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[Video] Samsung Outlines AI Vision at The First Look 2026 Press Conference

On January 4, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.

[CES 2026] Inside Samsung’s The First Look 2026: A Vision of AI Companions for Everyday Life

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

[CES 2026] A Home Companion Making Daily Life More Effortless

At The First Look 2026, Samsung Electronics redefined home appliances in the Home Companion zone as interactive partners designed to engage with users and help create a zero-housework lifestyle.

[Interview] Erwan Bouroullec Blends Sound and Space With Music Studio

[U.S.] Samsung Expands Partnership With Unrivaled Ahead of New Season

[Poland] Samsung Wins 9 Awards at Tech Awards 2025

[CES 2026] An Entertainment Companion for Every Moment Seen and Heard

The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution — building on two decades as the world’s No. 1 TV brand.