[Snapshot: Gear 360] A Design Inspired by Astronaut Helmets

We aimed to make people want to take a closer look at the device or touch it.

Samsung’s Citizenship Programs Help Individuals to Unlock Their True Potential

... aim to equip the world’s youth with the knowledge and skills they need to advance personally and professionally.

Samsung’s New Quantum Dot SUHD TV Social Campaign “Transports” You to Places You Have Dreamed of

... aiming to connect consumers with the world through the true-to-life picture quality of Samsung Quantum dot  SUHD TVs.

A Time to Play: Samsung Showcases Pioneering Curved Gaming Monitors at EA PLAY

With the launch of its CF591, CF391 and CF390 displays, Samsung aims to deliver a refined gaming environment that players will find engaging and comfortable … and a step up from the flat-screen formats the industry has become accustomed to.

HOLMEs: The Unsung Heroes Behind the AddWash Washing Machine

... aim. The AddWash washing machine has added another dimension to the innovative experiences Samsung has created and shar

[Interview] What Went into Designing the Galaxy S7 edge Injustice Edition?

What was the main concept and principle aim behind the Galaxy S7 edge Injustice Edition?

Samsung Brings Enhanced Mobile Gaming Experience to E3 2016

“At Samsung, we always aim to provide new, diverse and fun ways for people to enjoy our technologies,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics.

Immersive VR Cinema Opens its Doors in the Heart of Paris

PickupVRcinema aims to make VR a truly collective experience by bringing together more than 30 people at a time who simultaneously immerse themselves in the world of virtual reality.

Samsung Electronics Plugs into the Gaming Arena with New Curved Monitors

In entering the gaming market, Samsung also aims to deliver a smoother gaming experience that maintains viewers’ attention.