[Interview] “Enhanced Sense of Presence”: How Samsung Took The Wall to the Next Level with Steinway Lyngdorf

“Viewers will be struck by the enhanced sense of presence the first time they experience The Wall and Steinway Lyngdorf combination,”

– Peter Lyngdorf, founder of Steinway Lyngdorf

Samsung Electronics recently teamed up with the world’s finest audio systems manufacturer Steinway Lyngdorf in search of the ultimate audiovisual experience. The result is a groundbreaking system which combines the dynamic visual qualities of The Wall with Steinway Lyngdorf’s exquisite Model B loudspeakers.

Founded in Denmark in 2005, Steinway Lyngdorf brings together the heritage of Steinway & Sons, the world’s finest piano maker, with the uncompromising vision of audio innovator Peter Lyngdorf to create high-end sound systems. A world-renowned audio engineer, Lyngdorf is responsible for some of the biggest breakthroughs in sound technology. Not only did he create the first fully digital amplifier, the engineer also pioneered Digital Room Compensation technology.

Here’s the story of how Samsung collaborated with Steinway Lyngdorf to create a one-of-a-kind audiovisual system.

Peter Lyngdorf, founder of Steinway Lyngdorf

A Shared Passion for Innovation

When Samsung unveiled The Wall earlier this year, it marked a key milestone in the company’s development of top-end displays. While the Wall has superior color display with true black and HDR capabilities, and it is designed and manufactured through a host of cutting-edge technology innovations, one final piece of the puzzle was missing.

“The Wall requires an independent audio solution that can match the visual experience regardless of the acoustic setting,” says Alex Szabo (below) from Samsung Electronics’ Enterprise Product Marketing Group. “Being a great and prestigious audio brand, we thought Steinway Lyngdorf was the natural choice for collaboration may our clients require high end stereo of full surround solutions.”

Samsung and Steinway Lyngdorf both share the same desire to push the envelop in their respective fields, which meant that a common language was already in place for a dynamic partnership to flourish.

As Lyngdorf explains, “Our systems do not require extensive acoustical modifications to the space to allow for great sound. We wanted to use our scientific research to make a range of audio solutions to complement the great visual quality of The Wall.”

In Search of Perfection

After hours of testing and fine-tuning, both companies finally settled on the ultimate audio companion for The Wall – Steinway Lyngdorf’s Model B speakers.

“The Model B system is controlled by our P100 multichannel processor,” Lyngdorf says. “This means the speakers can handle all audio parameters to produce optimum sound.”

Equipped with Steinway Lyngdorf’s RoomPerfect system, the Model B speakers can be adjusted to maximize the acoustics of any room, regardless of its size or shape, and allows for artificial calibration as well.

“Our unique technologies in sound management not only provide realistic sounds even in the most challenging environments but also allows for flexibility in installation,” says Lyngdorf. “They can be virtually invisible or become a part of a room’s décor without compromising on sound quality.

Enhanced Sense of Immersion

Viewers experiencing The Wall and Steinway Lyngdorf Model B system

Spending time with The Wall and Steinway Lyngdorf speakers (such as the Model B) in person is the only way to truly appreciate the monumental creation of Samsung’s collaboration with Steinway Lyngdorf. Surrounded by life-like images and sound, viewers will feel like they are in the heart of the action, enveloped in a dazzling audiovisual spectacle unlike any other.

“The result of the collaboration shows that exceptional sound and image together add up to far more than the sum of the parts,” says Lyngdorf.

The UHD 146” Wall Professional will be exhibited alongside a pair of matt black color (designed specifically for the collaboration) Model B speakers at Infocomm 2018 from 6 to 8 June. The audiovisual system is now available for pre-order.