[#BeFearless Part 2] Using VR to Help People Reach Greater Heights

#BeFearless was aimed at today’s Digital Natives for whom technology is a powerful tool that they want to use to its full potential.

[#BeFearless Part 1] How VR Can Defeat Your Fear of Public Speaking

The aim of the campaign, created in 2013, was to help people use technology to realize their dreams and live life to its fullest.

Samsung to Unveil Hum On!, Waffle and Entrim 4D Experimental C-Lab Projects at SXSW 2016

“With Hum On!, we aim to provide a platform where anyone can turn their inspiration into great music.” The team is currently focused on improving the recognition accuracy of the app, and is even considering collaborating with musicians to provide more diverse, artist-inspired accompaniments in the future.

[Interview] Galaxy S7 and S7 edge Experience Begins with Reinvented Packaging

Hyun Jee Lim: Our aim was to create a package that best represents Samsung’s design identity, as well as the elegance the product embodies.

[Design Story] Genuine Premium Quality – Part 2: Unveiling the Galaxy S7 & S7 Edge

... aim higher in our aim to perfection, and we here at Samsung Electronics feel that is where the key to a satisfactory pr

Six Flags and Samsung Partner to Launch First Virtual Reality Roller Coasters in North America

Riders are the co-pilots in their own fighter jets as they strap in for air-to-air combat.

Samsung Unveils QQ-Enabled TV in China

Samsung’s new air purifiers, including the AX7000 and AX5000 series, specially designed for Chinese consumers were showcased as well.

Samsung Bringing Galaxy Life to South By Southwest Interactive

... Airstream. This experiential pop up will be outfitted with Samsung SmartThings products in engaging ways, including TVs

Samsung Russia and the State Hermitage Museum Announces 2015 Collaboration Results

... aimed at implementing innovative technology at the museum.