

“At Oculus, we want people to experience anything, anywhere through the power of virtual reality and we’re starting to see that happen with Gear VR,” said Max Cohen, Head of Mobile at Oculus. “We recently announced that one million people used Gear VR in April – this is an important milestone, which speaks to the great experience that Samsung and Oculus can deliver. Together, the hardware and software provides the absolute best VR experience on mobile available today and we’re looking forward to continuing to excite and engage European consumers.”

2016: Analysts Predict a Year of VR Growth  

Industry analyst house CCS Insight forecasts that revenues for VR headsets globally will reach $10bn by 2020, with Western Europe accounting for $3bn. 4.7mn headsets are expected to be shipped in Western Europe in 2016, with value-priced smartphone VR headsets such as the Gear VR expected to account for 90% of the volume.

Ben Wood, Chief of Research at CCS Insight, noted: “We are at the beginning of an exciting journey with VR. We believe consumers will be keen to experience the wealth of professionally curated 360-degree content that will emerge in 2016. Furthermore, the growth in self-created content generated by the growing number of 360-degree cameras and shared via Facebook and YouTube will only serve to take awareness levels to new heights as the year progresses.”

* The Galaxy S7/ Gear VR content reward is available via Samsung’s online store and selected carrier and retail partners. The time period of the reward may vary according to local market and/ or carrier and retail partner.

** CCS Insight, Market Forecast, Augmented and Virtual Reality Worldwide, 2016-2020, February 2016).

A latest addition to the ever-expanding range of Samsung Galaxy accessories, the On-The-Go Adapter (USB Connector) is an in-box item for both the Galaxy S7 and S7 edge. At first glance, it may look like a typical USB connector – but in fact it is allows you to do much more than ever before.

Simple Data Transfer

The first thing most people do after buying a new smartphone is transfer important data – such as contacts, music files, videos, pictures and more – to their new phone from their old devices.

But while this process traditionally involves downloading data to a computer and then uploading it to your new smartphone, you can use the On-The-Go Adapter and the Galaxy S7 and S7 edge’s Smart Switch app to transfer data directly.

Smart Switch allows you to conduct mobile-to-mobile file transfers from iOS, Android, Blackberry and other operating systems, for easy data transfers to your Galaxy devices.

Simply connect the two smartphones together using the On-The-Go Adapter, and a new window will appear on the devices, allowing you to select the files you wish to send and receive. It’s a simple process, and there is no additional software to download or install.

Connecting Keyboards to Your Smartphone

You can enjoy more productivity options by connecting your smartphone with a keyboard. The On-The-Go Adapter lets you connect your Galaxy S7 to a keyboard for a PC-like typing experience. If you are using a wired keyboard, you can simply connect your smartphone to the keyboard with the USB Connector.

If your keyboard is wireless, simply connect the keyboard’s receiver with the On-The-Go Adapter and smartphone will automatically recognize the keyboard.

Read and Share Flash Drive Files

The On-The-Go Adapter also lets you read and share PowerPoint, Excel, PDF and other document formats from USB flash drives in the same way as you would with a PC. Simply connect the flash drive to your phone with the On-The-Go Adapter and it is ready to use.

Fast Battery Boost

Running low on battery? The On-The-Go Adapter also allows you to charge your Galaxy S7 or S7 edge using battery power from another phone – ideal when you are out and about, or when power outlets are hard to come by.

1. Customizable App Shortcuts on Lock Screen

When the Galaxy S7 and S7 edge are locked, two apps can be placed in the lower corners for easy access. Choose the apps you use the most—whether the camera, phone, photo gallery, S Health or even third-party apps—and the Galaxy S7 and S7 edge can provide you with faster access.

How to Set Up: Setting > Lock screen and security > Info and app shortcuts  > App shortcuts

2. Multiple Lock Screen Images

For your Lock screen’s wallpaper, you can now select multiple images from your Gallery to change the look each time you check your lock screen. It allows you to choose up to 30 images.

In addition, if you long press the display while the lock screen is on, the time and other information on the display disappear leaving only the wallpaper image. That allows you to see your lock screen image without interference from any on-screen information.

How to Set Up: Settings > Wallpaper > Lock screen > Select From Gallery and choose the photos (up to 30)

3. More Ways to Manage Apps from Home Screen

With the Galaxy S7 and S7 edge, you can now easily move apps around your home screens and search for apps more simply.

To move icons to different Home screens, long press an icon, and then drag it to the Move apps icon on the upper right. The Move apps is a temporary container for managing several applications at once. Then tap or drag it to move it to another page.

In addition, you can look for an app by name in the app tray by selecting “Search” at the top of the screen.

4. Show All Apps on Home Screen

Usually downloads all go to an app tray, but if you don’t like that way of organizing them, the Galaxy S7 and S7 edge give you an alternative method. Choosing “Show all apps on home screen” gets rid of the app tray, and moves all the apps to the Home screens.

How to Set Up: Settings > Advanced features > Galaxy Labs

5. Identify Unsaved Callers 

When you receive a call from a number not in your address book, the Galaxy S7 and S7 edge can check to see if that phone number is suspected of being a spammer or even a fraud-related number, and what the risk level is. Depending on that analysis, you can choose to block or report the number.

How to Set Up: Settings > Advanced features > Identify unsaved numbers

6. Display Scaling

Display scaling lets you optimize the DPI (Dots Per Inch) settings of your display. You can either choose to stay as Standard or change to Condensed. Condensing your display lets you view more content on the screen at one time with smaller icons, controls, and text.

How to Set Up: Settings > Display > Display scaling

7. Icon Backgrounds

For the Galaxy S7 and S7 edge, the look of the icons has been updated to be more unified and natural. For native apps, the icons all come in a “squircle” shape (a square with rounded edges), creating a pleasing and organized appearance. For third-party apps, users can turn on the Icon background, which creates a squircle container background for all those icons, too, unifying the look of all of a user’s apps. In addition, many icons now offer two different styles—a traditional flat look, and a more 3D look.

How to Set Up: Settings > Display > Icon backgrounds

8. Schedule Auto Restart

Often restarting a device is one of the best ways to keep it running efficiently, as it clears out the system and ensure new apps and updates are operating properly. Auto restart ensures that your Galaxy S7 or S7 edge gets a regular restarting, so you don’t have to worry about remembering to do it manually. The function also takes care to prevent restarting from happening at inconvenient times, so it only occurs when the screen is turned off and the device is not in use, but there is at least 30 percent of the battery power remaining.

How to Set Up: Settings > Backup and reset > Auto restart

In addition to these innovative features newly added to the Galaxy S7 and S7 edge, a variety of other useful functions are also available on these flagship Galaxy devices.

9. Always On Display

Now you can check on notifications, missed calls, the time, date and more without ever unlocking your display. Always On Display puts that information right on your screen, freeing you from activating your display to check them, and without draining your battery.

How to Set Up: Settings > Display > Always On Display

10. Cross App

With Cross App, you can use apps from within certain other apps. For example, while chatting with a friend in the Messages app, you can access photos and videos and share them, or open a URL and check out a web page, all without exiting the messenger first.

Cross App is automatically integrated with the Galaxy S7 and S7 edge. When using the Messages app, just click on the paperclip icon on the left of the Enter message panel. That gives you the choice of Camera, Gallery or Other. Camera lets you take photos or record video and send it directly to the person you are chatting with. Gallery lets you select photos and videos saved on your device. Other offers a range of apps, including Audio, Voice recorder, Memo and more.

11. Game Launcher

The Galaxy S7 and S7 edge are gamer-friendly devices, and both come with an app that makes gaming even better. Game Launcher lets you maximize your game-playing time through a variety of power-saving options. You can also turn off all notifications so nothing interrupts your gaming and lock the Recent and Back keys to prevent accidentally exiting a game. In addition, you can also take screen shots, record games and share them with friends.

How to Set Up: Settings > Advanced features > Game > Game Launcher

12. Smart Switch

Smart Switch, which makes it easy to transfer your old data to a new Galaxy device, has gotten an upgrade for the Galaxy S7 and S7 edge, with a new home layout, better app data recovery, and other improvements. A USB connector (On-The-Go Adapter) also comes with the Galaxy S7 and S7 edge, ensuring you can transmit data easily from the moment you unbox your device.  Allowing transfers from devices with different operating systems, Smart Switch is a convenient way to move all your files, including contacts, chat messages, photos, calendar, apps and music.

How to Set Up: Settings > Backup and reset > Open Smart Switch

13. Quick Dial

Quick Dial makes calling your contacts faster and easier. Once enabled, you just need to give the home key a long press (even if the display is off), and then speak the name of the person you want to call. Quick Dial takes care of the rest. Also, the feature’s machine learning allows your device to become more familiar with your voice over time, thus increasing the device’s functionality as you use it more often.

How to Set Up: Settings > Advanced features > Galaxy Labs > Quick Dial

14. Tasks edge

This is a function only on the Galaxy S7 edge model. Just as People edge puts your most important contacts right into the curved edge screen for easy access, and Apps edge does the same for your favorite apps, Tasks edge lets you assign a shortcut for your most common tasks. Setting an alarm, composing a text message or creating an event can be assigned to the edge of the display, for fast, easy access.

How to Set Up: Settings > Edge screen > Edge panels

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

From left to right Joon Won Park, Taehoon Kim, Jungwoo Kim and Ted Choi

Cross-functional Team of Experts

Recognizing the growth of the mobile gaming industry and increasing influence of millennial mobile users, Samsung launched a Task Force Team (TFT) dedicated to gaming in 2015.

“Our task force team was not formed under the decision by management,” said Principle Engineer Dong Kyung Kim. “People who really love games came together voluntarily.”

The team was comprised of experts from different groups across Samsung – from Technology Strategy and Service Product Management to Graphic R&D and UX to Product Planning and Marketing. Together, the team members used their different expertise to create synergies and solve various challenges throughout the development process. As a result, they bolstered the new Galaxy S7 and S7 edge with specialized features for mobile games – demonstrating the company-wide move toward providing a more convenient and comfortable gaming experience for users.

Subtle Features That Make a Huge Difference

The more notable gaming features of the Galaxy S7 and S7 edge are the Game Launcher and Game Tools. While the Game Launcher allows you to be immersed in the game by showing every mobile game related feature in one screen, the Game Tools increases concentration by offering on-screen buttons for game-related functions.
These two apps are pre-loaded on the Galaxy S7 and S7 edge but not activated automatically. Since these features are not essential for non-gamers, interested users need to activate them in ‘Settings > Useful features > Game’.

The ‘Do not disturb’ feature of the Game Launcher is receiving positive response from avid gamers. When it is activated, the phone blocks notifications and calls and disables some basic buttons.

“Locking the back button during a game may seem insignificant for non-gamers, but for gamers it’s a massive change,” said Senior Designer Joon Won Park. “Every gamer has probably experienced a loss in game progress from an unintentional touch of the back button.”

The team also added a live-stream feature that records games and provides live-streams using the Game Tools, without the help of a separate app.

“The number of people who watch live stream of the final game for ‘League of Legend’ is more than the number of people who watch the final game of American professional baseball,” said Senior Manager Taehoon Kim. “Millennials who record games as they play are likely to live-stream the game as well. The boundaries within the gaming experience keep expanding.”

Samsung offers a Galaxy Game Pack to Galaxy S7 and S7 edge users through the Samsung Galaxy App Store. Packed with more than 40 of the world’s favorite games, its monetary value is more than $200.

“We created the Galaxy Game Pack because we wanted a way to let more Galaxy users know about the Galaxy S7’s gaming features,” said Manager Junsik Kim. Offering the games to users was a first step for the developers in getting user feedback and finding out their satisfaction levels with the gaming features.

Creating a Mobile Gaming Ecosystem

Beyond the improvement of graphics and the addition of enhanced gaming features on the new Galaxy S7 and S7 edge, the developer team aim to build a mobile game ecosystem. To achieve this goal, the team recognizes the need for collaboration with other companies and game developers, and demonstrated its efforts at the Game Developers Conference 2016 (GDC), the largest game developer conference.

“When I was at the GDC conference, I felt that people were wondering why Samsung was here,” said Principle Engineer Jung Woo Kim. “Once they understood our vision and saw our efforts, they understood Samsung’s commitment to enhancing the gaming experience.”

The company upgraded the smartphone’s graphics module in order to run high-spec games on it. That’s how the Galaxy S7 and S7 edge are equipped with the next-generation graphic API, Vulkan. Cooperation with other companies was also vital during this process.

“Although we have the capability in-house to develop the product and service based on the new API, we could more effectively work together with others under the same goal,” said Principle Engineer Ted Choi.

Vulkan is the first graphics tool that supports desktop, console and mobile devices with a single API. It significantly reduces CP workload, which helps to reduce power consumption while still creating great graphical effects. Vulkan also has the potential to unify and expand the game eco system across various platforms and will contribute to the accelerated adoption of open standards.

As expected, many gamers found interest with the Vulkan games. “We will try our best to release as many Vulkan games as we can within 2016,” Jung Woo Kim said.

Experience powerful gaming features of the Galaxy S7 with Game VJ Sojung Im at below video.

Theerasak Saksritawee’s brand-new series of works POPUMON 2016 features the rich cultural and ecological characteristics of Taiwan. From the dexterity of the incense maker in the 100-year-old “Wu Wan-Chun” incense shop to the humble dialog between the mortals and the gods conveyed by the “Eight Infernal Generals” in Tainan. In Keelung, he captured a landscaping feature made of 4 million PET bottles that mimics the famous painting “Starry Night” by Vincent Van Gogh. In Nantou, he provided a brand-new perspective of the lush greenery of the Bagua tea fields and Golden Dragon Mountain in Zhushan village at dawn. He also created a unique portrait of the Taiwan blue magpie in perfect harmony with fireflies on an early summer night.

The beauty of Taiwan represents a perfect endorsement of the Galaxy S7 edge, the first smartphone with Dual Pixel camera

Thanks to the revolutionary Dual Pixel technology along with the f1.7 aperture, Galaxy S7 and Galaxy S7 edge have peerless camera performence, which makes it become “the best smartphone camera that approach DSLR quality”. Its outstanding low light shooting function provides a brand-new perspective on Taiwan’s rich nightlife. The Thai photographer Theerasak Saksritawee stunned the whole world with his work POPUMON 2015 “LOST in TAIWAN” in 2015 and made the Taiwanese realize that their island is so full of beauty. In view of these achievements, Samsung Taiwan invited Theerasak Saksritawee to revisit the island and capture the gorgeous sights and views of Taiwan’s cultural and ecological characteristics with a Galaxy S7 edge camera and write another exciting chapter on the beauty of the island.

This photography project left its footprints on all major attractions and scenic spots of Taiwan including the Chessboard Rock in Zhubei, the Golden Waterfall in Rueifang, “Starry Night” in Keelung, dawn at Golden Dragon Mountain in Nantou, and the local firebugs. Theerasak Saksritawee photographed from morning to night to convey the multifaceted beauty and stories of Taiwan. To his amazement, Galaxy S7 edge takes breathtaking images even in the darkness. More variety and diversity is created through the use of wide-angle and telephoto lenses Galaxy S7 edge lens cover. The use of a telephoto lens made it possible to capture the Chessboard Rock in Zhubei in much greater detail turning the camera into an object of affection for photographers striving for perfection.

Every user can create a lasting memory of scenic beauty by mastering the secret photography techniques of Galaxy S7 edge

Theerasak Saksritawee revealed that the most special part of this trip was the religious activity that he witnessed in Taiwan. He used a Galaxy S7 edge to record this unique cultural and religious ceremony. The “Eight Infernal Generals” were captured in bright and clear continuous shooting in regular mode. In addition, he also felt very lucky to be able to photograph fireflies which are very rare in Thailand. He was full of praise and pointed out how special it was to photograph fireflies with a smartphone. He also stated that it was surprisingly easy to capture gorgeous night scenes. He suggests that people who would like to take on the challenge of capturing night scenes should give the Galaxy S7 edge a try, and they will be surprised by the unexpected amazing results.

Theerasak Saksritawee, who loves to experience culture points out that he has fallen in love with this island and that he is fascinated by the scenic beauty and hospitality of the locals. Due to the warm-hearted assistance of local citizens he was able to explore many hidden scenic spots. He also encourages every Taiwanese to capture the beauty of Taiwan with Galaxy S7 edge’s camera, which could allow them to discover and record every stunning detail and feature of this beautiful island, and experience the joy of photography with ease anytime and anywhere.

Samsung Electronics has released Pink Gold editions of the Galaxy S7 and S7 edge, bringing the total of available colors for the devices to five. Debuting in Korea on April 20, the Pink Gold Galaxy S7 and S7 edge will soon be available for customers in select markets.

Pink Gold was chosen as it, like the other colors available for the Galaxy S7 and S7 edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces.

In particular, the refined Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design.

As well as Pink Gold, the Galaxy S7 and S7 edge are available in a choice of Black Onyx, Gold Platinum, White Pearl and Silver Titanium.

For users who love getting hands-on when it comes to personalizing their smartphones’ look and interface experience, here is a walkthrough of some of Good Lock’s defining features.

Faster Access and Organize What You Need

Launch apps in an instant from the lockscreen with the App Tray feature and get up-to-date with app information quicker than ever. Just pull the App Tray handle up from the bottom of the screen to reveal an area where you can keep shortcuts to frequently accessed apps. Use the Edit and Add buttons to select or remove apps.

With the Lockscreen Widget, you can see the information of your choice quickly without unlocking the screen. When you drag down the widget area (below the clock on the screen), you can see a list of widgets and set, edit or add to the list.

In addition, you can organize Notifications from the lockscreen: save, categorize and get reminders.

If you see a notification you need, simply long press it to sort it into a category. Save notifications using Keep, allowing you to check app alerts later, or touch the alarm button to set yourself a reminder.

Routine: Interfaces that Adapt to Your Environment

Routine lets you customize your lockscreen layout, your App Tray, Lockscreen Widget, background colors and clock so your Galaxy device looks just the way you want, when you want. This allows you to fill your App Tray with productivity-enabling apps during work hours, but switch to a Routine with entertainment-orientated apps in the evening—and pick color schemes that match your moods.

Other Exciting Features

There are more benefits to using Good Lock. Recents lets you scan through a list of recently used apps, and enjoy faster transition between your applications using the app icon.

Meanwhile, if you feel like giving your lockscreen a facelift, Effects lets you adjust your wallpaper, add or adjust popping colors and highlight parts of the screen you want to make stand out.

Quick Settings also lets you make fast changes to your smartphone setting on the notification panel. If that is not enough, you can also tap on links that will take you to more advanced settings menus.

Samsung is currently providing bi-weekly updates to Good Lock in response to user feedback. Since its first launch, Samsung has already made several improvements including adding options for NFC, Power Saving Mode, Smart View and Privacy Mode to the Quick Settings menu, supporting for more Routine colors and providing list- or card-type Recents.

How to Get Good Lock

Good Lock is currently available as a download from Galaxy Apps in the United States, the United Kingdom, Canada, Australia, Singapore and Korea. It is compatible with the Galaxy S7, Galaxy S7 edge, Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+, Galaxy S6 Active and Galaxy Note5 (running on Android 6.0 Marshmallow OS).

*All functionality features, specifications and other application information provided in this document are subject to change without notice or obligation.

(From left to right: Haejin Lee, Sanghyun Yi, Kyungha Koo and Jeonggyu Jo)

Q. How is the cooling system of the Galaxy S7 and S7 edge different from conventional technology for smartphone thermal radiation?

Kyungha Koo: Using smartphones applications such as games and videos requires the hardware to perform at high levels and therefore generate heat. When the temperature reaches a certain point, the application processor (AP) decreases clock rates to prevent excessive heat build-up. Therefore, many researches have been conducted to figure out how to effectively radiate heat from smartphone devices during use.

The most important part of the Galaxy S7 and S7 edge’s cooling system is the thermal spreader (Heat Pipe). We adopted a spreader that is only 0.4mm in diameter, making it the thinnest in the market today. Unlike the conventional thermal spread sheet technology, the thermal spreader uses changes in the phases of water to radiate heat. It has a porous structure on the inside where water absorbs heat, turns into steam and moves through pipes. After losing heat, the steam liquefies, and turns back into water in the structure. This continuous cycle dispels heat. Generally, its thermal conductivity is more than 50 times higher than that of copper. The entire process happens inside the small space that is only 0.2mm wide.

Q. Why did you embed the cooling system?

Jeonggyu Jo: The latest Galaxy S7 and S7 edge have a high performance AP and enabling extended use of these features concerned us. To disperse more heat effectively, we embedded the thermal spreader. This ensures high performance of smartphones and also lessens surface heat at the same time.

Q. Did you have to adjust the development process due to the cooling system?

Sanghyun Yi: Throughout the smartphone development process, the controlling heat remains an important focus for us. In order to introduce a new feature to smartphones, the hardware and software have always been subject to change and adjustment during development. Accordingly, the thermal radiation method always changes and is adjusted during development.

The Galaxy S7 and S7 edge were designed to optimize the cooling system from the start. This is a new approach. The related R&D divisions and departments shared a common goal to effectively maximize the use of the cooling system. After much research, we were able to launch a smartphone that minimizes excessive heat from the device which causes discomfort to users.

Q. Does this cooling system continue to work while the smartphone is in use?

Haejin Lee: The cooling system continues to work while the smartphone is in use. An easier way to think of it is that the cooling system acts like a network of roads. When there is no traffic, you can use regular roads, but if there is traffic congestion, highways are useful to spread out the traffic volume. The thermal spreader spreads out excessive heat, preventing the smartphone from overheating.

Q. How effective is the cooling system to controlling heat?

Jo: The cooling system is in fact the hardware thermal spread solution. However, due to the spatial limits of smartphones, the cooling system’s cooling capacity alone is not enough to cool the device. We need to calculate the amount of electric current and optimize the heat control algorithm to minimize occurring heat. In other words, the new thermal spreader hardware controls the heat more effectively but the software heat-control algorithm must be made compatible to ensure best performance.

The Galaxy S7 and S7 edge are the first to implement the latest cooling system, so we thoroughly evaluated whether the system would affect other circuits or the performance of other functions while cooling down the device. Additionally, since the cooling system required new technical components, we worked closely with related teams to ensure the device remained cost effective to our customers.

Q. How did you get the ideas for the cooling system and its compositions?

Koo: There were three major ways. First, we improved conventional thermal conductive materials by working closely with partners. We also applied the thermal solution to not only smartphones, but wearable devices, cameras, tablets, PCs and other products. So another way to improve the system is to execute cross-platform reference on thermal solutions applied to different devices and optimize its performance. In that process, we sometimes make an entirely new thermal solution for a certain product. Last but not least, testing out new materials is an indispensable part, so through diverse channels like our internal laboratory and external academic circles, we collected information and conducted reviews for potential use in our products.

Q. What was the most difficult aspect of developing the cooling system?

Lee: There were many technical challenges during the development phase, including the challenge of actually installing the cooling system without altering the overall slim design of the smartphone. We couldn’t find an existing thermal spread that was as thin as we wanted, so we set out to develop our own. Since this was our first time implementing a thermal spreader, we had to go through a trial process to figure out the best standards to measure the system’s effectiveness. However, in the end, we were able to successfully develop a thermal spreader and received positive feedback from consumers.

Yi: Another challenge was cutting a groove on the bracket to install the cooling system. The larger the cooling system, the larger the groove required to house it – and a large groove can compromise the strength of the device. However, we eventually, came up with a perfect place that was big enough to house the cooling system yet maintained the strength of the device. As a result, the thermal spreader in the Galaxy S7 is 30% bigger than the original design.

With the Auto camera mode of the Galaxy S7 and S7 edge, you can produce optimal photographs without having to further adjust the camera’s settings. This rings true in all lighting conditions, even in low-light and backlit environments, and requires only a tap of the shutter button.

However, should you want to spice things up with a bit of flair, there are plenty of new and improved functions and modes that add style and originality to photographs and videos. These features not only add a new element of fun, but are easy to use. Find out how below.

Pro Mode: Get Technical with It

For those more versed in the technicalities of photography, the Galaxy S7 and S7 edge′s Pro mode lets users dial things in DSLR-like fashion, with control of exposure, shutter speed, ISO and white balance to more accurately produce one’s desired results.

Also, by applying its new Dual Pixel technology, Samsung enabled a Multi AF function on the Galaxy S7 and S7 edge that offers responsive and fast autofocus performance under all lighting conditions.

• In Camera, select MODE > Pro.
• Tap the various icons to adjust settings accordingly.

Food Mode: Full-Flavored Photos

Previously only available through download, Food mode now comes pre-installed on the latest Galaxy devices. Because who doesn’t love snapping and sharing images of their lunch with the world? Use it to take drool-worthy images that emphasize the vivid colors of intricate desserts, “homemade” meals and artisanal cocktails.

• In Camera, select MODE > Food.
• Tap on the screen or drag the circle to move the highlighted area.

More Fun with Motion Panorama

With the all-new Motion Panorama mode, conventional still panorama shots are brought to life by capturing moving objects.

For example, during a hike, you can capture not only a panoramic view of the mountains, but also the movements of trees swaying in the wind and birds flying through the frame. Likewise, use it at a soccer stadium to capture an active, wide angle view of the big game. After all, it’s these little moments that make such experiences memorable.

• In Camera, select MODE > Panorama.
• At the top of the screen, tap the Motion On icon. Select On.
• Tap the Camera button and take a panoramic shot by moving the device in one direction.
• To view the video clip, locate the image in Gallery.
• Tap the Motion Panorama icon at the top right of the screen.
• Tilt your phone or swipe the screen to interactively view the animated image.
• You can share Motion Panorama as a video file or an image file.

Motion Photo: Moments On the Move

The same motion effect can also be applied to standard images. By enabling Motion Photo, you can record a short video clip of the brief action leading up to the captured moment. Or, in the case that you don’t press the shutter at the right second, you can extract the best frame from the video, and share or print it. This is especially handy for capturing those time-sensitive moments, such as baby’s first steps or the grand finale at a fireworks show.

• In Settings, select Applications > Camera.
• Turn on Motion Photo.
• In Camera, tap the Camera button and take a photograph as you normally would.
• To view the video clip, locate the photograph in Gallery.
• Tap the Motion Photo icon at the top right of the screen.

Hyperlapse: Go Full Speed

The Hyperlapse mode in the Galaxy S7 and S7 edge has been vastly improved in terms of image quality, stability and visibility compared to the former Fast Motion mode. Hyperlapse automatically selects stabilized frames by analyzing the recorded video, changing the video speed according to the movement of the scene, and compressing it to a shorter format.

So, whether you want to capture a seaside sunset or a neighborhood walk-through, Hyperlapse is the way to do it.

• In Camera, select MODE > Hyperlapse.
• Tap Record button. (The time displayed in parenthesis on the right side shows the actual time of recorded footage, while the time on the left shows the length of the video after the Hyperlapse effect is applied.)
• Tap Stop icon and save.

Pick a Mode, Any Mode

In addition to the previously mentioned default modes, you can also add other modes by selecting Download at the top of the MODE menu.

Dual Camera mode is one example. While the previous version only displayed the photographer and photographed subject in the same still image, the upgraded version now uses multitracking to allow for simultaneous video recording from the front and rear cameras. Both videos can then be applied to a single screen to create one single video clip.

• In Camera, select MODE > Dual Camera.
• Tap the Dual Camera icon at the top of the screen. Select your preferred shape and drag it to your selected location on the screen.
• Tap the Camera button to take a picture or the Record button to take a video.
• To view, locate the video (or still image) in Gallery, then tap the Dual Camera icon.
• At the bottom of the screen of the video, choose Single view, where you can switch back and forth between the recorded videos, or Dual view to watch them both at the same time. (Still images can only be viewed one at a time.)

Not only have the features and filters of the newest Galaxy mobile cameras been updated, but the camera UI has, as well. As such, you can easily arrange your favorite camera modes according to your preference to make the mobile photography experience easier and more efficient than ever. Happy shooting!

Youngho Seo and Seonyoung Park of the Mechanical R&D, and SeungChul Choi and Chulwoo Park of the Advanced Component Technology, explained what elements went into creating an optimized battery environment and experience for the Galaxy S7 and S7 edge, and the challenges of working to balance the three most important elements of the battery usage triangle – efficient and larger battery size, extended running time, and faster and safer charging.

(From left to right) Chulwoo Park, SeungChul Choi, Seonyoung Park and Youngho Seo

Q. What are some of the challenges of developing smartphone batteries?

Youngho Seo: Customers often feel that their battery on their smartphone is not enough — they want it to last longer. Although it should be possible to increase battery capacity to meet the user’s expectations, there are technical difficulties at play that make it difficult to do so. Finding ways to overcome these obstacles is the toughest challenge in battery development.

Seonyoung Park: Another challenge in battery development is the long trial period. Smartphone batteries have to be tested for many years in order to prove they deliver the same performance, even after hundreds of recharges. This obviously takes a long time.

Q. What did you focus on the most in working to improve the battery of the Galaxy S7 and S7 edge?

Youngho Seo: A key focus was to improve the battery’s energy density, which is the amount of energy stored in a specific size of a physical space. We were determined to design a battery with increased capacity—but without adding any bulk—in order to preserve the Galaxy S7’s compact design. As a result, higher energy density was applied to the Galaxy S7 and S7 edge, equipping both phones with battery capacities of 3,000mAh and 3,600mAh respectively.

Q. What other steps were taken to increase the battery running time of the Galaxy S7 and S7 edge?

Seungchul Choi: In order to extend battery life, it is crucial to have both a larger power storage capacity and minimal electricity consumption rate-per-hour. Power consumption will increase unless battery usage is optimized by adding components like the smartphone chipset design to its application. To extend the Galaxy S7’s battery life, we worked across the many departments that led the development of the Galaxy S7 at every stage — from planning to verification. When too much energy was used while developing new features, we conducted thorough reviews and worked together on solutions to provide the same function while consuming less energy.

In addition, various options were introduced to the new phone to reduce energy consumption, such as the App power saving feature, which is a function that lets users set a specific time during which the application is inactive and can save power within the Smart Manager.

Q. Have you made any improvements to the battery to reduce the charging time?

Chulwoo Park: Samsung has provided a fast-charging feature since 2014 when we launched the Galaxy Note4. When the Galaxy S6 launched last year, we added algorithms to enhance stability during fast charging. In the Galaxy S7 and S7 edge, the usability has been improved even further with the addition of a new algorithm for longer battery life.

The fast charging technology needs to not only save time – but do it safely. We do this by ensuring that there is no excess electricity inflow through the product other than the amount required for charging. This is possible through bilateral communication, which monitors the power charging levels between the device and charger. In addition, safety features inside the charger protect the smartphone and battery against possible issues such as dirt, or water interference.

Specifically, the Galaxy S7 and S7 edge have a seven-step safety feature that is applied to the charger and battery to enhance consumer protection.

Q. Since the Galaxy S7 and S7 edge are water and dust resistant, would it be safe to charge them when they’re wet?

Chulwoo Park: For safety purposes, the Galaxy S7 and S7 edge have an ID pin in the USB port that will detect that the device is connected to the charger. If a foreign substance like water is sensed by the ID pin, the charger will not work. It is recommended that phones are kept free from moisture and any other foreign substance before charging.

The Galaxy S7 and Galaxy S7 edge are designed with an intuitive feel and uniform screen that maintain Samsung’s design heritage. The new user experience (UX) includes Always On Display that enables users to check time and notification with ease, enhanced use of messaging with minimized interference of other apps and one-touch shortcuts that increase functionality. With improved processing ability and software, the phones were designed with users’ needs in mind.

The UX designers of the Galaxy S7 and S7 edge explained the many design changes of the device and how they see these changes improving the user experience.

(from left to right) Jonghyun Han, Jieun Yang, Sangdeuk Nam, Sukjae Lee, Donggyu Lim

Q. What differentiates the UX in the Galaxy S7 and S7 edge?

Sangdeuk Nam: These phones are designed with special features that reflect the actual needs, usage patterns and experience of the users. In particular, the new UX includes refinements to the clock and weather information on the home screen, an app search within the app tray – making for a faster app search.

Hyosang Bang: As we designed the Galaxy S7 and S7 edge, we aimed the entire process of using the phone –taking it out of one’s pocket, using it and putting it back in one’s pocket – is one effortless flow of motion and experience. Through features such as the Always On Display, improved connectivity between messages, and quick access through the edge screen, the phones are designed to provide information in an intuitive and handy way.

Q. What is the Always On Display (AOD) and how do you expect users to benefit from this feature?

Jieun Yang: Through our research, we were able to see that users repeatedly turn the phone display on and off throughout the day just to check the time. The Always On Display allows users to check important information like time without turning on the screen and we expect improved user satisfaction from this feature.

To personalize their device, we also have developed themes like space, and many more, that users can download for AOD. The favorite theme will be applied throughout the device, including the clock and image on the home screen and will be continuous on the turned-on screen and the turned-off screen.

Q. What is the Smart Switch, and how will it benefit users?

Sang-a Eun: Some users are reluctant to change their phones because of the difficulty and inconvenience of moving data from one device to another. By using the Smart Switch, a service that allows users to easily send personal data from an old to a new device, users will have no trouble maintaining all previous experiences –even between various devices like a phone and tablet.

The users are able to transfer data from the previous device using a USB connector or by executing it in the setting menu of the device. To allow new users to easily and quickly send data themselves, we have explained the data transmission processes through image and infographic depicting the data transmission stage.

Q. What is notable about the Galaxy S7 and S7 edge messaging interface?

Hyojin Bae: The Galaxy S7 and S7 edge messaging are a trendier version of Legacy messaging and are intended to be used the same way as instant messaging (IM). We designed it to have Cross-app functionality, meaning that users can perform various activities using one particular app without moving around to different apps.

Sukjae Lee: For instance, if a user receives a web link in a text message, email, or memo app, they can use a web viewer to check the link in the same screen without exiting the app he or she was using. Also, the user can easily send attachments, like images, videos, music, memos, schedules, contact, and more, through a separate Attach Sheet interface.

Q. What is notable about the Sound & Haptic system in the Galaxy S7 and S7 edge?

Youngku Lee: The main focus in developing the audio ux was also the “consideration for users”. For example, we changed the low battery alert sound to be a more pleasant and relaxing auditory experience.

One example is the Galaxy devices’ signature sound – “Over the Horizon”. For the new Galaxy S7 and S7 edge, a fresh interpretation of the song has been uploaded in an exciting Fusion jazz style, a music genre that we think exemplifies the feeling of consideration.

Q. What are the improvements in UX for the enhanced edge function?

Donggyu Lim: The edge UX allows more efficient access to the routine tasks that are most frequently used. The biggest improvement is that the edge can be summoned on any screen without having to press a certain button. Also, the edge domain has been expanded so that users can check the news or scores for a particular sports team, right away. We also improved the shortcut function so that the user’s most frequently contacted person, most frequently used app, or the most frequently used function can be added and summoned on any screen.

Q. Is there a possibility for the edge UX advancement in the future?

Jonghyun Han: Samsung has released its third edge model and is also continuously advancing edge UX. In addition to the edge functions that we have prepared, there are even more functions being distributed through the SDK for use by third party app developers.

In the future, we expect that there will be an increase in more diverse services and functions through the expanded scope of the edge. Opportunities for messenger services, various news providers, and O2O services are wide open as well.

Samsung began developing the function in earnest about three years ago, based on two of users’ biggest needs: the ability to check information quickly and to differentiate themselves from other users. But there were multiple factors that needed to be considered. One of the most pressing ones was power consumption.

Decreasing Power Consumption from the Inside Out

The AMOLED display of the Galaxy S7 and S7 edge was beneficial for implementing the AOD in the first place, because the black pixels of an AMOLED display actually are turned off, and thus consume less power.

Despite this advantage, other components, such as the Display Driver IC (DDI), the Application Processor (AP) and various sensors still consume power.

From among these components, the DDI consumes the most power. To implement the AOD in the Galaxy S7 and S7 edge, Samsung reduced power consumption in sleep mode to less than one-fifth of previous rates. It’s almost half the power consumption of the Night Clock feature on the previous model, which uses only the edge screen of the display.

Samsung also applied Smart Power Saving, a new hardware algorithm, to further improve the performance of the DDI of the Galaxy S7 and S7 edge.

Through this, the company was able to separate the power needed for the DDI in normal activity mode and that needed for the AOD at the hardware level. That is to say, it is like how a car driver chooses 2-wheel drive or 4-wheel drive depending on road conditions in order to use the engine power in the most efficient way.

Power consumption rates vary depending on the information users want to check via the AOD. The display only uses eight colors when it displays simple information, including the time and date. If more images or colors are to be displayed on the screen, then bit depth is increased to 16 million colors, requiring a little more power. This change happens automatically and seamlessly by AOD software and hardware in a harmonious way.

A Display That Responds to You and Your Surroundings

Samsung also reduced the power consumption by decreasing the frame rate. Compared to the phone’s normal mode, the AOD uses fewer frames per second—the number of times the image on the screen is refreshed per second. It’s because the AOD displays a relatively small amount of information compared with the phone’s normal mode. Nevertheless, Samsung determined an optimal number of frames to ensure that there was no compromise in display quality.

The new AOD feature ensures that users can check information at any time, but special proximity, RGB light and accelerometer sensors work to automatically disable the AOD in situations when users are unable to see the screen, such as when the phone is in a pocket or a bag.

These sensors also help to adjust the brightness of information displayed on the AOD in the same way that the display’s brightness is automatically fine-tuned according to light levels in the users’ surroundings.

Of course, users have the option to enable or disable the AOD, and should the phone’s battery level reach less than 5 percent, the AOD automatically turns off.

Samsung has tried to provide a more immersive viewing experience with its AMOLED displays. But now, the company has taken things to the next level with a new feature that distinguishes the Galaxy S7 and S7 edge, even when its screen is on standby.

Quick Dial is easy to toggle on (Settings → Advanced Features → Galaxy Labs → Quick Dial). Once enabled, you can access the feature by a long press of the home key from any screen, even when the display is off. If your phone is locked with fingerprint, you can use Quick Dial after unlocking the phone.

Like the camera Quick Launch, which you can access by pressing the home button twice, Quick Dial launches in mere seconds.

Once launched, the feature clearly prompts you to speak the name of the person you would like to call (“John Smith,” for example). Other natural verbal commands also work (such as: “Please call John Smith” or “Dial John Smith”).

Unlike conventional voice recognition systems, which send spoken commands to servers for processing, Quick Dial uses hybrid processing via servers, as well as the device itself. As such, the system is able to make a call within three seconds of receiving a voice command. The system allows ensures the phone makes voice calls within three seconds of receiving a voice command. In the case of individuals with has a high number of contacts, users may have to repeat their voice command two or three times in order to place their call.

If you have multiple contacts with the same name, or multiple phone numbers saved under the same contact name in your Contacts database, the phone will give you a list of potential recipients and prompt you to select the contact or number you are trying to dial.

The feature also uses machine learning. That means it becomes more familiar with your voice and calling habits over time, thus improving in functionality the more often you use it.

Even contacts that contain special symbols or characters can also be recognized by just speaking the text portion of the name. For example, “Jane Smith@Samsung” can be recognized by simply vocalizing “Jane Smith” while “Wife♡” can be spoken as “Wife.”

If you suddenly decide not to call someone after making a Quick Dial voice request, or realize you have selected the wrong contact number, you can cancel the call by pressing the “x” button.

Gone are the days of scrolling through endless contacts, or getting frustrated with poorly-functioning voice recognition software—Quick Dial is intuitive and user-friendly, which makes it easy for anyone to make a phone call in seconds, no matter what life has in store. Quick Dial can currently be used in 15 languages including English, Spanish, Chinese and French.

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

The Galaxy S7 and Galaxy S7 edge are designed to be water and dust resistant, so that it can join you wherever you go – through rain or shine. The new feature solves one of the biggest pain points of mobile devices, yet developing this innovative technology and applying it in a way that maintained Samsung’s design heritage was no easy feat.

Suk Chul Park and Jong Min Choi, senior engineers of the Mechanical R&D, Mobile Communications Business, explained what went into developing the device’s water and dust resistant feature, as well as the challenges and rewards that came along with the process.

(From left to right) SukChul Park and Jong Min Choi, senior engineers of the Mechanical R&D

Q. What differentiates a water and dust resistant phone from other devices on the market?

Jong Min Choi: Normally, when a mobile phone is exposed to water, the liquid leaks into the body, eroding its hardware and causing electrical shorts. These phones are designed with special materials or tapes that safeguard them when they are exposed to small amounts of water. However, these measures cannot protect them against larger quantities of water.

In contrast, water and dust resistant phones are equipped with a more advanced technology that prevents moisture from reaching their inner workings. This technology allows people to use the phone safely, even in very wet environments.

Q. What is most notable about the water and dust resistant features of the Galaxy S7 and S7 edge?

Suk Chul Park: Most other water and dust resistant phones come with bulky detachable covers or a clunky design, but the Galaxy S7 and S7 edge offer excellent protection without sacrificing the aesthetics of the phone.

To ensure exceptional water and dust resistance, we conducted rigorous experiments to find the right materials to seal the device’s USB port without using protective caps. We were looking to do this without compromising the devices’ compact look and feel.

It is definitely not easy to apply the water and dust resistant feature to s mass-produced flagship smartphone, but to design a metal-body phone without a cap was a huge challenge as well.

Q. What technology did you use to accomplish this?

Choi: To start, we looked at making potentially vulnerable parts more water and dust resistant. Non-corrodible materials like Nickel and Platinum were selected for frequently used parts such as an USB port or an earphone jack, not to harm the functionality.

Another point was to use special elastic material during assembly for sealing to block the moisture. When assembling individual parts like USB port, earphone jack or SIM card tray, there has to be a slight hiatus. Special silicon-type material is used to close that gap to prevent water from getting into the phone.

Q. What unique development challenges did you have to tackle when making the Galaxy S7 and S7 edge?

Choi: Finding the right liquid-sealing material was probably the biggest challenge. We needed a material that was fairly solid to repel water, but also flexible enough to function as a sealant.

We also needed it to be easily removable to allow people to make repairs to the device, and also to ensure it would not be affected by temperature and humidity changes. Finding the right materials involved a lot of trial and error.

Park: One of those efforts was to apply water and dust resistant feature within the limited bezel space in order to maintain its size.

In particular, the Galaxy S7 edge has an extremely narrow bezel and curved display which made it impossible to apply water protective tape around the edge. To maintain and highlight the curved display of the Galaxy S7 edge, a different approach was needed. The material and location of the water protective tape were changed and liquid sealing material was used for the curvy area and to connect the taped part. Also, curved display itself is made up with water resistant material.

Q. What did you need to do to enable functionality without negatively affecting the devices’ aesthetic appeal?

Park: Through our research, we were able to develop ultra-thin water protective tape that provides high levels of water and dust resistance. We also developed a special sealant that can protect against water in both flat and curvy parts of the devices.

Special connection technology was also used to seal the space between the device’s metal frame and plastic parts for the antenna placement, replacing the plastic resin method used in previous devices. We also used non-corrodible materials and an erosion-free coating to protect the exposed parts of the device from humidity.

Q. Is it possible to use the Galaxy S7 and S7 edge underwater? Can users take them to the waterpark or the beach?

Choi: It won’t present any problems if you use these devices under fresh water for a short time, but it is recommended that you do so according to the product specifications. In fact, the Galaxy S7 and S7 edge are certified with an IP68 rating, which is the highest rating available for water and dust resistance of electronic appliance. However, ratings do not guarantee a device’s performance beyond the specified depth of water, or in liquids other than water.

We would recommend against using the phones for longer periods of time under high-pressure water taps, or in the ocean or other saltwater environments.

Q. What was the most significant moment for you personally during the development process?

Park: In the very first water and dust resistance tests, we actually failed a lot more than we succeeded. People from just about every department watched our tests, so it was a bit embarrassing. Some were skeptical about applying water-resistant features to the phones, but we saw a lot of hope in the success cases, and soon began to weed out the problems one by one until we finally got to IP68 standard.

Choi: We conducted so many experiments with so many materials that I started to have dreams about testing the devices! Ensuring durability for a device as uniquely designed as the Galaxy S7 devices was obviously going to be tough, but everyone was excited about the challenge. When the phones were revealed to the public, it was rewarding for us to see such an enthusiastic response to their water and dust resistance.

Watch how Samsung conducted water and dust resistance tests on its newest Galaxy smartphones.

Smartphone accessories have become an indispensable part of the mobile experience. For smartphone cases in particular, the design is as important as performance because people want to avoid compromising their device’s great looks and functionality. As a result, people look for smartphone cases that can better express their individual style while also protecting the device—which is why Samsung has long pioneered the development of specialized smartphone covers, with a wide range of looks and features.

From the S View Cover in 2013 and LED Flip Wallet in 2014, to the Clear View Cover in 2015, Samsung has continued to explore new ways to protect and improve its smartphone experience.

With the release of the Galaxy S7 and S7 edge, once again Samsung has produced a unique range of covers, offering more useful features than ever.

LED View Cover Innovation

A case that helps you keep informed is a key concept behind the new LED View Cover for the Galaxy S7 and S7 edge. Available in three colors—black, silver and gold—the LED View Cover at first looks like any other shell-style cover.

But hidden in the cover is an LED display that connects with the smartphone to provide an array of useful functions and notifications, such as incoming calls, alarms, text messages, the time, music, volume and charging status. Users can get all the key information they need without taking the phone out of standby mode, or even opening the cover.

Maximizing convenience is another key feature of the LED View Cover. The cover accepts several touch commands, letting users receive or reject calls, turn off alarms or timers, and perform other operations, all directly from the case.

Notification icons can also be customized. Users can choose from a variety of icons designed to let users know who is calling in the phone’s accessories setting menu.

Lastly, the LED View Cover uses NFC technology, which means no charging is needed. Users just slot their phones into the cradle, and the case is instantly ready for action.

Covering All Your Needs

In addition to its innovative new LED View Cover, Samsung is offering a range of other attractive and practical designs. These include the Leather Cover, which is a luxuriant case that gives users extra protection from external shocks, while also providing an incredibly comfortable grip. The Keyboard Cover slips over the phone to provide users with a practical keyboard to type on. The Lens Cover is a special addition for photography buffs, providing two exchangeable lens options—telephoto and wide angle.

(From left to right) Leather Cover, Keyboard Cover, Lens Cover

Wide Varieties of Basic Essentials

In addition, other covers include the Clear View Cover, which has a translucent shell that lets users see and operate the phone’s screen. The S View Cover has a clear window for responding to calls, playing music and taking photos. The Flip Wallet is classy and functional, with a convenient pocket to house a user’s most important card. And Clear Cover is a sleek case that extends a layer of protect to the device.

(Clockwise from top left) Clear View Cover, S View Cover, Clear Cover, Flip Wallet

The Galaxy S7 is the first phone to ever use dual pixel technology and the results make it a worthwhile change for Samsung. It’s now easier for users to capture the exact moment they want, making sure they have lasting memories that are preserved in high quality. These are real enhancements – not just ones that sound good on paper.

We caught up with our experts to find out what happened behind the scenes to enable the Galaxy S7 to have the best camera Samsung has ever created. Youngmin Nam, senior manager of the Global Product Planning, principal engineer Hwayoung Kang and senior engineers Youngsoo Bok and Beomjoon Kwon from the Camera R&D joined this interview.

(From left to right: principal engineer Hwayoung Kang, senior engineers Beomjoon Kwon and Youngsoo Bok, and Youngmin Nam, senior manager of the Global Product Planning)

Q. Why did you apply dual pixel technology? What are the limitations of the typical smartphone cameras existing today?

Youngmin Nam: What prompted us to develop the dual pixel technology was the consumer need. Some people say a camera is a device that handles light. But if you think about it, it would be more appropriate to say that a camera is a device that handles light and time. A camera should be good at controlling light to allow people to take a clear picture, and time to allow them to grasp the moment they want to. In this regard, Samsung has so far made its best efforts. For instance, we improved autofocus by applying a phase difference sensor for the first time in a smartphone.

Consumers, however, still wanted more. Some said that when they took a picture in a dark place, it wasn’t bright enough. The picture tended to be dark and unclear so people couldn’t photograph the moment in the way they wanted to.

Hwayoung Kang: We researched all the possible areas related to a camera where progress could be made, not only the sensors but also tools and software, before we chose to go with dual pixel. We reviewed almost all the latest technologies related to a smartphone and a camera and came to a conclusion that a way to show the most innovative effects was to build in a dual pixel sensor, which was entirely new hardware back then.

Q. What process did you go through before you applied a dual pixel sensor? What was the most difficult process that still sticks in your mind?

Kang: Since there was no example of dual pixel technology built into a smartphone, there was a big risk to using a new sensor. However, because a camera was one of the most important features in the Galaxy S7 and S7 edge, and dual pixel technology was a defining technology that determined the performance of this camera, we had a sense of responsibility to implement it in a proper way.

Youngsoo Bok: The image quality of a camera is hugely affected by the sensor and lens. In the case of the Galaxy S7 and S7 edge, as we built in a dual pixel sensor and a brighter new F1.7 lens, we faced new problems that didn’t exist before. For instance, we needed a new part that could collect and process information sent by a dual pixel sensor where there were two photodiodes in a pixel.

When it comes to image quality, in particular, even when a user sets the device to ‘Auto’ mode, settings are different in a smartphone camera depending on the condition under which a person uses a camera. Even under such varied settings and conditions, a camera should be able to provide the best image quality. As a new sensor and lens were built in, all the relevant processes had to be prepared from the ground up, right from the beginning.

Q. What efforts did you make to prove dual pixel technology internally?

Kang: This product was so special. Until the very last minute, we thought really hard about whether this solution was the most optimal one. Before this, I spent years researching a single sensor and thinking of how to develop it within its boundaries, but this time a dual pixel sensor was about introducing a wholly new technology. We were very careful to examine whether using a new sensor technology was the most advanced yet practical solution in terms of enhancing image quality and satisfying consumer needs.

Bok: From the beginning of this project, we thought of how to show the two strongest points of dual pixel technology: really fast autofocus, and bright and clear images in low-light conditions. So, we created a demonstration kit that could show image quality performance in comparison with the latest strategic products.

Nam: In terms of new technology and image quality, dual pixel technology provides a completely different level of product quality. But we were very worried about whether consumers could accept this technology. However, since engineers clearly demonstrated upgraded performance in low-light conditions, which consumers were eager to see, we carried on with conviction.

Q. What changes did the replacement of hardware bring about during the development?

Bok: In order to demonstrate the actual speed of autofocus, we can measure the time it takes and show it in quantitative terms. But for consumers, we thought it would be more understandable. We approach them with sensibility through actual comparison, not with specs. There was a need to show how fast our new product was compared to existing products.

That applies to not only autofocus but also picture quality in low-light conditions and even no-light conditions with 0 lux. The whole camera development team even carried DSLR cameras and a Galaxy S7 prototype, and searched for conditions where a user might actually use a camera.

Beomjoon Kwon: As we built in a dual pixel sensor and increased the speed of autofocus, burst mode became faster. As burst mode became faster, it subsequently led to more data to process when burst mode was used. So we needed to make efforts to improve the software in a way that could process data without placing a burden on the hardware.

Q. What difficulty did you have when you applied camera technology to mobile?

Kang: Even though dual pixel sensor was already built in cameras, building it in mobile was another challenge. This is because there was a huge difference in the size of the sensor itself. In previous years, however, Samsung had secured technology to keep a sensor at almost the same size while providing a higher number of pixels, and also had partners who could work together to build it. And we had expertise to handle smaller pixels. We were confident that we could make it if we were able to reduce the size of the existing pixels a bit more, building on the existing technological process and combining them together.

Q. How will building in dual pixel technology change the development of a smartphone camera?

Kang: We’re planning to focus on further improving the sophistication of dual pixel technology, and when this technology reaches near perfection, it could raise the possibility of building in the superb features of cameras, which have been thought of as impossible to be built in a smartphone. In other words, this could be seen as having established infrastructure in which a smartphone camera can further evolve.

Nam: Building in this dual pixel technology is an example of practical innovation. We tried to introduce what people really needed rather than showing off new features. We found a solution to satisfy these practical needs, and ultimately created a camera with which a user can conveniently use dual pixel technology and take a picture of whatever scene they want to at any moment.

Q. What made you include Motion Panorama? Any tip for users when taking a photo?

Nam: We enabled the Galaxy S7 and S7 edge to instantly take the best quality pictures with a dual pixel sensor and bright lens based on Samsung’s best expertise. After putting much thought into how to provide consumers with this new experience, we suggested a new way that broke down the barriers between photos and video. In fact, we wanted to provide a new experience in which a user could vividly remember the moment when they took a picture. Motion Panorama and Motion Photo are such examples.

We wanted to breathe life into the current Panorama mode and make it more vivid, so that people can enjoy a great view in a richer, more dynamic way.

Motion Photo is a feature that records a motion video of three seconds before you take a picture. You might simply think that you can videotape what you are doing when you take a photo. Imagine this: you take a photo of fireworks with the Galaxy S7 and S7 edge, but you miss the best moment. When you use Motion Photo, you can go back in time and choose and see the best moment you want, and you can even take a photo of the scene later on and save it.

Motion Photo and Motion Panorama provide a new experience of enjoying pictures, not just the moment when you take them. Using these two modes, while looking at a motion picture, you can touch the scene you want to see, tilt the screen, and have fun searching the video.

Q. What was difficult when you implemented Motion Panorama? How does its recording work?

Kwon: The most difficult part when developing the software was to make sure the new features did not overlap with existing ones, because the settings featured in a number of cameras were all very different. So we thought deeply of how to ensure a user could effectively feel a certain feature differently from others.

For Motion Photo, when you turn it on, a camera starts recording all the scenes even if you don’t press the shutter. And the device shows you only three seconds before you push the shutter. In such a case, a user might be concerned about power consumption or data processing arising from it. In order to address those concerns, we always considered how to make sure our device worked more efficiently. Furthermore, there was a long discussion between various departments to decide how many seconds before our device should show a motion picture.

Q. What made you include Hyperlapse? Any tip for users when taking a photo?

Nam: People often use a time-lapse feature when they need to take a lengthy video and watch it in a short period of time. Hyperlapse is a feature that evolves and fits this time-lapse feature into mobile usability. Hyperlapse doesn’t simply fix and compress time, but it analyzes video and records it in a way that lapses faster when there is less movement while recording it in a way that lapses more slowly when there is more movement. It makes the footage more understandable when people watch it. On top of that, it minimizes the camera from shaking when taking a picture.

Let’s imagine you visit a museum or a famous tourist attraction. You cannot videotape everything and it is difficult to videotape while you appreciate them with your eyes. In this case, however, all you have to do is just turn on Hyperlapse and carry the Galaxy S7 and S7 edge along with you. With Hyperlapse, you could even watch the footage of an entire amusement park in only one minute. Of course, we also provide the existing fixed time-lapse feature.

Samsung equips every smartphone we make with an industry-leading camera for a very simple reason. For most users, their smartphone is the most important camera they own, and we’re committed to making sure you never miss a moment due to low light, slow focus, or sluggish camera reaction time.

How does Samsung’s commitment to smartphone camera excellence measure up? Just ask the experts. This week, the Galaxy S7 edge’s photo and video capabilities drew a stellar review from DxOMark, the trusted industry standard for camera and lens image quality measurements and ratings– making the Galaxy S7 edge the best smartphone camera they’ve ever tested.

In its analysis, DxOMark named the Galaxy S7 edge as the new smartphone camera champion. The Galaxy S7 edge achieved the highest Mobile Score for outstanding image quality.

From blink-of-an-eye autofocus delivering fewer blurry photos, to superior low-light photography, to significant advancements in video capture, the Galaxy S7 edge gives users a chance to capture every memory reliably and true to life. Central to this performance is the groundbreaking dual-pixel technology in the Galaxy S7 edge camera—previously found only in expensive DSLR cameras. The Galaxy S7 edge dual-pixel sensor, wider F1.7 apeture, and bigger pixels work together to make sharp and beautiful photography possible in the low-light environments where most people take most of their photographs—rendering the Galaxy S7 edge’s speedy camera all the more versatile and its photographs all the more stunning.

Today, millions of people rely on their smartphones as their go-to camera, and making these cameras faster, easier to use and better than ever is a Samsung priority. As the DxOMark analysis affirms, if you take the Galaxy S7 edge for a test drive, the results will speak for themselves.

“When I first started out, no one thought I would make it because I looked so unusual compared to other models,” she says. “There had never been a top model who looked like me.”

But for people like Wek, arguably South Sudan’s most famous daughter, there are still barriers to be broken down.

A bloody civil war led her to flee her native country at age 14 and take refuge in the United Kingdom. Four years later she got her big break when a modelling scout discovered her in a South London park.

At the time, there were no supermodels like Wek on the scene. Her distinctive looks, typical of the Dinka people – the predominant ethnic group of South Sudan – seemed to be at odds with the fashion world’s idea of beauty.

But rewriting the history books is what Wek is all about.

It was not long before she was adorning the covers of fashion magazines like Vogue and Elle and designers around the world wanted her as the face of their brands.

Her ethos is clear, “Children should never think ‘I can’t do that,’ just because no one else like them is doing it,” she says. ““From my childhood in South Sudan to my unconventional ‘look’ in the fashion industry, I’ve faced many barriers to get where I am today. However, the relentless pursuit of my dreams helped me to defy these imposed limits and create meaningful progress within the fashion industry.”

When asked about her partnership with Samsung on the shoot, she says, “I appreciate Samsung’s status as a relentless innovator in their industry. They’re not afraid to be the first or to be a pioneer.”

Wek believes technology makes the world a connected and unified place. She says, “It enables us to keep moving forward and bring awareness to meaningful causes while empowering people across the globe to break their own personal barriers and defy limitations.”

Check out the stories of fellow innovators Kelli Samuelson, female cycling pioneer, and Henrik Vibskov, artistic Renaissance man, also featured in this series.

With the release of the Galaxy S7 and S7 edge on March 11, Samsung also released a 2016 version of its brand sound “Over the Horizon,” this time radically re-imagined by Swedish pop-funk group Dirty Loops. The new version is a fun and jazzy new take on the Galaxy’s signature sound.

Want to know more about how the group and the track’s producer created it? Then read on, and check out the video below.

“Dirty Loops’ music style is a mix of everything we’ve ever listened to, which is a lot actually,” said Jonah Nilsson, Dirty Loops’ lead singer and keyboardist. “So I think there is something in there for everybody to enjoy.”

Nilsson added, “Usually when we make songs we have a whole song with a lot of notes to play with but this time we only got six notes to play with. The ‘Over the Horizon’ song has been a lot of fun for us.”

To some extent, the Galaxy brand sound is unique in terms of the way people listen to it. After all, most people do not listen to a brand sound in quite the same way as they would, say, listen to their favorite songs.

“The biggest challenge with this project was going from the normal studio situation where you record for headphones or a big stereo system to instead recording for smartphone speakers,” said Henrik Linder, the act’s bassist. “It was quite a challenge.”

The track comes pre-loaded on all Galaxy S7 and S7 edge phones, so users can take a listen to it using the Music app. Samsung and Dirty Loops hope “Over the Horizon” new pop-fuelled sound will help to increase the sound’s appeal.

“My approach to mixing is a very musical one,” said Simon Petrén, the track’s producer and mastering engineer. “I’m a pianist myself, so I strive to find all those details and emphasize them. And in Dirty Loops’ case, you can tell that is a lot of detail.”

Check out the full version of Dirty Loops’ take on “Over the Horizon” here:

To learn more about how this latest version of “Over the Horizon” compares with the 2015 version of the brand sound, check out this story.

For some artists, labels like “painter,” “musician,” and “fashion designer” are a comfortable fit. But for people like Henrik Vibskov, they are merely constraints.

He is a leading light in the fashion industry – musicians such as Björk, M.I.A., LCD Soundsystem and Franz Ferdinand have proudly sported his designs. However; Henrik is not content to simply clothe music’s biggest stars. When he is not designing new collections, Henrik keeps himself occupied as drummer with his own project Mountain Yorokobu, signed to Fake Diamond Records, and also toured with Trentemøller.

The creativity doesn’t stop there. Henrik is also an award-winning installation artist, an art professor and a prominent figure in the “New Nordic Movement” of media gurus.

In fact, he believes that constant reinvention is at the heart of the creative process. When asked about what pushes him to create such a diverse portfolio of work, Henrik remarked, “I am always inspired by people who challenge themselves to go out there and try something new, to challenge perception and create progress.”

“In the brave new world of multi-discipline art creation, technology can be a powerful tool. If you can make technology as mobile as you are, then the sky is the limit.”

In the Samsung’s flagship range, Henrik believes he has found a device that truly embodies what he aims to achieve and empowers his multifaceted lifestyle. “Samsung is motivated to redefine what a phone can do,” he says.

With the Galaxy S7 in hand, new-school artists like Henrik explain they can enjoy not only creative freedom, but also the flexibility needed to break down interdisciplinary boundaries.

In particular, Henrik says that the Gear VR and Gear 360, compatible with the Galaxy S7 and S7 edge, have opened up a new channel of ideas and creativity for him.

“It’s a completely new way of thinking, seeing and experiencing the world both near and far from home,” says Henrik. ”It allows me to fully immerse myself in an entirely sensorial experience that stirs my creative senses. I’m interested to see how I can incorporate this progressive technology into my art and design.”

Check out the stories of fellow innovators Alek Wek, South Sudanese supermodel, and Kelli Samuelson, female cycling pioneer, also featured in this series.

For Kelli Samuelson, carving new niches has become second nature.

Life has thrown her plenty of curveballs, but in overcoming them, Kelli has ventured into unchartered territory for female riders and set the stage for other barrier-breaking females.

An aspiring professional with dreams of competing at the top level of the sport, a hip injury found late in life has given her some serious setbacks. The injury required reconstructive surgery and a lengthy rehabilitation that put her dreams on hold.

Undaunted, however, she used her time away from the road to do something she truly believed in –finding a place for women in the traditionally male-dominated cycling world.

As the team owner of LA Sweat, the groundbreaking California-based women’s road cycling team, she says she knew right from the start that her quest to create a community for female bicycle enthusiasts would be fraught with challenges. After all, for so many, cycling clubs are very much a man’s world.

Yet she refused to be daunted by the scale of what she wanted to do. “I wanted to do it differently,” she explains. “Rather than waiting for someone else to fix it, I decided to do it myself.”

This was the thinking that spurred the creation of LA Sweat in 2015. Within a year of its establishment, the club’s roster already boasts Northern California’s 2015 Best-All-Around Rider and a two-time Mardis de Lachine winner, as well as scores more passionate female cyclists.

Kelli said “To me, breaking barriers means being who you are and not accepting the limits imposed on you by daring to defy anything that stands in the way of what you want to achieve! I refuse to be defined by a single label but rather choose the freedom of following whatever inspires my passion.”

She said technology enables her to go beyond boundaries because it allows her to capture and share what makes her feel limitless and can also inspire others to break through their own barriers, no matter who they are.

When asked what she especially liked about Galaxy S7, she said “When you spend your day on a bike, the world rolls by quite quickly. That’s why I am especially obsessed with the super-fast autofocus on the Galaxy S7’s camera. No matter my RPM, I know that it will capture me crossing the finish line in perfect clarity! Plus, it does the same even on late night rides.”

The Samsung Galaxy S7 and S7 edge are devices designed with people like Kelli in mind, individuals for whom thinking outside of the box is a way of life. So, no matter what road you race down in life, Samsung enables you to capture every memory as clearly as the moment and empowers you to live life beyond barriers. As Kelli says, “Technology enables people to push past their boundaries and capture what makes them feel limitless! Personally, I love sharing my story with people everywhere so they can also be inspired to break through their own barriers, no matter what.”

Check out the stories of fellow innovators Henrik Vibskov, artistic Renaissance man, and Alek Wek, South Sudanese supermodel, also featured in this series.

To let the world know about the launch of the Galaxy S7 and S7 edge, Samsung has been putting on many high-profile and exciting events around the world, from the “Beyond Barriers” Galaxy Unpacked event  at MWC 2016 to Samsung Experience Stores and Galaxy Studios that opened around the world on March 11. But in Ireland, the new Galaxy devices made an especially spectacular entrance: by jetpack.

On March 9, Nick Macomber—aka JetpackMan—flew by jet pack over Dublin’s Ha’Penny Bridge, landing on a pontoon on River Liffey. Once he landed, Nick presented a brand new Galaxy S7 to Irish model Thalia Heffernan. It was an entrance as exciting and unconventional as the Galaxy S7 and S7 edge themselves.

Check out the excitement from launch day around the world!

At one Samsung store in Paris, more than 100 people were waiting in line at 7 a.m., eager to buy the new Galaxy S7 and S7 edge.

The first person to buy a Galaxy S7 edge at one Paris store. He said he had been using a Samsung D500 phone for the last 12 years.

More than 200 people waited in line to buy the Galaxy S7 and S7 edge and experience the Samsung Gear VR at one T-Mobile store in Rotterdam, Netherlands.

The first person to buy a Galaxy S7 edge at the Rotterdam store had been waiting in line since 2 a.m.

There were long lines for buying the Galaxy S7 and S7 edge in Singapore as well.

The first Galaxy S7 and S7 edge buyers from four stores in Singapore.

Long lines of excited customers, waiting to get their Galaxy S7 and S7 edge devices at the Samsung Experience Stores in Sydney and Melbourne, Australia.

Over the weekend, more than 60,000 people visited a Samsung popup store at the Westfield Shopping Centre in London, trying out the Galaxy S7 and S7 edge.

This Galaxy Studio location in Causeway Bay, Hong Kong, was busy with customers eager to check out the newest Galaxy devices.

Throughout the weekend, energetic crowds filled the Galaxy Studio at Tianhe Square, Guangzhou, China.

One may experience irrepressible excitement when opening up the packaging on a shiny new product. In fact, the anticipation felt during an unboxing experience is often just as strong as the emotions felt when one is using a product for the first time.

For the Galaxy S7 and Galaxy S7 edge, Samsung Electronics has taken care to create a memorable unboxing experience. Attention to detail was applied not just in crafting the smartphones – the packaging also got a full makeover.

The new design sees users open the box as if they were opening a book. This means the smartphone is only gradually revealed, delivering a novel, intriguing and somewhat nostalgic experience.

The box, which features a sleek black and blue color scheme, is designed with simplicity and elegance in mind, just like the device inside.

Senior Designer Hyun Jee Lim, creator of the new packaging design, shared the messages Samsung hopes to convey through the new packaging.

Q: What was your principle goal during the design process for the new packaging?

Hyun Jee Lim: Our aim was to create a package that best represents Samsung’s design identity, as well as the elegance the product embodies. Since we redefined the exclusive brand image of the Galaxy series through the Galaxy S7 and Galaxy S7 edge, we attempted to align the package with the same image.

In fact, we strove to apply the brand image throughout the entire experience, from the Galaxy Unpacked invitation and the event itself, to the key visual components of the device and the product packaging. It was all done as part of an effort to deliver a seamless experience to our consumers.

Q: What aspects you most consider when you design the packaging?

Hyun Jee Lim: To represent the completeness of the device, we selected black as the packaging’s main color. We then incorporated blue, Samsung’s heritage color, into the design to improve the overall quality of the package. To enhance the effect, and to boost usability, we also designed the box so that it could be opened like a book.

Q: The book concept is an interesting one. How did you come up with it?

Hyun Jee Lim: We wanted to create a truly unique and classic package—one with which our consumers can encounter an intriguing experience from the moment they first interact with our product. The book-like design not only does this, it also adds an emotional element.

Q: Considering the box contains such a high-tech product, why did you decide to include such seemingly analog packaging designs?

Hyun Jee Lim: The juxtaposition between digital and analog might seem unusual, considering we live in a highly digitized society. However, as much as we rely on cutting-edge technology to get through the day, we are also sentimental beings filled with a longing for the past.

The package satisfies this desire by conveying a sense of familiarity and aesthetic sensibility, even though it contains a high-tech device. The design also represents Samsung as a transformational business, one that is continuously evolving.

Q: What materials were used in the packaging and why did you choose them?

Hyun Jee Lim: The packaging is carefully crafted, with black paper embellished with textured micro-patterns. This sleek, modern design helps the brand experience become tangible in consumers’ hands.

Q: The inner packaging is also different to that used in previous Galaxy models. Why is that?

Hyun Jee Lim: We aspired to create the best possible design, right down to the very smallest of details. We wanted consumers to be able to fully perceive the efforts that went into the birth of the product as a whole.

Q: What value did you, as a designer, want to personally communicate to consumers through the package design?

Hyun Jee Lim: A product’s packaging conveys a very important first impression to the customer. I wanted not to just satisfy people’s expectations, I actually wanted to surpass them. I tried to add a touch of ardor and confidence. I was hoping to use the packaging to convey the essence of the Galaxy S series and Samsung’s unique design identity.

The latest Galaxy devices are now available in select markets. Experience the unboxing of the Galaxy S7 for yourself in the video below in advance.

Sincere 7, innovate 7

The Galaxy S7 and Galaxy S7 edge are here. The journey to perfection has at last culminated the palm of your hands. The Galaxy S7 and S7 edge design story is an accumulation of the Galaxy series design identity as well as the relentless pursuit of creating a more human-centered device both in form and user experience.

As we mentioned in the previous episode, we’ll go a bit deeper into the design language of the new Galaxy S7 and S7 edge. Think of it as a precursor to the real thing you’ll be holding in your hand soon enough.

Touch is the New Sight: Surprised? Pick it up, you haven’t seen anything yet

Imagine a pebble on the beach polished by the constant crash of waves. It is a work of art, perfected by nature. That pebble smooth and seamless, is in a nutshell, the design approach of the new Galaxy S7 and S7 edge. The design really resonates in the touch rather than the look of the design. Pick it up, it feels better in your hand than it actually looks. We’re confident that you’ll quickly build a rapport with the Galaxy S7 and S7 edge as you keep reading and finding out more about the different functions and features of this new work of art.

A Simpler Design for You, a Highly Complex Approach for Us

The new Galaxy S7 edge front glass is designed with 3D thermoforming technology. The entire dimensions, including the tempered sides of the phone, were molded into one coherent whole. The tempered glass was slowly shaped in immensely high temperatures, a highly complex technique that is not for the faint of heart. This new form serves to enhance the grip, but also the subtle nuance of light that hit and reflects on the device gives it a dimension and depth unseen in a communication device until now.

3D thermoforming is the edge of the blade in technological advancement and combining design with such innovations is key. We don’t have the space to fully explain the complex processes needed to craft such a contour that unifies both glass and metal, nor do you need to understand such technicalities to fully experience the new Galaxy S7 edge. All you need is to pick up the device and feel the difference in your hands.

All That Needs to Stand Out is You

Right where it should be, but hidden flush in the contours as though hidden. The side button and rear camera of the new Galaxy S7 and S7 edge are incredibly subtle. What you have is a continuous fluid body that isn’t disrupted by the button or lens jutting out. We’ve also made a water and dust resistant body without scarifying the design by covering USB and ear jack with rubber. Without re-engineering the wheel, we’ve refined the status quo toward a perfect form. For the Galaxy S7 and S7 edge we chose usability and comfort instead to enable the camera and buttons to be unobtrusive. Now, all that needs to stand out is you.

Color and Material – Everything’s a Bit Deeper

A natural illumination and depth devoid of artificial treatment — four colors were developed to embody this quality: Black Onyx, Gold Platinum, White Pearl, and Silver Titanium. These hues glitter and shimmer as if illuminated from inside the glass surface. Such effects are achieved with an optical layer process that applies film on the surface of the curved glass.

Black Onyx, one of the newly developed colors, applies a unique pattern that fractures light into a unique ebony hue found only on the S7; it enriches the depth of the transparent glass material. Gold Platinum, is reminiscent of smokey quartz; Silver Titanium mixes white and silver for a stern yet vivid feel. Whichever you choose, each color affects the glass material in a distinct and unique way.

Even Easy to Miss Details Weren’t Missed

The first impression packaging and accessories of the Galaxy S7 and S7 edge were not far from the designer’s desk. The sturdy embossed black box hints at the new experience of touch that awaits you, and as it opens up like a book the revealing of the device is a new experience in itself; intuitive, yet undoubtedly premium in the classic sense without even having touched the phone yet.

The Galaxy S7 and S7 edge accessories follow a consistent design approach. In this way, you can literally see the underlying concept as well as the effort put in by each designer to develop each accessory and item to a stringent level of quality. Having said that, each of the 10 items (8 for the case, 2 for power) retain a unique look that was developed through collaboration and cooperation between the developers and designers.

Establishing Sincerity: A Life-Centered UX

A smartphone isn’t just another cool statement piece. It’s probably the most important personal hands-on hands-on device we use in our daily lives. It is therefore vital that you communicate and interact well with it. Likewise, the newly developed interface and UX design of the Galaxy S7 edge adjusts accordingly to your needs and usage patterns. It strives to create not the most efficient and quickest functions or commands but a rapport with you, an experience that is focused on you, where effectiveness and efficiency come naturally.

Connecting You Easier, Quicker

Your smartphone is also an interactive hub that connects all the diverse digital devices in your everyday life. With the Quick Connect function on the new Galaxy S7 and S7 edge, your phone links you with various devices around you. On/Off assists your phone in connecting with Samsung appliances as well as other Bluetooth connections, you can even check battery levels on certain devices. Also, a backlog of linked devices is kept so you don’t have to look for them again at a later time.

The Start of Smart Just Got Smarter

The home and lock screen is probably the focal point of any interaction with a smart device. The clock and weather display has been further refined on the home screen as well as a search function in each app tray for quick searches and access. A new added function is the temporary app tray that holds apps that you’re scrolling through on the home screen in one easy to access folder. The two shortcut icons on the lock screen are customizable to fit your everyday needs, or if you’re a minimalist at heart you can discard the icons all together for a crisp clear lock screen look.

Data Transfer Done Smart

With the Smart Switch function you can now transfer your data from a previous phone to your new Galaxy S7 and S7 edge. USB connection and Wi-Fi Direct are the two connecting options, what’s new about this function is that folders, widgets, home screen layouts, third party apps everything is transferred exactly as they were into your new phone. Maybe not the most exciting of functions newly introduced in the S7 series but the Smart Switch function is one more facet that shows the level of sincerity and personalization you can achieve with the Galaxy S7 and S7 edge.

Off, but Not Really

Even when the Galaxy S7 and S7 edge are turned off, it is still attentive to your movements. AOD (Always On Display), a function specific to the off state of the phone displays the time, calendar or message alerts when you need them without having to turning on the device as we do a thousand times a day.

Wider Edge, Better Usability

The edge panel just got wider. From 260 pixels to 550, the almost double increase in screen real estate opens up multitudes of opportunity that go beyond mere size. Image and text elements are two main benefactors of this increase, while the edge has been opened from just people and apps to third party applications and their functions. The position, size and transparency of the Edge Handler can also be adjusted according to preference.

The previous design of the edge screen was innovative enough for us to take that same technology but refine it and tailor it to fit more into the everyday habits and gestures of you, the user. We’re also confident that with the introduction of third party developers into this arena the floodgates of possibilities have been opened.

Won’t Let You Miss a Beat

The Cross App lets you access different functions even with an application already open on the screen. For example, messages, emails, memos can be accessed with a viewer window that pops up in front of the app in use. Also images, videos, music files, memos, schedule and contact info can be attached with the Attach Sheet interface while all that is going on. Video files can be accessed simply by tapping on the icon in the message app without leaving the screen, while the camera and photos can be taken or sent without even accessing the apps themselves.

Perfected Outside In

The design of a new product shouldn’t be redundant. If anything, the best products are perfected from a holistic approach; outside as well as in, whole and details, even the rapport that users share with their device is of importance. Without too much banter users intuitively understand the device as the sense of sincere premium sets in. Attachment to a product or device stem from this very source as well as we strive to aim higher in our aim to perfection, and we here at Samsung Electronics feel that is where the key to a satisfactory premium product lies.

The Galaxy S7 and S7 edge design has just begun and will continue to be perfected by you. When you interact with it, touch it and use it everyday the simplicity and beauty of meaningful design will touch your heart.

Samsung Electronics today announced the commercial launch of its new Galaxy S7 and Galaxy S7 edge around the globe including US, Europe, Singapore, Australia and Korea, starting from today.

The newest additions to the Galaxy family, Samsung Galaxy S7 and Galaxy S7 edge feature a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to an array of products, services, and experiences.

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek, durable design with ergonomic curves for a comfortable grip. Without compromising on design, the Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance, a microSD card slot and fast wired and wireless charging technology.

Thanks to the revolutionary Dual Pixel technology, a brighter lens with wider aperture and bigger pixels, the Galaxy S7 and Galaxy S7 edge deliver brighter and sharper images, even in low light. Samsung also made significant hardware and software updates to optimize gaming performance on the Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, while the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications.

Beyond the smartphones, Samsung is redefining what is possible by introducing a constellation of seamless mobile experiences – whether it’s the seamless connection between the Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or the connection with Gear VR to “travel” the world. Additionally, Galaxy S7 and Galaxy S7 edge users can also get the best mobile payment service with Samsung Pay; it’s secured by Samsung KNOX, easy-to-use and accepted almost anywhere. As such, mobile payments are available to more merchants and consumers than ever before.

From floating above the London skyline using an umbrella to shrinking yourself to the size of a pint glass to jumping crowds of people on a pedal bike – the series of clever illusions plays with perspective and perception to create a stunning series of shots which the magician insists anyone can achieve.

The S7 Everyday Illusions project uses a mixture of “forced perspective” techniques, combined with everyday items and a handful of simple, easily-made props to create the series of mind-boggling shots.

The pictures were designed by the illusionist to showcase the astonishing camera capabilities of the new Samsung Galaxy S7 which launches on Friday this week. Each of the images were designed by Dynamo on – and shot using – the phone, and the accompanying video provides a step-by-step guide to achieving similar effects at home.

ILLUSION 1 – GODZILLA – Dynamo appears to tower over a London traffic scene. We created a miniaturised London road with some props to create a forced perspective illusion that really makes you look twice

ILLUSION 2 – THE PUB CHAIR – This illusion uses a simple chair prop. The seat of the chair is actually a separate component which is put further back in the shot which when lined up makes whoever is sitting on it look tiny

ILLUSION 3 – WALL OF WATER – I wanted to try a really cool shot using water, and just by flipping the orientation of the image, I was able to create this incredible image of me walking out of a wall of water.

ILLUSION 4 – THE MATRIX – Creating the illusion that you are standing on a ledge is all about finding the right location, in this case, a concrete bench. The paper aeroplane really adds to the shot casting shadows and confusing the orientation.  This shot was caught by using the super-fast focus on the S7 to capture the plane in flight

ILLUSION 5 – BMX JUMP – When I was younger I used to be into BMXing. I’d try loads of crazy scores but I wasn’t that good at it. But using some very clever camera work, you can actually become the ultimate extreme sports star – all you need is your imagination a birds-eye view

ILLUSION 6 – BOOTS – this is by far the easiest illusion of the set but it’s still brilliantly effective and very easy to create, shooting from a low angle and positioning the boots to line with your feet – simple!

ILLUSION 7 – MARY POPPINS – This shot showcases the super-fast shutter speed of the S7 – if you haven’t guessed already this involves a trampoline a decent stretch of sky and trying to look like you are walking rather than jumping! Having a ‘burst mode’ on your camera phone really helps as one out of 10 shots will achieve the right effect

Dynamo, who has captivated millions with his incredible feats on TV series Magician Impossible and is currently on a sell-out arena tour of the UK, said:

“Ever since I was a child, I have been interested in looking at the world in different ways.​ I have always been fascinated by the fact that a simple twist on perspective can completely affect our perception of an image. I wanted to play with this concept for the Everyday Illusions pictures. 

“They say magicians should never give away their secrets – but for one time only, I wanted to create a series of illusions that anyone can create and show you exactly how to do it.   

“The pictures highlight the incredible resolution and focus of the new Samsung Galaxy S7 phone. The Images are forced perspective alongside a few simple props to create mind boggling illusions which I believe anyone can achieve​with a little time and imagination.” 

Conor Pierce, Vice President of IT & Mobile, Samsung UK & Ireland, commented;

“We challenged Dynamo to create some photographic magic which would show off the Samsung Galaxy S7’s advanced camera functionality and we have been delighted with the results.  The pictures and accompanying behind the scenes video for the Everyday Illusions project were all shot using our new S7 phone and clearly showcases the incredible new features including our the improved low light camera, super-fast shutter speed and even quicker auto focus – essential for capturing incredible images like these ones.

We want to empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible, I believe Dynamo has taken that ethos and run with it for this unique series of shots which show the brightest, sharpest of images are now within anyone’s reach.”

BONUS:  STAGE FACE – Dynamo shot a final ‘Bonus’ illusion he has called ‘Stage Face’ – onstage during his tour at the Liverpool Echo Arena

Dynamo – who has just announced three record-breaking dates at London’s 02 Arena – will be working with Samsung to stage a series of secret “pop-up” style magic performances to mark the launch of the Samsung Galaxy S7 over the coming weeks.

Now, users of new Galaxy devices can select this new interpretation of “Over the Horizon” as their ringer or alarm.

The sound is as playful and adventurous as Dirty Loops—and as creative and full of potential as the latest lineup additions to the Galaxy family.

Users can also listen to it in full via the device’s Music app. If you simply cannot wait, you can check out the new version of “Over the Horizon” here:

Galaxy users may be familiar with the six timeless “Over the Horizon” notes. But although the latest version remains recognizable, it is at the same time very different. This time around, drums rattle and horns flare, and are followed by a soft, syncopated piano. The final result is a unique reinterpretation of a sound that has defined Galaxy devices for the past six years.

In addition, for the first time, Samsung’s iconic theme has gotten a few lyrics, as Dirty Loops singer Jonah Nilsson calls out: “create the future,” “inspired” and, of course, “over the horizon.” The group also added solos for keyboard, drums, horns and bass, further enriching its upbeat version.

Dirty Loops has won critical praise for its jazz and funk inspired pop since 2008, when Henrik Linder, Aron Mellergardh and Jonah first formed the group. Its creative re-imagining of big pop hits got tongues wagging in the music world, and the debut album Loopified was released in 2014.

It takes the most cutting-edge engineering to get all of the innovations and functionality of the Galaxy S7 and S7 edge into their streamlined, glass-and-metal bodies. While adding water and dust resistance, a microSD card slot and other enhancements to its features, the Galaxy S7 has maintained its harmonious and refined design, in a light and compact form.

In order to provide a more comprehensive look at the advanced functions and features embedded in the Galaxy S7 and S7 edge, we are presenting a teardown of the new Galaxy smartphones.

Galaxy S7 Display (front/back)

Galaxy S7 Display:

Once again offering what have been recognized as the best smartphone screens, the Galaxy S7 gives users the brilliance and crystal-clear images of the 2560×1440 Quad HD Super AMOLED display. In addition to the Always On Display feature, which allows users to see notifications and other key information at any time, even when the screen is dark, the latest screen features are even more useful.

To make the new Galaxy S7 and S7 edge water and dust resistant, satisfying IP68 specifications, an exclusive type of water protective tape has been added to the back of the front and rear glass of the phone’s casing.

Learn more:

[In-Depth Look] Excellence in Every Detail: The Design of the Galaxy S7 and Galaxy S7 edge

[In-Depth Look] Keeping You Always on Track: The Always On Display of the Galaxy S7 and Galaxy S7 edge

[In-Depth Look] Water and Dust Protection in a Streamlined Form: The IP68 Feature of the Galaxy S7 and Galaxy S7 edge

Galaxy S7 Rated Best Ever, Says DisplayMate

Galaxy S7 edge Display (front / back)

Galaxy S7 edge Display:

With a dual-curved display in a 5.5-inch device, the Galaxy S7 edge offers an even more immersive experience in an equally stunning display. Plus, the expanded edge panel, which is now 550 pixels wide, provides users with more room to use the growing range of edge functions, like Apps edge, People edge, Tasks edge, Night clock and Quick tools.

Learn more:

[In-Depth Look] What Users Want: The UX of the Galaxy S7 and Galaxy S7 edge

Bracket:

To have a smartphone this thin and elegant, it needs to be as strong as possible, and the bracket of the Galaxy S7 protects the components from shocks and other impacts.

Cooling System:

In order to ensure the Galaxy S7 can handle even the toughest of processing loads—for example, from really graphics-intensive games—these new devices have added a cooling system, with a very thin thermal spreader.

microSD Card Slot:

Adding a hybrid SIM tray to the new Galaxy S7 and S7 edge, these smartphones can now be expanded up to 200GB of memory, ensuring there is plenty of room for the photos, videos, music and other content that users want to carry with them.

Mobile AP:

Optimized for better performance, the Galaxy S7 and Galaxy S7 edge are equipped with the most powerful chipsets, providing more than 30 percent higher performance than the Galaxy S6.

Learn more:

[In-Depth Look] Taking Mobile Gaming to an Entirely New Level: The New Gaming Features of the Galaxy S7 and Galaxy S7 edge

UFS Memory:

By using Universal Flash Storage (UFS) 2.0 flash memory and LPDDR4 RAM, for even faster boot, copy and transfer times, users can do more seamless tasking.

NFC, MST:

Samsung Pay has quickly become the most widely accepted mobile payment system due to its unique combination of NFC technology and magnetic secure transmission (MST), ensuring it works nearly anywhere that accepts credit cards.

Wireless Charger IC:

Following Samsung’s development of high-speed wired charging, now the Galaxy S7 and S7 edge feature fast charging wirelessly.

HRM Sensor: 

The heart rate sensor enables users to monitor their physical information, which can be checked through the S Health app. In addition, the front-facing camera of the Galaxy S7 and S7 edge lets you take selfies using your heart rate monitor sensor.

USB Connector:

The new Galaxy S7 and S7 edge smartphones are IP68 certified, meaning they are dust resistant and water resistant for up to 1.5 meters deep for 30 minutes. To accomplish this, all the ports, including the USB charging terminal, had to be made from anticorrosive materials like nickel and platinum, with a Gore lining to ensure the elements stay out.

Learn more:

[In-Depth Look] Water and Dust Protection in a Streamlined Form: The IP68 Feature of the Galaxy S7 and Galaxy S7 edge

Galaxy S7 and S7 edge Camera (rear/front)

Front Camera:

The 5MP camera has been enhanced to an aperture F1.7 lens, making it better than ever at capturing selfies in low-light conditions.

Rear Camera:

The camera in the Galaxy S7 and S7 edge features an innovative Dual Pixel sensor, which uses every pixel in the sensor for phase detection, and an aperture F1.7 lens. Both the sensor and the lens allow the camera to capture sharper images faster, even in lower-light conditions, making it the most versatile smartphone camera yet.

Learn more:

[In-Depth Look] Setting a New Standard in Mobile Photography: The Camera of the Galaxy S7 and Galaxy S7 edge

Battery:

Both the Galaxy S7 and S7 edge feature larger and more powerful batteries, so people can enjoy almost a full day of using the device without worrying about running out of power. The Galaxy S7 battery is 3,000 mAh and the Galaxy S7 edge is 3,600 mAh—enough for people to watch an entire, 13-episode season of their favorite TV series on a single charge.

Learn more:

[In-Depth Look] Seamless Integration to Enhance Your Style: The Accessories of the Galaxy S7 and Galaxy S7 edge

Separated Rear

The above image illustrates the following hardware parts.

Antenna (Top): 

The antenna is welded into the device, freeing up more internal space and making it more stable.

Rear (Middle): 

Protects the main board and offers additional water and dust resistance.

Speaker (Bottom):

The high-power 1.2-watt speaker with a smart amplifier delivers high-performance sound.

Rear Glass:

With a curved glass design, the Galaxy S7 and S7 edge are now even more comfortable to hold, with a body that fits just right in your hand.

Learn more:

[In-Depth Look] Excellence in Every Detail: The Design of the Galaxy S7 and Galaxy S7 edge

Polaris-inspired celestial patterns projected on the walls created a dreamy atmosphere for attendees as they entered the venue.

The event began with a video featuring paparazzi-style shots of the event’s guests, and was followed by the screening of a Samsung television commercial that introduced the latest additions to the company’s Galaxy S line-up.

DJ Koh, President of Samsung Electronics Mobile Communications Business, then took to the stage to introduce the highly anticipated products.

Koh emphasized Samsung’s commitment to “grow together with China” and addressed the importance of the market. He also made mention of the company’s efforts to create features designed specifically for Chinese consumers.

Check out this recap of the event in photos.

A 360-degree round stage and three-sided walls invite attendees to a new time and space.

DJ Koh, President of Samsung Electronics Mobile Communications Business, opens the event with a speech addressing Samsung’s commitment to the Chinese market, as well as the company’s efforts to create specialized features for Chinese consumers.

DJ Koh presents the Galaxy S7 and Galaxy S7 edge, the newest additions to Samsung’s Galaxy S flagship line-up.

Shane Lee, Head of Samsung Design China discusses the streamlined designs and advanced functions of the new Galaxy S7 and Galaxy S7 edge.

Among the most raved-about enhancements to Samsung’s new devices include advanced cameras, bigger battery capacity and powerful processor.

Samsung begins its global expansion of Samsung Pay in China, starting at the end of March.

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

Everyone who has ever owned a Galaxy smartphones knows that six-note groove that comes preloaded and serves as the default ringer on the popular devices: “Over the Horizon”, the official brand song of Samsung Galaxy. Smooth yet spritely, “Over the Horizon” has greeted Galaxy owners for five years—always familiar, and yet changing every year.

Evolving with Each New Galaxy S Series Smartphone

Originally composed by Samsung’s Principal Designer Josh Joongsam Yun in 2011 for the Galaxy S II, “Over the Horizon” has evolved over the years, getting lighter in 2012, and getting a tinge of rock and electric guitar in 2013 and 2014.

For 2015, “Over the Horizon” went orchestral for the Galaxy S6, as Jamie Christopherson led a recording of the tune in Nashville with the 40-piece Nashville String Machine, which was then mixed by Mixing Engineer Al Schmitt at Capitol Studios in Los Angeles.

Going Loopy for the Galaxy S7 and Galaxy S7 edge

Since starting in 2008, Swedish trio Dirty Loops has won critical acclaim from around the world for their creative and fresh approach pop, infusing it with jazz, funk and a host of influences. And now Samsung has collaborated with them to reimagine an exciting new version of “Over the Horizon”.

How will Dirty Loops interpret the iconic tune? The world will find out when the new Galaxy smartphones go on sale in March 11. But if you cannot wait, you can check out these three videos of Dirty Loops in the studio, practicing their chops—and if you listen closely, you might get a taste of what’s to come.

Over the Horizon 2016 Trailer: Bass by Henrik Linder, Dirty Loops

Over the Horizon 2016 Trailer: Drums by Aron Mellergardh, Dirty Loops

Over the Horizon 2016 Trailer: Piano by Jonah Nilsson, Dirty Loops