Samsung Electronics Shapes Life’s New Normal at IFA 2017

... aim in mind: to make a meaningful difference in people’s lives with brilliant innovations they come to rely on.

Samsung Cuts Laundry Time in Half with Groundbreaking QuickDrive™ Technology

... air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects eve

[In-Depth Look #1] A New Way to Communicate: The S Pen of the Galaxy Note8

... Air Command, users can handwrite an animated message, create live emojis or use various pen effects such as Sparkle, Gl

[In-Depth Look #2] Redefining Mobile Photography: The Camera of the Galaxy Note8

The second camera, meanwhile, aims to add elements that can't be captured with the primary sensor.

S Pen Artwork to be Featured on Samsung’s The Frame at Galaxy Unpacked 2017

... aims to cultivate a refined atmosphere that harmonizes with the Armory’s distinct ambience. The Frame will be used to e

Samsung Unveils All-New Cordless Vacuum POWERstick PRO™ at IFA 2017

... air free from allergens. Additional Tools for the Ultimate Cleaning Solution Lastly, the POWERstick PRO™ completes the

THIS IS QLED TV, Part 7: QLED TV – How Samsung Achieved Dominance in the Premium TV Market

The TV industry is now witnessing an era of fierce rivalry among premium TVs with many companies promoting ultra-large UHD screens, advanced smart TV functions and sleek designs.

Samsung Electronics Launches New Global Campaign for Home Appliances

Through this campaign, Samsung aims to convey the purpose behind its continued efforts to develop new technology that puts the diverse needs of consumers first.

How Samsung’s Inclusive Appliances Deliver Convenience to More Consumers

... air conditioners, vacuums and ovens, in the Campus’s Home Experience Lab, commenting afterward on the impact that enhan